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Oase

Maybe

The top 5 products take only 23% of clicks. But the top 5 brands take 99% of clicks, so Oase is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£93K/yr48K searches / yr
90-day growth
+57.3%search demand this quarter
Competition
23%top-5 click share · 7 brands · 30 sellers

Flapen Score

Oase against its category

The dotted line is the Home & Garden average. Past it, Oase is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oase 48K times last year and spent an estimated £93K. The top 5 brands take 99% of clicks. Demand peaks in May–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +57.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+57.3%
Conversion, latest week
1.4%
Market size, estimated
£93Ka year
Peak month
May2.3× the quietest month
Top search term
oase pond pump10K searches a year

02 · Price

A sale here is worth £135.89.

Listings sell for £135.89 on average, from £15.47 to £593.47. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £135.89 that is £0 to £14K a year per listing.

Average price
£135.89above the $15 to $100 sweet spot
Price range
£15.47–£593.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£14K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #144 within Garden Décor. It carries 311 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
73%
Out of stock, average day
0.2%
Average rank
#144in Garden Décor
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
311per listing
Listings tracked
60

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
76 months

Products

Top Oase products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

30

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

23%

Top 20: 70%

Open market

0%

  • Oase88%
  • Oase Pond4%
  • allpondsolutions3%
  • Pond Friend3%
  • Swell UK2%
  • Biling0%
  • Open — no brand owns it (1 brand, 0%)

Demand

Oase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Oase search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oase pond pump10K/yr
  • oase filter16K/yr
  • oase pond filter6K/yr
  • oase8K/yr
  • oase biomaster5K/yr
  • oase pond pumps2K/yr

Reviews and returns

What reviews say buyers love and hate about Oase

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Filtration”
21%of negative reviews mention “Durability”
1.3%of orders come back
“About 3 days later it stopped again”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oase questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data