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Nutribullet Portable Blender

Fail

The top 5 brands take 100% of clicks, so Nutribullet Portable Blender is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£89K/yr49K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
79%top-5 click share · 2 brands · 120 sellers

Flapen Score

Nutribullet Portable Blender against its category

The dotted line is the Home & Garden average. Past it, Nutribullet Portable Blender is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutribullet Portable Blender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nutribullet Portable Blender 49K times last year and spent an estimated £89K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
6.1%
Market size, estimated
£89Ka year
Peak month
January2.7× the quietest month
Top search term
nutribullet portable blender42K searches a year

02 · Price

A sale here is worth £29.90.

Listings sell for £29.90 on average, from £21.81 to £60.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £29.90 that is £3K to £7K a year per listing.

Average price
£29.90inside the $15 to $100 sweet spot
Price range
£21.81–£60.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Small Kitchen Appliances. It carries 1,265 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Small Kitchen Appliances
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,265per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Nutribullet Portable Blender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • NutriBullet95%
  • Ninja5%
  • Open — no brand owns it (0%)

Demand

Nutribullet Portable Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Nutribullet Portable Blender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutribullet portable blender42K/yr
  • nutribullet portable3K/yr
  • portable nutribullet blender4K/yr

Reviews and returns

What reviews say buyers love and hate about Nutribullet Portable Blender

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging25%−0.32

Doesnt hold charge

charging issue

Stopped charging

Durability15%−0.19

broke after first use

Broke after a week

Doesn't last

Battery Life8%−0.05

battery doesn't last

Horrible battery life

Battery is very low

Quality-Overall5%+0.76

Poor quality/ short lifespan

Garbage product, where do I even begin

Terrible quality

Value For Money5%+0.49

A bit overpriced for what it is

Cost so much money

is not worth the cost

Love

Mixing/Blending15%+0.91

Great Blender

blends everything with no issues

Blend

Ease Of Use13%+0.87

Easy to use

Really handy

Works great and easy to manage

Quality-Overall13%+0.76

and the build quality feels sturdy and well-made

Its a good make

Excellent quality

Ease Of Cleaning10%+0.67

Easy to clean

great blender and just enough to clean

Great blender and really Easy to clean

Value For Money7%+0.49

Great value

Good price

Well worth the money

Return

2.0% Return rate 15% Fixable by listing

Charging22%██▅▇▇▇

Doesnt hold charge

charging issue

Stopped charging

Functionality-Overall17%█▇▇██▅

Does not turn on, doesnt charge

Did not work

It never worked

Size-Overall9%▅▇▅▄▆█
Weight Heavy7%▇▅▇█▆▃
Mixing/Blending6%▃▅▆█▇▇

It can't blend almonds easily

Won't blend, fully charged, red light comes on when button pressed to blend

struggles to blend more than a handful of ingredients

FAQ

Common Nutribullet Portable Blender questions

Answered from the same tracked data.