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Oasis Wreath Rings

Fail

The top 5 products take 100% of clicks, so Oasis Wreath Rings is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£26K/yr47K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 12 sellers

Flapen Score

Oasis Wreath Rings against its category

The dotted line is the Home & Garden average. Past it, Oasis Wreath Rings is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oasis Wreath Rings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oasis Wreath Rings 47K times last year and spent an estimated £26K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
5.2%
Market size, estimated
£26Ka year
Peak month
December19.0× the quietest month
Top search term
oasis wreath rings12K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £9.21 to £11.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.57 that is £1K to £3K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£9.21–£11.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #4,159 within Beading & Jewellery-Making. It carries 231 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
8.1%
Average rank
#4,159in Beading & Jewellery-Making
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
231per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Oasis Wreath Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Diamante Crafts77%
  • Soomuct10%
  • Smithers Oasis8%
  • Homesecret4%

Demand

Oasis Wreath Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 19.0×

Search terms

Top Oasis Wreath Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oasis wreath rings12K/yr
  • oasis ring5K/yr
  • oasis wreath5K/yr
  • wreath oasis6K/yr
  • wreath oasis ring5K/yr
  • oasis wreath rings 12 inch5K/yr
  • oasis wreath rings 10 inch3K/yr
  • oasis rings for wreaths6K/yr

Reviews and returns

What reviews say buyers love and hate about Oasis Wreath Rings

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall54%+4.43

Good quality

It seems to be decent quality

Good product

Value For Money34%−0.35

Good price great for the arrangements i made

I think this is a great price for these two wreaths

Good Value

Weight Light4%+0.16

light

Quick Drying4%

isnt crumbling or too dry

Foam4%+0.16

the foam sits nicely inside the ring

light, pretty standard florist foam

Return

0.5% Return rate 83% Fixable by listing

Size-Overall83%▁█▁██▁
Quality-Overall17%▁▁█▁▁▁

FAQ

Common Oasis Wreath Rings questions

Answered from the same tracked data.