Nutribullet
FailThe top 5 brands take 100% of clicks, so Nutribullet is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £2.2M/yr1.2M searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 73%top-5 click share · 2 brands · 291 sellers
Flapen Score
Nutribullet against its category
The dotted line is the Home & Garden average. Past it, Nutribullet is stronger. Inside it, weaker.
Market
The Nutribullet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nutribullet 1.2M times last year and spent an estimated £2.2M. All 2 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £2.2Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- nutribullet789K searches a year
02 · Price
A sale here is worth £45.77.
Listings sell for £45.77 on average, from £21.58 to £83.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £45.77 that is £114K to £137K a year per listing.
- Average price
- £45.77inside the $15 to $100 sweet spot
- Price range
- £21.58–£83.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £114K–£137K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Small Kitchen Appliances. It carries 7,092 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Small Kitchen Appliances
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,092per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Nutribullet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
nutribullet Blender 600 Series in Graphite - Powerful 20 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - 7 Piece Kit Includes Tall Cup Short Cup Ideal for Smoothies
- Price
- £43.46
- Rating
- 4.7/5
- Reviews
- 17,923
- Age
- 13y ago

nutribullet Blender 900 Series - Powerful 24 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - Includes an Oversized Cup a Tall Cup a Handled Ring & 2 Lids - For Smoothies & Juices
- Price
- £60.95
- Rating
- 4.6/5
- Reviews
- 7,108
- Age
- 10y ago

nutribullet magic bullet Starter Kit - All-in-one Food Processor & Blender - 10 000 RPM Speed - 4 Piece Kit with High Torque Power Base Tall Cup & Flip Top Lid & Cross Blade - For Meal Prep
- Price
- £21.58
- Rating
- 4.3/5
- Reviews
- 3,508
- Age
- 5y ago

nutribullet 600 Series Starter Kit in Graphite with 700ml Cup - High Speed Nutrient Extractor & Powerful Blender - 600W - Blends Nuts Ice & Frozen Fruit - Delicious & Nutritious Smoothies
- Price
- £42.67
- Rating
- 4.7/5
- Reviews
- 5,701
- Age
- 9y ago

nutribullet Blender 600 Series 7 Piece Kit Black - Powerful 20 000 RPM Extractor - Blends Frozen Fruit Nuts & Ice - Tall Cup Short Cup Handled Ring & Lid - Personal Smoothie Maker
- Price
- £44.57
- Rating
- 4.7/5
- Reviews
- 17,923
- Age
- 2y ago
Trending
90-day click momentum
Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK
- Price
- £33.83
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago

nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move
- Price
- £24.35
- Rating
- 4.0/5
- Reviews
- 1,814
- Age
- 2y ago

Nutribullet Hot and Cold Blender Combo Charcoal Grey - Includes Powerful 1200W Base 3 Cups in Varying Sizes 2 Flip Top Lids for On The Go & 1.8L Blender Pitcher - Jug Blender for Smoothies & Juices
- Price
- £69.35
- Rating
- 4.6/5
- Reviews
- 359
- Age
- 2y ago

nutribullet Ultra 1200W Personal Blender - Rapid Extractor Blade to Crush Ice & Frozen Fruit - 900ml Cup - Powerful Yet Quiet - Illuminated Interface with 2 Blending Options - Smoothie Maker - Grey
- Price
- £83.39
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 2y ago

nutribullet Blender 900 Series - Powerful 24 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - Includes an Oversized Cup a Tall Cup a Handled Ring & 2 Lids - For Smoothies & Juices
- Price
- £60.95
- Rating
- 4.6/5
- Reviews
- 7,108
- Age
- 10y ago
Newest
by launch date
nutribullet Blender 900 Series in Matte Sand - Powerful 25 000 RPM Extractor Blends Frozen Fruit Nuts & Ice for Smoothies & Juices - 11 Piece Kit Includes Cups To Go Lids Lip Rings & User Manual
- Price
- £68.73
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago

nutribullet Blender 600 Series 7 Piece Kit Black - Powerful 20 000 RPM Extractor - Blends Frozen Fruit Nuts & Ice - Tall Cup Short Cup Handled Ring & Lid - Personal Smoothie Maker
- Price
- £44.57
- Rating
- 4.7/5
- Reviews
- 17,923
- Age
- 2y ago

nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move
- Price
- £24.35
- Rating
- 4.0/5
- Reviews
- 1,814
- Age
- 2y ago

nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move
- Price
- £23.41
- Rating
- 4.0/5
- Reviews
- 1,814
- Age
- 2y ago

nutribullet Ultra 1200W Personal Blender - Rapid Extractor Blade to Crush Ice & Frozen Fruit - 900ml Cup - Powerful Yet Quiet - Illuminated Interface with 2 Blending Options - Smoothie Maker - Grey
- Price
- £83.39
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
291
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- NutriBullet98%
- Ninja2%
Demand
Nutribullet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Nutribullet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nutribullet789K/yr
- nutribullet blender200K/yr
- nutri bullet58K/yr
- nutri bullet blender46K/yr
- nutra bullet blender31K/yr
- blender nutribullet21K/yr
- nutri blender8K/yr
- nutra bullet5K/yr
- nutrabullet3K/yr
- amazon nutribullet3K/yr
Reviews and returns
What reviews say buyers love and hate about Nutribullet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken after two months
Broken
broke only after couple uses
Stopped charging
Does not hold charge
charging issue
It's blend or nothing
it has problems trying to blend it
poor blending capability
Blender not very good not working
Doesn't work
Clunky pulse function, many things get stuck
its not worth full price IMO
yes it was a bit more expensive
Price issue
Love
Blends very well
Great blender
Powerful little blender
Excellent Quality
It is well made, a good price and works well
Great quality machine
easy to operate
Ease of use
Really handy
Good for price
Excellent value for money
Good value for money
Easy to clean and blends well
It's so easy to use and wash
Easy to clean
Return
2.4% Return rate 37% Fixable by listing
Too Small
The cable is insanely short
too big for me
Blender not very good not working
Doesn't work
Clunky pulse function, many things get stuck
It's blend or nothing
it has problems trying to blend it
poor blending capability
Broken after two months
Broken
broke only after couple uses
Stopped charging
Does not hold charge
charging issue
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nutribullet questions
Answered from the same tracked data.









