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Nutribullet Cup

Fail

Demand is soft, at -12.7% this quarter, so Nutribullet Cup is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£161K/yr141K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
68%top-5 click share · 9 brands · 16 sellers

Flapen Score

Nutribullet Cup against its category

The dotted line is the Home & Garden average. Past it, Nutribullet Cup is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutribullet Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nutribullet Cup 141K times last year and spent an estimated £161K. The top 5 brands take 88% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
8.7%
Market size, estimated
£161Ka year
Peak month
January1.4× the quietest month
Top search term
nutribullet blender cup63K searches a year

02 · Price

A sale here is worth £13.15.

Listings sell for £13.15 on average, from £8.18 to £19.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £13.15 that is £10K to £13K a year per listing.

Average price
£13.15under the $15 to $100 sweet spot
Price range
£8.18–£19.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Small Kitchen Appliances. It carries 1,535 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Small Kitchen Appliances
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,535per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Nutribullet Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • MEET JUICE42%
  • AidShunn25%
  • QWORK9%
  • NutriBullet9%
  • DRELD4%
  • Poweka4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Nutribullet Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Nutribullet Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutribullet blender cup63K/yr
  • nutribullet cup17K/yr
  • nutribullet replacement cups14K/yr
  • nutri bullet blender cups15K/yr
  • nutribullet accessories10K/yr
  • nutribullet cups7K/yr
  • nutribullet blender cups4K/yr
  • nutribullet cup replacement5K/yr
  • nutribullet accessories uk4K/yr
  • nutribullet blender accessories3K/yr

Reviews and returns

What reviews say buyers love and hate about Nutribullet Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof30%

Leaks

Due to this they leak

It leaked everywhere

Quality-Overall13%+0.03

Poor quality blade components

Poor quality

Poor quality, don't buy

Size-Overall12%+2.27

Doesnt fit

A little taller than the original

All good, except that the rubber seal provided was for a smaller set and doesnt fit

Advertised Vs Actual Product10%+1.00

Misleading

False description - beware

Very misleading product description and images

Durability4%−0.04

One of the lugs snapped after a week

still was never as good n long lasting as original that came with the blender

Love

Size-Overall33%+2.27

Works well, fits perfectly am very pleased i now have a clear cup

Fit well

Love the size superior quality really pleased

Quality-Overall18%+0.03

Good quality

The quality feels solid

Great quality, the reason for 3 star is they should sell them seperatley or even sell just the lids would be more helpful

Advertised Vs Actual Product17%+1.00

Did the job

As described

Exactly what I needed

Value For Money11%+1.07

Good price

Great value

Excellent value for money

Ease Of Use4%−0.01

now I'm using it more often they will come in handy

Very handy

make life convenient

Return

2.3% Return rate 73% Fixable by listing

Size-Overall70%████▇█

Doesnt fit

A little taller than the original

All good, except that the rubber seal provided was for a smaller set and doesnt fit

Compatibility-Overall17%▆▅▆▇█▆
Leak-Proof3%▃█▄▇▃▄

Leaks

Due to this they leak

It leaked everywhere

Functionality-Overall2%▅▅█▁▅█
Advertised Vs Actual Product2%█▆▅▂▃▂

Misleading

False description - beware

Very misleading product description and images

FAQ

Common Nutribullet Cup questions

Answered from the same tracked data.