Is oil pastels profitable to sell on Amazon United Kingdom?

The niche generates £222K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (41/100).

How competitive is the oil pastels niche?

9 brands and 70 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in oil pastels?

Top complaints mined from reviews: Quality-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.4%.

When does demand for oil pastels peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the oil pastels niche?

Listings span £3.52–£30.92; the average listing price is £11.20 (sweet spot $15–$100). The average incumbent carries 3,124 reviews — the moat a new listing must climb.

oil pastels

Skip it

Soft demand (-17.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Price range

Good£3.52–£30.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.20

avg listing price — sweet spot $15–$100

Market size

Okay£222K

£222K/yr · 325K searches

Review moat

Okay3,123.94

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, oil pastels is a £222K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

oil pastels market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £224K–£280K; units × avg price
Conversion rate: 6.1%
Avg BSR: #101
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 1.6%
Avg brand age: 52 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Artecho47%
Pentel26%
MONT MARTE7%
Faber-Castell7%
MEEDEN4%
Paul Rubens3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -17.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top oil pastels search terms

oil pastels186K/yr -15.9%6.1% conv.
pastels34K/yr -13.8%4.5% conv.
oil pastels for art26K/yr -29.6%8.2% conv.
pastel16K/yr -7.8%1.1% conv.
oil pastel15K/yr -10.4%3.7% conv.
pastels for art15K/yr -14.6%5.9% conv.
soft oil pastels10K/yr -24.4%3.5% conv.
oil pastels for artists8K/yr -22.6%5.3% conv.
pastel crayons5K/yr -28.5%4.4% conv.
kuelox soft oil pastels4K/yr -29.7%0.0% conv.

All search terms

Top oil pastels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers

Artecho£9.054.7★5,511 rev

Pentel PHN4-50 Oil Pastels - Pack of 50

Pentel£6.384.6★15,195 rev

Artecho Oil Pastels Set of 72 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers

Artecho£13.484.7★5,511 rev

Artecho Oil Pastels Set of 24 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers

Artecho£5.814.7★5,511 rev

Faber-Castell Creative Studio Oil Pastels Multicoloured Cardboard Wallet of 36 for Art Craft Drawing Sketching Home School University Colouring

Faber-Castell£10.774.6★3,638 rev

Newest

by launch date

KASAFE Classic Hues Vibrant Rich Colors Creamy Blendable Oil Crayons with Scraper Tool Non-Toxic Art Supplies for Artists Beginners Students Coloring Sketching

KASAFE£8.692 rev

2mo ago

MEEDEN Soft Oil Pastels Set: 72 Vibrant Colors Oil Pastels for Artists Beginners Adults - Smooth Oil Pastel Crayons for Art Supplues Painting Drawing Blending Layering Shading

MEEDEN£20.38664 rev

1y ago

Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Teachers

Artecho£6.95693 rev

1y ago

Artecho Oil Pastels Set of 72 Colors Soft Oil Pastels for Art Painting Drawing Blending Oil Crayons Pastels Art Supplies for Artists Beginners Students Teachers

Artecho£13.485,511 rev

2y ago

Paul Rubens Oil Pastels 72 Colors HaiYa Artist Soft Oil Pastels Vibrant and Creamy Art Supplies for Artists Beginners Students Art Painting Drawing

Paul Rubens£30.92473 rev

3y ago

What buyers say about oil pastels

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Good range of colours”

Quality-Overall23%

“Decent oik”

Soft Feel13%

“Buttery soft”

Value For Money11%

“Worth it”

Ease Of Use8%

“Very easy to use”

Advertised Vs Actual Product3%

“As expected”

Size-Overall2%

“Lovely size too and great colours”

Pen/Pencil Quality1%

“the proper coloured pastel pencils as I needed a good white”

Paper Quality1%

“mix on the paper to create new ones”

Durability1%

“Durability - they feel sturdy”

What buyers complain about

Quality-Overall19%

“not good quality”

Value For Money7%

“Whilst I originally thought they was expensive my daughter really likes them”

Adhesion/Stickiness6%

“Clumpy and sticky”

Smell6%

“Really chemical smell”

Color5%

“Too many black colours”

Smudge Resistance3%

“If I were to give a tip I would say have some tissue or greaseproof paper ready to cover the first piece of the work as it does easily smudge”

Hard Feel3%

“not as soft as i expected”

Size-Overall3%

“These are smaller”

Thickness3%

“thinner oil pastels with poor coverage”

Strength2%

“Break a bit easily”

Top return reasons

Quality-Overall19%

Color12%

Value For Money7%

Size-Overall7%

Defective Material/Parts6%

Functionality-Overall6%

Product Condition5%

Certifications5%

Soft Feel5%

Smell4%

Common questions

Is oil pastels profitable to sell on Amazon United Kingdom?: The niche generates £222K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (41/100).
How competitive is the oil pastels niche?: 9 brands and 70 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in oil pastels?: Top complaints mined from reviews: Quality-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.4%.
When does demand for oil pastels peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the oil pastels niche?: Listings span £3.52–£30.92; the average listing price is £11.20 (sweet spot $15–$100). The average incumbent carries 3,124 reviews — the moat a new listing must climb.