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Nutribullet Blade

Fail

Shoppers spend only $85K a year here, so Nutribullet Blade is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£85K/yr57K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
73%top-5 click share · 8 brands · 49 sellers

Flapen Score

Nutribullet Blade against its category

The dotted line is the Home & Garden average. Past it, Nutribullet Blade is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutribullet Blade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nutribullet Blade 57K times last year and spent an estimated £85K. The top 5 brands take 91% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
12.8%
Market size, estimated
£85Ka year
Peak month
July1.5× the quietest month
Top search term
nutribullet blade19K searches a year

02 · Price

A sale here is worth £11.68.

Listings sell for £11.68 on average, from £3.18 to £19.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.68 that is £6K to £9K a year per listing.

Average price
£11.68under the $15 to $100 sweet spot
Price range
£3.18–£19.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #431 within Small Kitchen Appliances. It carries 3,415 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
2.8%
Average rank
#431in Small Kitchen Appliances
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,415per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Nutribullet Blade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

49

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • Feilifan39%
  • MEET JUICE28%
  • Poweka13%
  • NutriBullet6%
  • JIUHEBT4%
  • FOROREH3%
  • Open — no brand owns it (2 brands, 6%)

Demand

Nutribullet Blade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Nutribullet Blade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutribullet blade19K/yr
  • nutribullet blade replacement9K/yr
  • nutribullet replacement parts7K/yr
  • nutribullet spare parts7K/yr
  • nutribullet replacement blade4K/yr
  • nutribullet parts4K/yr
  • nutri bullet blender parts6K/yr

Reviews and returns

What reviews say buyers love and hate about Nutribullet Blade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%

doesn't fit

Rubber seals don't fit the gasket

Wrong size ordered

Leak-Proof19%

after 5 months unit started to leak

Leaks unless screwed really tight

Leaked from seal immediately

Quality-Overall9%+0.18

Nothing like the quality of the original which lasted 6 years -rather pay extra for original part

Really Bad quality

Very poor product

Assembly/Installation7%−0.07

Too difficult to assemble

needs to be installed - which frankly is impossible. this is why I want a new unit

Rusts/Corrodes5%−0.03

I bought this to replace my old blade which had gone a bit rusty

Spindle rusts after a month or so

Love

Size-Overall27%

Works well, fits perfectly am very pleased i now have a clear cup

Fits perfectly

Perfect match

Value For Money18%+1.51

Value for money

Good price

Great value

Advertised Vs Actual Product16%+1.22

Does the job

As described

Exactly what I needed

Quality-Overall13%+0.18

The quality feels solid

Good quality parts

Good quality

Mixing/Blending7%+0.85

extending the life of youre blender

The blender now works like a dream

Perfect to keep my blender in great condition

Return

2.0% Return rate 65% Fixable by listing

Size-Overall60%▆▅▆█▇▆

doesn't fit

Rubber seals don't fit the gasket

Wrong size ordered

Compatibility-Overall18%▆█▅▄▆▃
Functionality-Overall4%▃▃█▅▃▆
Leak-Proof3%▄█▃▂▄▄

after 5 months unit started to leak

Leaks unless screwed really tight

Leaked from seal immediately

Quality-Overall2%▁▅█▁▅▄

Nothing like the quality of the original which lasted 6 years -rather pay extra for original part

Really Bad quality

Very poor product

FAQ

Common Nutribullet Blade questions

Answered from the same tracked data.