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Oil Paint

Fail

Demand is soft, at -16.8% this quarter, so Oil Paint is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£183K/yr248K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
56%top-5 click share · 13 brands · 49 sellers

Flapen Score

Oil Paint against its category

The dotted line is the Home & Garden average. Past it, Oil Paint is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oil Paint 248K times last year and spent an estimated £183K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
4.1%
Market size, estimated
£183Ka year
Peak month
December1.8× the quietest month
Top search term
oil paint101K searches a year

02 · Price

A sale here is worth £18.16.

Listings sell for £18.16 on average, from £3.34 to £41.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £18.16 that is £5K to £9K a year per listing.

Average price
£18.16inside the $15 to $100 sweet spot
Price range
£3.34–£41.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #757 within Painting. It carries 1,449 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
95%
Out of stock, average day
1.8%
Average rank
#757in Painting
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,449per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Oil Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

49

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

23%

  • Winsor & Newton18%
  • Castle Art Supplies17%
  • Magicfly12%
  • Royal & Langnickel12%
  • Ohuhu10%
  • PEBEO8%

Demand

Oil Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Oil Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil paint101K/yr
  • oil paints52K/yr
  • oil paint set58K/yr
  • oil paints for artists21K/yr
  • oil painting set8K/yr
  • oil paints set6K/yr
  • professional oil paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality32%−0.06

Very big paint tubes are often better value for money

Plus some colours fade more than others so I am unable to properly paint

The quality of this paint is terrible

Drying Time13%−0.02

The only thing I would say is a slight negative is that they dry up quicker than other paints Ive used

Coverage13%−0.06

Bad coverage

Moist/Dry6%−0.07

Want a quick dry dont bother

Size-Overall6%0.00

Tubes are very small

Love

Quality-Overall24%+2.01

Great quality and easy to blend on canvas

a very good variety

Amazing quality

Value For Money20%+1.00

good value

Great value

Good value

Color14%+0.49

Bright colours

good colours

Great set of many colours

Paint Quality11%−0.06

Gorgeous paints

Gorgeous, smooth paints

Excellent quality paint with good pigment

Soft Feel8%

Smooth and creamy for application

seem smooth on canvas

The brushes feel amazingly soft too

Return

0.4% Return rate 21% Fixable by listing

Paint Quality34%▅▂▁▁▆█

Very big paint tubes are often better value for money

Plus some colours fade more than others so I am unable to properly paint

The quality of this paint is terrible

Color13%▇█▁▁▁▁

barely any color

Quality-Overall13%▁▅█▁▁▁

Unusable due to poor quality

Material Quality11%▄▁▁▁█▁
Advertised Vs Actual Product5%▁█▁▁▁▁

FAQ

Common Oil Paint questions

Answered from the same tracked data.