Oil Pastels

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months

325K

Growth, 90 days vs prior 90

-17.1%

Conversion, latest week

6.1%

Market size, estimated

£222Ka year

Peak month

December2.6× the quietest month

Top search term

oil pastels186K searches a year

Listings sell for £11.20 on average, from £3.52 to £30.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £11.20 that is £14K to £17K a year per listing.

Average price

£11.20under the $15 to $100 sweet spot

Price range

£3.52–£30.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

£14K–£17K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #101 within Drawing. It carries 3,124 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#101in Drawing

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,124per listing

Listings tracked

17

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months