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Oase

Maybe

The top 5 products take only 23% of clicks. But the top 5 brands take 99% of clicks, so Oase is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£93K/yr48K searches / yr
90-day growth
+57.3%search demand this quarter
Competition
23%top-5 click share · 7 brands · 30 sellers

Flapen Score

Oase against its category

The dotted line is the Home & Garden average. Past it, Oase is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oase 48K times last year and spent an estimated £93K. The top 5 brands take 99% of clicks. Demand peaks in May–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +57.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+57.3%
Conversion, latest week
1.4%
Market size, estimated
£93Ka year
Peak month
May2.3× the quietest month
Top search term
oase pond pump10K searches a year

02 · Price

A sale here is worth £135.89.

Listings sell for £135.89 on average, from £15.47 to £593.47. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £135.89 that is £0 to £14K a year per listing.

Average price
£135.89above the $15 to $100 sweet spot
Price range
£15.47–£593.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£14K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #144 within Garden Décor. It carries 311 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
73%
Out of stock, average day
0.2%
Average rank
#144in Garden Décor
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
311per listing
Listings tracked
60

04 · Newcomers

Amazon counts 10 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
76 months

Products

Top Oase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

30

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

23%

Top 20: 70%

Open market

0%

  • Oase88%
  • Oase Pond4%
  • allpondsolutions3%
  • Pond Friend3%
  • Swell UK2%
  • Biling0%
  • Open — no brand owns it (1 brand, 0%)

Demand

Oase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Oase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oase pond pump10K/yr
  • oase filter16K/yr
  • oase pond filter6K/yr
  • oase8K/yr
  • oase biomaster5K/yr
  • oase pond pumps2K/yr

Reviews and returns

What reviews say buyers love and hate about Oase

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.22

About 3 days later it stopped again

it keeps falling off

Product failed after 3 months

Quality-Overall9%+0.45

Getting fed up of low quality/bad service

Low quality

Poor quality filter

Functionality-Overall7%−0.09

Doesn't work

it's not very good for doing other jobs

it completely stopped working

Value For Money6%+1.24

tried a cheaper option which was no good

Expensive

bit pricey

Spray/Flow5%−0.08

Very poor flow

the flow is very weak

doesn't have much of a flow even when you adjust it

Love

Filtration22%+1.36

Good filter

It's a very effective filter

good filter quality

Quality-Overall15%+0.45

the build quality is superior

Excellent product

Good quality build and petforms well

Value For Money14%+1.24

Worth every penny

Great for price

Excellent value

Advertised Vs Actual Product7%

Exactly as expected

Better than expected

does what it should

Water Flow4%+0.41

keeps the water clear

the pond is nice

a very good pump works very well good water flow value for money

Return

1.3% Return rate 45% Fixable by listing

Size-Overall34%▅▅▇▇▇█

I cannot send it back as I had to cut the plug off it was too short

Small

close are really tight

Filtration9%▇▆█▄▄▆

I would not recommend this filter

Im very disappointed in this filter

Poor quality filter

Functionality-Overall8%█▁▃▄▂▄

Doesn't work

it's not very good for doing other jobs

it completely stopped working

Defective Material/Parts8%██▄▃▃▄
Compatibility-Overall7%▁▁▄▃██

FAQ

Common Oase questions

Answered from the same tracked data.