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Olive Tree Feed

Maybe

Buyers convert on 22.6% of searches. But prices span $5.29–$9.45, mostly outside the sweet spot, so Olive Tree Feed is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£149K/yr84K searches / yr
90-day growth
+115.0%search demand this quarter
Competition
77%top-5 click share · 7 brands · 30 sellers

Flapen Score

Olive Tree Feed against its category

The dotted line is the Home & Garden average. Past it, Olive Tree Feed is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Tree Feed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Tree Feed 84K times last year and spent an estimated £149K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

22.6% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.6% of those searches ended in a purchase. Searches in the last 90 days moved +115.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+115.0%
Conversion, latest week
22.6%
Market size, estimated
£149Ka year
Peak month
May38.9× the quietest month
Top search term
olive tree feed58K searches a year

02 · Price

A sale here is worth £7.90.

Listings sell for £7.90 on average, from £5.29 to £9.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £7.90 that is £12K to £16K a year per listing.

Average price
£7.90under the $15 to $100 sweet spot
Price range
£5.29–£9.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Fertilisers & Plant Food. It carries 322 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#52in Fertilisers & Plant Food
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
322per listing
Listings tracked
10

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
71 months

Products

Top Olive Tree Feed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£60K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

30

Top-5 brand share

79%

Top 20: 90%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • Growth Technology32%
  • TOP SAVER22%
  • --10%
  • BozexPro9%
  • Empathy the biological choice8%
  • Pride Home & Garden8%
  • Open — no brand owns it (1 brand, 10%)

Demand

Olive Tree Feed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 38.9×

Search terms

Top Olive Tree Feed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive tree feed58K/yr
  • olive tree food9K/yr
  • olive tree feed for outside trees in pots6K/yr
  • vitax olive tree feed5K/yr
  • olive feed3K/yr
  • olive tree fertilizer2K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Tree Feed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.10

Small for the price

Smaller than I thought

Leak-Proof25%

so a lot of the product spilled out when opened in the secondary postage packaging

Love

Quality-Overall48%−0.06

No complaints from me, and Id definitely recommend it for keeping an olive tree healthy and thriving

Excellent product

The product is fine

Advertised Vs Actual Product19%+1.16

As advertised

Product as described

does exactly what its meant to do

Instructions/User Manual/Troubleshooting9%−0.04

Easy to follow instructions

Easy to follow instructions on the container

Easy to use good instructions

Ease Of Use8%+1.36

Appears easy to use

Easy to sprinkle on our pot

Easy to use olive feed

Value For Money6%+1.07

Good price

worth every penny

Good value

Return

0.0% Return rate 20% Fixable by listing

Leak-Proof55%▁▁█▅▆▄

so a lot of the product spilled out when opened in the secondary postage packaging

Size-Overall15%▁▁▁▅█▄

Small for the price

Smaller than I thought

Value For Money10%█▁▁▁▁▂
Ease Of Cleaning5%▁▁▁▁▁█
Defective Material/Parts5%▁▁▁█▁▁

FAQ

Common Olive Tree Feed questions

Answered from the same tracked data.