Oil Paint
soft demand (-16.8% this quarter) — Oil Paint doesn't clear our bar today.
Flapen Score
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Is Oil Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Oil Paint is a £183K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Oil Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.8% over the last 90 days and 4.1% of searches end in a purchase.
£183K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 21 products
Top Oil Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Castle Art Supplies 24 x 12ml Oil Paint Set | New Improved Formula | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-use Oil Paints (New)
- Price
- £17.88
- Rating
- 4.6/5
- Reviews
- 3,401
- Age
- 1y ago
Magicfly Oil Paint Set 40 Vibrant Colours 18ml Tubes Non-Toxic Oil Paints for Artists Rich Pigments Oil Painting Color Back to School Supplies for Students Beginners Ideal for Canvas Painting
- Price
- £22.71
- Rating
- 4.5/5
- Reviews
- 856
- Age
- 5y ago
Ohuhu Oil Paints for Artists 24 Colours x 12ml Tubes Oil Paint Set - Rich Pigment & Non-Toxic Creamy Texture on Paper Canvas Wood Ceramic Fabric Ideal for Wall Art Landscape & Portrait Painting
- Price
- £10.99
- Rating
- 4.5/5
- Reviews
- 1,198
- Age
- 6y ago
Royal & Langnickel 12ml Oil Painting Colour (Pack of 24)
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 430
- Age
- 14y ago
Elan Professional Oil Paint Set 24 Colours 12ml
- Price
- £12.10
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 2y ago
Trending
90-day click momentum
Winsor & Newton Winton Oil Paint Starter Set of 10 x 37ml Tubes
- Price
- £23.69
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 4y ago
Pébéo XL Oil Studio - Oil Paint Set for Professional Artists and Hobby Painters 24 colours 12 ml
- Price
- £9.81
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 5y ago
Castle Art Supplies 24 x 12ml Oil Paint Set | New Improved Formula | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-use Oil Paints (New)
- Price
- £17.88
- Rating
- 4.6/5
- Reviews
- 3,401
- Age
- 1y ago
Artecho 32 PCS Art Paint Brushes Set - Watercolor Acrylic & Oil Painting - Professional Brushes for Artists & Adults
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 852
- Age
- 2y ago
Essential Palette by ZenART - Primary Colour Pairs - Professional Oil Paint Set - 8 x Large 50ml Tubes - Non-Toxic Highly Pigmented Creamy Lightfast Oil Paints for Eco-Conscious Artists
- Price
- £25.68
- Rating
- 4.7/5
- Reviews
- 2,717
- Age
- 8y ago
Newest
by launch dateCastle Art Supplies 24 x 12ml Oil Paint Set | New Improved Formula | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-use Oil Paints (New)
- Price
- £17.88
- Rating
- 4.6/5
- Reviews
- 3,401
- Age
- 1y ago
Non-Toxic Vegan & Fast-Drying Artist Oil Paint Set (1x50ml + 8x22ml) High Pigment Load with Natural Calcium Drier & Pure Flaxseed Oil Complete Essential Colours for Landscape Portrait & More
- Price
- £35.75
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago
Paul Rubens Oil Paint Set A 20 Colours x 50 ml Large Tubes Oil Paints for Artists Rich Pigment & Creamy Texture Excellent Durability & Coverage Suitable for Artists & Beginners
- Price
- £41.55
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 2y ago
Artecho 32 PCS Art Paint Brushes Set - Watercolor Acrylic & Oil Painting - Professional Brushes for Artists & Adults
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 852
- Age
- 2y ago
Elan Professional Oil Paint Set 24 Colours 12ml
- Price
- £12.10
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
49
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
23%
- Winsor & Newton18%
- Castle Art Supplies17%
- Magicfly12%
- Royal & Langnickel12%
- Ohuhu10%
- PEBEO8%
Oil Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top Oil Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oil paint101K/yr
- oil paints52K/yr
- oil paint set58K/yr
- oil paints for artists21K/yr
- oil painting set8K/yr
- oil paints set6K/yr
- professional oil paint3K/yr
What reviews say buyers love and hate about Oil Paint
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Great quality and easy to blend on canvas”
“good value”
“Bright colours”
“Gorgeous paints”
“Smooth and creamy for application”
What buyers complain about
78% of reviews“Very big paint tubes are often better value for money”
“The only thing I would say is a slight negative is that they dry up quicker than other paints Ive used”
“Bad coverage”
“Want a quick dry dont bother”
“Tubes are very small”
Oil Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oil Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
