nutribullet
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible£2.2M£2.2M/yr · 1.2M searches
Avg price
Incredible£45.77avg listing price — sweet spot $15–$100
Price range
Incredible£21.58–£83.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,091.54avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nutribullet is a £2.2M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
nutribullet market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- £1.8M–£2.3M
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
291
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- NutriBullet98%
- Ninja2%
Demand
Weekly Amazon search volume, last 49 weeks — -6.8% search growth over the last 90 days.Top nutribullet search terms
- nutribullet789K/yr
- nutribullet blender200K/yr
- nutri bullet58K/yr
- nutri bullet blender46K/yr
- nutra bullet blender31K/yr
- blender nutribullet21K/yr
- nutri blender8K/yr
- nutra bullet5K/yr
- nutrabullet3K/yr
- amazon nutribullet3K/yr
Top nutribullet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
nutribullet Blender 600 Series in Graphite - Powerful 20 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - 7 Piece Kit Includes Tall Cup Short Cup Ideal for Smoothies
NutriBullet£43.464.7★17,923 rev
nutribullet Blender 900 Series - Powerful 24 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - Includes an Oversized Cup a Tall Cup a Handled Ring & 2 Lids - For Smoothies & Juices
NutriBullet£60.954.6★7,108 rev
nutribullet magic bullet Starter Kit - All-in-one Food Processor & Blender - 10 000 RPM Speed - 4 Piece Kit with High Torque Power Base Tall Cup & Flip Top Lid & Cross Blade - For Meal Prep
NutriBullet£21.584.3★3,508 rev
nutribullet 600 Series Starter Kit in Graphite with 700ml Cup - High Speed Nutrient Extractor & Powerful Blender - 600W - Blends Nuts Ice & Frozen Fruit - Delicious & Nutritious Smoothies
NutriBullet£42.674.7★5,701 rev
nutribullet Blender 600 Series 7 Piece Kit Black - Powerful 20 000 RPM Extractor - Blends Frozen Fruit Nuts & Ice - Tall Cup Short Cup Handled Ring & Lid - Personal Smoothie Maker
NutriBullet£44.574.7★17,923 rev
Newest
by launch date
nutribullet Blender 900 Series in Matte Sand - Powerful 25 000 RPM Extractor Blends Frozen Fruit Nuts & Ice for Smoothies & Juices - 11 Piece Kit Includes Cups To Go Lids Lip Rings & User Manual
NutriBullet£68.73160 rev
nutribullet Blender 600 Series 7 Piece Kit Black - Powerful 20 000 RPM Extractor - Blends Frozen Fruit Nuts & Ice - Tall Cup Short Cup Handled Ring & Lid - Personal Smoothie Maker
NutriBullet£44.5717,923 rev
nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move
NutriBullet£24.351,814 rev
nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move
NutriBullet£23.411,814 rev
nutribullet Ultra 1200W Personal Blender - Rapid Extractor Blade to Crush Ice & Frozen Fruit - 900ml Cup - Powerful Yet Quiet - Illuminated Interface with 2 Blending Options - Smoothie Maker - Grey
NutriBullet£83.39276 rev
Trending
90-day click momentum
Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK
Ninja£33.834.4★
nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move
NutriBullet£24.354.0★
Nutribullet Hot and Cold Blender Combo Charcoal Grey - Includes Powerful 1200W Base 3 Cups in Varying Sizes 2 Flip Top Lids for On The Go & 1.8L Blender Pitcher - Jug Blender for Smoothies & Juices
NutriBullet£69.354.6★
nutribullet Ultra 1200W Personal Blender - Rapid Extractor Blade to Crush Ice & Frozen Fruit - 900ml Cup - Powerful Yet Quiet - Illuminated Interface with 2 Blending Options - Smoothie Maker - Grey
NutriBullet£83.394.5★
nutribullet Blender 900 Series - Powerful 24 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - Includes an Oversized Cup a Tall Cup a Handled Ring & 2 Lids - For Smoothies & Juices
NutriBullet£60.954.6★
What buyers say about nutribullet
What buyers praise and complain about, mined from review topics.What buyers love
“Blends very well”
“Excellent Quality”
“easy to operate”
“Good for price”
“Easy to clean and blends well”
“and does exactly what it says it will”
“The nutribulit works fine”
“Very powerful machine”
“Small and compact blender”
“Really good size”
What buyers complain about
“Broken after two months”
“Stopped charging”
“It's blend or nothing”
“Blender not very good not working”
“its not worth full price IMO”
“Poor battery life”
“Too Small”
“Very disappointing performance and reliability”
“Leaking”
“And things do get stuck pretty easily”
Top return reasons
Common questions
- Is nutribullet profitable to sell on Amazon United Kingdom?
- The niche generates £2.2M/yr across 13 tracked products. 90-day search growth is -6.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the nutribullet niche?
- 2 brands and 291 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nutribullet?
- Top complaints mined from reviews: Durability, Charging, Mixing/Blending. The return rate is 2.4%.
- What does it cost to enter the nutribullet niche?
- Listings span £21.58–£83.39; the average listing price is £45.77 (sweet spot $15–$100). The average incumbent carries 7,092 reviews — the moat a new listing must climb.