nutribullet portable blender
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£29.90avg listing price — sweet spot $15–$100
Price range
Incredible£21.81–£60.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,264.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad£89K£89K/yr · 49K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-31.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nutribullet portable blender is a £89K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
nutribullet portable blender market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £60K–£75K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 24 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
120
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- NutriBullet95%
- Ninja5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 51 weeks — -31.5% search growth over the last 90 days.Top nutribullet portable blender search terms
- nutribullet portable blender42K/yr
- nutribullet portable3K/yr
- portable nutribullet blender4K/yr
Top nutribullet portable blender products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move
NutriBullet£23.414.0★1,814 rev
nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move
NutriBullet£24.354.0★1,814 rev
nutribullet Portable Blender in White - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move
NutriBullet£22.024.0★1,814 rev
nutribullet Portable Blender in Magenta - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move
NutriBullet£24.304.0★1,814 rev
Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV
Ninja£31.114.4★4,438 rev
Newest
by launch date
nutribullet Flex Personal Blender Black - Powerful Enough to Crush Ice & Blend Frozen Fruits & Nuts - Travel Ready Detachable 500ml Cup with Leakproof Sip Lid
NutriBullet£34.6838 rev
nutribullet Flex Metal Grey
NutriBullet£36.0338 rev
nutribullet Portable Blender in Collaboration with McLaren Formula 1 Team - Grey & Papaya - Leak Proof To-Go Lid - Powerful Extractor Blade - USB-C Charging - 15+ Blending Cycles - Juices & Smoothies
NutriBullet£21.81126 rev
nutribullet Portable Blender with McLaren Mastercard F1 Team - Grey - Leak Proof To-Go Lid - Powerful Extractor Blade - USB-C Charging - 15+ Blending Cycles - Juice & Smoothies On The Go
NutriBullet£26.52126 rev
nutribullet Flip Portable Blender with Insulated Cup (590ml) - 24hr Chill Tumbler - 11.1V High Torque Motor Blends Frozen Fruit Nuts & Ice for Smoothies & Juices - Long Lasting & Rechargeable Battery
NutriBullet£60.3074 rev
Trending
90-day click momentumnutribullet Flex Personal Blender Black - Powerful Enough to Crush Ice & Blend Frozen Fruits & Nuts - Travel Ready Detachable 500ml Cup with Leakproof Sip Lid
NutriBullet£34.684.1★
nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move
NutriBullet£24.354.0★
nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move
NutriBullet£23.414.0★
nutribullet Portable Blender in Collaboration with McLaren Formula 1 Team - Grey & Papaya - Leak Proof To-Go Lid - Powerful Extractor Blade - USB-C Charging - 15+ Blending Cycles - Juices & Smoothies
NutriBullet£21.813.8★
nutribullet Flip Portable Blender with Insulated Cup (590ml) - 24hr Chill Tumbler - 11.1V High Torque Motor Blends Frozen Fruit Nuts & Ice for Smoothies & Juices - Long Lasting & Rechargeable Battery
NutriBullet£60.304.4★
What buyers say about nutribullet portable blender
What buyers praise and complain about, mined from review topics.What buyers love
“Great Blender”
“Easy to use”
“and the build quality feels sturdy and well-made”
“Easy to clean”
“Great value”
“this one portable easy to carry out”
“Easy to charge”
“Better than I thought”
“Good battery life too”
“Works well”
What buyers complain about
“Doesnt hold charge”
“broke after first use”
“battery doesn't last”
“Poor quality/ short lifespan”
“A bit overpriced for what it is”
“Does not turn on, doesnt charge”
“It can't blend almonds easily”
“Cleaning nightmare”
“the process is far too cumbersome”
“Very flimsy”
Top return reasons
Common questions
- Is nutribullet portable blender profitable to sell on Amazon United Kingdom?
- The niche generates £89K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the nutribullet portable blender niche?
- 2 brands and 120 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nutribullet portable blender?
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 2.0%.
- What does it cost to enter the nutribullet portable blender niche?
- Listings span £21.81–£60.30; the average listing price is £29.90 (sweet spot $15–$100). The average incumbent carries 1,265 reviews — the moat a new listing must climb.