Oil Paint
FailDemand is soft, at -16.8% this quarter, so Oil Paint is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £183K/yr248K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 56%top-5 click share · 13 brands · 49 sellers
Flapen Score
Oil Paint against its category
The dotted line is the Home & Garden average. Past it, Oil Paint is stronger. Inside it, weaker.
Market
The Oil Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oil Paint 248K times last year and spent an estimated £183K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.
- Searches, last 12 months
- 248K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £183Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- oil paint101K searches a year
02 · Price
A sale here is worth £18.16.
Listings sell for £18.16 on average, from £3.34 to £41.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £18.16 that is £5K to £9K a year per listing.
- Average price
- £18.16inside the $15 to $100 sweet spot
- Price range
- £3.34–£41.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #757 within Painting. It carries 1,449 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 95%
- Out of stock, average day
- 1.8%
- Average rank
- #757in Painting
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,449per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Oil Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Castle Art Supplies 24 x 12ml Oil Paint Set | New Improved Formula | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-use Oil Paints (New)
- Price
- £17.88
- Rating
- 4.6/5
- Reviews
- 3,401
- Age
- 1y ago

Magicfly Oil Paint Set 40 Vibrant Colours 18ml Tubes Non-Toxic Oil Paints for Artists Rich Pigments Oil Painting Color Back to School Supplies for Students Beginners Ideal for Canvas Painting
- Price
- £22.71
- Rating
- 4.5/5
- Reviews
- 856
- Age
- 5y ago

Ohuhu Oil Paints for Artists 24 Colours x 12ml Tubes Oil Paint Set - Rich Pigment & Non-Toxic Creamy Texture on Paper Canvas Wood Ceramic Fabric Ideal for Wall Art Landscape & Portrait Painting
- Price
- £10.99
- Rating
- 4.5/5
- Reviews
- 1,198
- Age
- 6y ago

Royal & Langnickel 12ml Oil Painting Colour (Pack of 24)
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 430
- Age
- 14y ago

Elan Professional Oil Paint Set 24 Colours 12ml
- Price
- £12.10
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 2y ago
Trending
90-day click momentum
Winsor & Newton Winton Oil Paint Starter Set of 10 x 37ml Tubes
- Price
- £23.69
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 4y ago

Pébéo XL Oil Studio - Oil Paint Set for Professional Artists and Hobby Painters 24 colours 12 ml
- Price
- £9.81
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 5y ago

Castle Art Supplies 24 x 12ml Oil Paint Set | New Improved Formula | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-use Oil Paints (New)
- Price
- £17.88
- Rating
- 4.6/5
- Reviews
- 3,401
- Age
- 1y ago

Artecho 32 PCS Art Paint Brushes Set - Watercolor Acrylic & Oil Painting - Professional Brushes for Artists & Adults
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 852
- Age
- 2y ago

Essential Palette by ZenART - Primary Colour Pairs - Professional Oil Paint Set - 8 x Large 50ml Tubes - Non-Toxic Highly Pigmented Creamy Lightfast Oil Paints for Eco-Conscious Artists
- Price
- £25.68
- Rating
- 4.7/5
- Reviews
- 2,717
- Age
- 8y ago
Newest
by launch date
Castle Art Supplies 24 x 12ml Oil Paint Set | New Improved Formula | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-use Oil Paints (New)
- Price
- £17.88
- Rating
- 4.6/5
- Reviews
- 3,401
- Age
- 1y ago

Non-Toxic Vegan & Fast-Drying Artist Oil Paint Set (1x50ml + 8x22ml) High Pigment Load with Natural Calcium Drier & Pure Flaxseed Oil Complete Essential Colours for Landscape Portrait & More
- Price
- £35.75
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

Paul Rubens Oil Paint Set A 20 Colours x 50 ml Large Tubes Oil Paints for Artists Rich Pigment & Creamy Texture Excellent Durability & Coverage Suitable for Artists & Beginners
- Price
- £41.55
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 2y ago

Artecho 32 PCS Art Paint Brushes Set - Watercolor Acrylic & Oil Painting - Professional Brushes for Artists & Adults
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 852
- Age
- 2y ago

Elan Professional Oil Paint Set 24 Colours 12ml
- Price
- £12.10
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
49
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
23%
- Winsor & Newton18%
- Castle Art Supplies17%
- Magicfly12%
- Royal & Langnickel12%
- Ohuhu10%
- PEBEO8%
Demand
Oil Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Oil Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oil paint101K/yr
- oil paints52K/yr
- oil paint set58K/yr
- oil paints for artists21K/yr
- oil painting set8K/yr
- oil paints set6K/yr
- professional oil paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Oil Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very big paint tubes are often better value for money
Plus some colours fade more than others so I am unable to properly paint
The quality of this paint is terrible
The only thing I would say is a slight negative is that they dry up quicker than other paints Ive used
Bad coverage
Want a quick dry dont bother
Tubes are very small
Love
Great quality and easy to blend on canvas
a very good variety
Amazing quality
good value
Great value
Good value
Bright colours
good colours
Great set of many colours
Gorgeous paints
Gorgeous, smooth paints
Excellent quality paint with good pigment
Smooth and creamy for application
seem smooth on canvas
The brushes feel amazingly soft too
Return
0.4% Return rate 21% Fixable by listing
Very big paint tubes are often better value for money
Plus some colours fade more than others so I am unable to properly paint
The quality of this paint is terrible
barely any color
Unusable due to poor quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oil Paint questions
Answered from the same tracked data.









