Oil Pastels
soft demand (-17.1% this quarter) — Oil Pastels doesn't clear our bar today.
Flapen Score
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Is Oil Pastels profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Oil Pastels is a £222K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Oil Pastels: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.1% over the last 90 days and 6.1% of searches end in a purchase.
£222K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top Oil Pastels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers
- Price
- £9.05
- Rating
- 4.7/5
- Reviews
- 5,511
- Age
- 3y ago
Pentel PHN4-50 Oil Pastels - Pack of 50
- Price
- £6.38
- Rating
- 4.6/5
- Reviews
- 15,195
- Age
- 16y ago
Artecho Oil Pastels Set of 72 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers
- Price
- £13.48
- Rating
- 4.7/5
- Reviews
- 5,511
- Age
- 2y ago
Artecho Oil Pastels Set of 24 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers
- Price
- £5.81
- Rating
- 4.7/5
- Reviews
- 5,511
- Age
- 4y ago
Faber-Castell Creative Studio Oil Pastels Multicoloured Cardboard Wallet of 36 for Art Craft Drawing Sketching Home School University Colouring
- Price
- £10.77
- Rating
- 4.6/5
- Reviews
- 3,638
- Age
- 19y ago
Trending
90-day click momentum
KASAFE Classic Hues Vibrant Rich Colors Creamy Blendable Oil Crayons with Scraper Tool Non-Toxic Art Supplies for Artists Beginners Students Coloring Sketching
- Price
- £8.69
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Teachers
- Price
- £6.95
- Rating
- 4.6/5
- Reviews
- 693
- Age
- 1y ago
Artecho Oil Pastels Set of 72 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers
- Price
- £13.48
- Rating
- 4.7/5
- Reviews
- 5,511
- Age
- 2y ago
MONT MARTE Oil Pastels Signature 24pc 24 Assorted Colors Vibrant Oil Pastel Set Great Blending and Layering Ideal for Art Craft Coloring and Sketching
- Price
- £7.02
- Rating
- 4.7/5
- Reviews
- 1,172
- Age
- 4y ago
Artecho Oil Pastels Set of 24 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers
- Price
- £5.81
- Rating
- 4.7/5
- Reviews
- 5,511
- Age
- 4y ago
Newest
by launch dateKASAFE Classic Hues Vibrant Rich Colors Creamy Blendable Oil Crayons with Scraper Tool Non-Toxic Art Supplies for Artists Beginners Students Coloring Sketching
- Price
- £8.69
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
MEEDEN Soft Oil Pastels Set: 72 Vibrant Colors Oil Pastels for Artists Beginners Adults - Smooth Oil Pastel Crayons for Art Supplues Painting Drawing Blending Layering Shading
- Price
- £20.38
- Rating
- 4.8/5
- Reviews
- 664
- Age
- 1y ago
Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Teachers
- Price
- £6.95
- Rating
- 4.6/5
- Reviews
- 693
- Age
- 1y ago
Artecho Oil Pastels Set of 72 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers
- Price
- £13.48
- Rating
- 4.7/5
- Reviews
- 5,511
- Age
- 2y ago
Paul Rubens Oil Pastels 72 Colors HaiYa Artist Soft Oil Pastels Vibrant and Creamy Art Supplies for Artists Beginners Students Art Painting Drawing
- Price
- £30.92
- Rating
- 4.5/5
- Reviews
- 473
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 flat
Sellers
70
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
6%
- Artecho47%
- Pentel26%
- MONT MARTE7%
- Faber-Castell7%
- MEEDEN4%
- Paul Rubens3%
- Open — no brand owns it (3 brands, 6%)
Oil Pastels demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top Oil Pastels search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oil pastels186K/yr
- pastels34K/yr
- oil pastels for art26K/yr
- pastel16K/yr
- oil pastel15K/yr
- pastels for art15K/yr
- soft oil pastels10K/yr
- oil pastels for artists8K/yr
- pastel crayons5K/yr
- kuelox soft oil pastels4K/yr
What reviews say buyers love and hate about Oil Pastels
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Good range of colours”
“Decent oik”
“Buttery soft”
“Worth it”
“Very easy to use”
What buyers complain about
56% of reviews“not good quality”
“Whilst I originally thought they was expensive my daughter really likes them”
“Clumpy and sticky”
“Really chemical smell”
“Too many black colours”
Oil Pastels return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oil Pastels questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
