oil paint
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£18.16avg listing price — sweet spot $15–$100
Price range
Good£3.34–£41.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,449.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£183K£183K/yr · 248K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, oil paint is a £183K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
oil paint market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £145K–£182K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #757
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 62%
- Out of stock
- 1.8%
- Avg brand age
- 59 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
49
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
23%
- Winsor & Newton18%
- Castle Art Supplies17%
- Magicfly12%
- Royal & Langnickel12%
- Ohuhu10%
- PEBEO8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top oil paint search terms
- oil paint101K/yr
- oil paints52K/yr
- oil paint set58K/yr
- oil paints for artists21K/yr
- oil painting set8K/yr
- oil paints set6K/yr
- professional oil paint3K/yr
Top oil paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Castle Art Supplies 24 x 12ml Oil Paint Set | New Improved Formula | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-use Oil Paints (New)
Castle Art Supplies£17.884.6★3,401 rev
Magicfly Oil Paint Set 40 Vibrant Colours 18ml Tubes Non-Toxic Oil Paints for Artists Rich Pigments Oil Painting Color Back to School Supplies for Students Beginners Ideal for Canvas Painting
Magicfly£22.714.5★856 rev
Ohuhu Oil Paints for Artists 24 Colours x 12ml Tubes Oil Paint Set - Rich Pigment & Non-Toxic Creamy Texture on Paper Canvas Wood Ceramic Fabric Ideal for Wall Art Landscape & Portrait Painting
Ohuhu£10.994.5★1,198 rev
Royal & Langnickel 12ml Oil Painting Colour (Pack of 24)
Royal & Langnickel£9.314.6★430 rev
Elan Professional Oil Paint Set 24 Colours 12ml
Elan£12.104.6★354 rev
Newest
by launch dateCastle Art Supplies 24 x 12ml Oil Paint Set | New Improved Formula | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-use Oil Paints (New)
Castle Art Supplies£17.883,401 rev
Non-Toxic Vegan & Fast-Drying Artist Oil Paint Set (1x50ml + 8x22ml) High Pigment Load with Natural Calcium Drier & Pure Flaxseed Oil Complete Essential Colours for Landscape Portrait & More
P9 Art Boutique£35.7534 rev
Paul Rubens Oil Paint Set A 20 Colours x 50 ml Large Tubes Oil Paints for Artists Rich Pigment & Creamy Texture Excellent Durability & Coverage Suitable for Artists & Beginners
Paul Rubens£41.5578 rev
Artecho 32 PCS Art Paint Brushes Set - Watercolor Acrylic & Oil Painting - Professional Brushes for Artists & Adults
Artecho£12.22852 rev
Elan Professional Oil Paint Set 24 Colours 12ml
Elan£12.10354 rev
Trending
90-day click momentum
Winsor & Newton Winton Oil Paint Starter Set of 10 x 37ml Tubes
Winsor & Newton£23.694.6★
Pébéo XL Oil Studio - Oil Paint Set for Professional Artists and Hobby Painters 24 colours 12 ml
PEBEO£9.814.5★
Castle Art Supplies 24 x 12ml Oil Paint Set | New Improved Formula | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-use Oil Paints (New)
Castle Art Supplies£17.884.6★
Artecho 32 PCS Art Paint Brushes Set - Watercolor Acrylic & Oil Painting - Professional Brushes for Artists & Adults
Artecho£12.224.6★
Essential Palette by ZenART - Primary Colour Pairs - Professional Oil Paint Set - 8 x Large 50ml Tubes - Non-Toxic Highly Pigmented Creamy Lightfast Oil Paints for Eco-Conscious Artists
ZenART Supplies£25.684.7★
What buyers say about oil paint
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and easy to blend on canvas”
“good value”
“Bright colours”
“Gorgeous paints”
“Smooth and creamy for application”
“They are a good size as well”
“Vegan fast drying”
“It's the brightness”
“were comfortable to work with for extended periods”
“They also held their shape well during use”
What buyers complain about
“Very big paint tubes are often better value for money”
“The only thing I would say is a slight negative is that they dry up quicker than other paints Ive used”
“Bad coverage”
“Want a quick dry dont bother”
“Tubes are very small”
“Unusable due to poor quality”
“barely any color”
Top return reasons
Common questions
- Is oil paint profitable to sell on Amazon United Kingdom?
- The niche generates £183K/yr across 21 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the oil paint niche?
- 13 brands and 49 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in oil paint?
- Top complaints mined from reviews: Paint Quality, Drying Time, Coverage. The return rate is 0.4%.
- When does demand for oil paint peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the oil paint niche?
- Listings span £3.34–£41.55; the average listing price is £18.16 (sweet spot $15–$100). The average incumbent carries 1,449 reviews — the moat a new listing must climb.