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Nutribullet

Fail

The top 5 brands take 100% of clicks, so Nutribullet is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£2.2M/yr1.2M searches / yr
90-day growth
-6.8%search demand this quarter
Competition
73%top-5 click share · 2 brands · 291 sellers

Flapen Score

Nutribullet against its category

The dotted line is the Home & Garden average. Past it, Nutribullet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutribullet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nutribullet 1.2M times last year and spent an estimated £2.2M. All 2 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
4.2%
Market size, estimated
£2.2Ma year
Peak month
November1.7× the quietest month
Top search term
nutribullet789K searches a year

02 · Price

A sale here is worth £45.77.

Listings sell for £45.77 on average, from £21.58 to £83.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £45.77 that is £114K to £137K a year per listing.

Average price
£45.77inside the $15 to $100 sweet spot
Price range
£21.58–£83.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£114K–£137K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Small Kitchen Appliances. It carries 7,092 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Small Kitchen Appliances
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,092per listing
Listings tracked
13

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Nutribullet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£223K£446K£669K£892K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

291

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • NutriBullet98%
  • Ninja2%

Demand

Nutribullet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Nutribullet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nutribullet789K/yr
  • nutribullet blender200K/yr
  • nutri bullet58K/yr
  • nutri bullet blender46K/yr
  • nutra bullet blender31K/yr
  • blender nutribullet21K/yr
  • nutri blender8K/yr
  • nutra bullet5K/yr
  • nutrabullet3K/yr
  • amazon nutribullet3K/yr

Reviews and returns

What reviews say buyers love and hate about Nutribullet

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Mixing/Blending”
17%of negative reviews mention “Durability”
2.4%of orders come back
“Broken after two months”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nutribullet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data