Is oasis wreath rings profitable to sell on Amazon United Kingdom?

The niche generates £26K/yr across 4 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (34/100).

How competitive is the oasis wreath rings niche?

4 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for oasis wreath rings peak?

Demand peaks in Nov–Dec; the busiest month runs 19.0× the quietest.

What does it cost to enter the oasis wreath rings niche?

Listings span £9.21–£11.65; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.

oasis wreath rings

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great230.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.57

avg listing price — sweet spot $15–$100

Growth

Bad-31.5%

90-day search growth — must beat 0% to launch

Market size

Bad£26K

£26K/yr · 47K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£9.21–£11.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, oasis wreath rings is a £26K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

oasis wreath rings market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £42K–£53K; units × avg price
Conversion rate: 5.2%
Avg BSR: #4,159
Page quality: 0%
Prime: 75%
Sponsored: 50%
Out of stock: 8.1%
Avg brand age: 48 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Diamante Crafts77%
Soomuct10%
Smithers Oasis8%
Homesecret4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -31.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 19.0×

Open Trend

Top oasis wreath rings search terms

oasis wreath rings12K/yr -13.3%1.5% conv.
oasis ring5K/yr -18.8%2.5% conv.
oasis wreath5K/yr -20.4%3.0% conv.
wreath oasis6K/yr -49.6%0.4% conv.
wreath oasis ring5K/yr +21.7%4.2% conv.
oasis wreath rings 12 inch5K/yr -63.1%1.4% conv.
oasis wreath rings 10 inch3K/yr -56.7%3.3% conv.
oasis rings for wreaths6K/yr -87.8%0.0% conv.

All search terms

Top oasis wreath rings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Diamante Crafts 2 x Foam Rings with Plastic Back Wreath Ring - 10 12 14 (10 Foam Ring x 2 - Plastic Back)

Diamante Crafts£9.214.5★462 rev

2PCS Foam Wreath Ring (12 Inch) Wreath Making Kit Features a Plastic Backing for Excellent Support Suitable for Handicrafts and DIY Floral Arrangements.

Soomuct£10.933.0★2 rev

Pack of 2 Oasis Foam Wreath Rings 12 (31cm)

Smithers Oasis£10.494.6★458 rev

Homesecret 8 Inch Foam Wreath Ring Pack of 4 with Foam Back | Durable Circle Wreath Rings for Crafting Floral Designs and Craft Making | Sturdy Backing for Long-Lasting Support.

Homesecret£11.650.0★0 rev

Newest

by launch date

Homesecret 8 Inch Foam Wreath Ring Pack of 4 with Foam Back | Durable Circle Wreath Rings for Crafting Floral Designs and Craft Making | Sturdy Backing for Long-Lasting Support.

Homesecret£11.650 rev

7mo ago

2PCS Foam Wreath Ring (12 Inch) Wreath Making Kit Features a Plastic Backing for Excellent Support Suitable for Handicrafts and DIY Floral Arrangements.

Soomuct£10.932 rev

7mo ago

Pack of 2 Oasis Foam Wreath Rings 12 (31cm)

Smithers Oasis£10.49458 rev

5y ago

Diamante Crafts 2 x Foam Rings with Plastic Back Wreath Ring - 10 12 14 (10 Foam Ring x 2 - Plastic Back)

Diamante Crafts£9.21462 rev

8y ago

What buyers say about oasis wreath rings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall54%

“Good quality”

Value For Money34%

“Good price great for the arrangements i made”

Weight Light4%

“light”

Quick Drying4%

“isnt crumbling or too dry”

Foam4%

“the foam sits nicely inside the ring”

Top return reasons

Size-Overall83%

Quality-Overall17%

Common questions

Is oasis wreath rings profitable to sell on Amazon United Kingdom?: The niche generates £26K/yr across 4 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (34/100).
How competitive is the oasis wreath rings niche?: 4 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for oasis wreath rings peak?: Demand peaks in Nov–Dec; the busiest month runs 19.0× the quietest.
What does it cost to enter the oasis wreath rings niche?: Listings span £9.21–£11.65; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.