Nutribullet
brand-locked demand (top 5 brands take 100% of clicks) — Nutribullet doesn't clear our bar today.
Flapen Score
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Is Nutribullet profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nutribullet is a £2.2M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Nutribullet: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.8% over the last 90 days and 4.2% of searches end in a purchase.
£2.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Nutribullet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
nutribullet Blender 600 Series in Graphite - Powerful 20 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - 7 Piece Kit Includes Tall Cup Short Cup Ideal for Smoothies
- Price
- £43.46
- Rating
- 4.7/5
- Reviews
- 17,923
- Age
- 13y ago
nutribullet Blender 900 Series - Powerful 24 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - Includes an Oversized Cup a Tall Cup a Handled Ring & 2 Lids - For Smoothies & Juices
- Price
- £60.95
- Rating
- 4.6/5
- Reviews
- 7,108
- Age
- 10y ago
nutribullet magic bullet Starter Kit - All-in-one Food Processor & Blender - 10 000 RPM Speed - 4 Piece Kit with High Torque Power Base Tall Cup & Flip Top Lid & Cross Blade - For Meal Prep
- Price
- £21.58
- Rating
- 4.3/5
- Reviews
- 3,508
- Age
- 5y ago
nutribullet 600 Series Starter Kit in Graphite with 700ml Cup - High Speed Nutrient Extractor & Powerful Blender - 600W - Blends Nuts Ice & Frozen Fruit - Delicious & Nutritious Smoothies
- Price
- £42.67
- Rating
- 4.7/5
- Reviews
- 5,701
- Age
- 9y ago
nutribullet Blender 600 Series 7 Piece Kit Black - Powerful 20 000 RPM Extractor - Blends Frozen Fruit Nuts & Ice - Tall Cup Short Cup Handled Ring & Lid - Personal Smoothie Maker
- Price
- £44.57
- Rating
- 4.7/5
- Reviews
- 17,923
- Age
- 2y ago
Trending
90-day click momentum
Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK
- Price
- £33.83
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago
nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move
- Price
- £24.35
- Rating
- 4.0/5
- Reviews
- 1,814
- Age
- 2y ago
Nutribullet Hot and Cold Blender Combo Charcoal Grey - Includes Powerful 1200W Base 3 Cups in Varying Sizes 2 Flip Top Lids for On The Go & 1.8L Blender Pitcher - Jug Blender for Smoothies & Juices
- Price
- £69.35
- Rating
- 4.6/5
- Reviews
- 359
- Age
- 2y ago
nutribullet Ultra 1200W Personal Blender - Rapid Extractor Blade to Crush Ice & Frozen Fruit - 900ml Cup - Powerful Yet Quiet - Illuminated Interface with 2 Blending Options - Smoothie Maker - Grey
- Price
- £83.39
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 2y ago
nutribullet Blender 900 Series - Powerful 24 000 RPM Extractor Blends Frozen Fruit Nuts & Ice - Includes an Oversized Cup a Tall Cup a Handled Ring & 2 Lids - For Smoothies & Juices
- Price
- £60.95
- Rating
- 4.6/5
- Reviews
- 7,108
- Age
- 10y ago
Newest
by launch date
nutribullet Blender 900 Series in Matte Sand - Powerful 25 000 RPM Extractor Blends Frozen Fruit Nuts & Ice for Smoothies & Juices - 11 Piece Kit Includes Cups To Go Lids Lip Rings & User Manual
- Price
- £68.73
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago
nutribullet Blender 600 Series 7 Piece Kit Black - Powerful 20 000 RPM Extractor - Blends Frozen Fruit Nuts & Ice - Tall Cup Short Cup Handled Ring & Lid - Personal Smoothie Maker
- Price
- £44.57
- Rating
- 4.7/5
- Reviews
- 17,923
- Age
- 2y ago
nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move
- Price
- £24.35
- Rating
- 4.0/5
- Reviews
- 1,814
- Age
- 2y ago
nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move
- Price
- £23.41
- Rating
- 4.0/5
- Reviews
- 1,814
- Age
- 2y ago
nutribullet Ultra 1200W Personal Blender - Rapid Extractor Blade to Crush Ice & Frozen Fruit - 900ml Cup - Powerful Yet Quiet - Illuminated Interface with 2 Blending Options - Smoothie Maker - Grey
- Price
- £83.39
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 flat
Sellers
291
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- NutriBullet98%
- Ninja2%
Nutribullet demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Nutribullet search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nutribullet789K/yr
- nutribullet blender200K/yr
- nutri bullet58K/yr
- nutri bullet blender46K/yr
- nutra bullet blender31K/yr
- blender nutribullet21K/yr
- nutri blender8K/yr
- nutra bullet5K/yr
- nutrabullet3K/yr
- amazon nutribullet3K/yr
What reviews say buyers love and hate about Nutribullet
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Blends very well”
“Excellent Quality”
“easy to operate”
“Good for price”
“Easy to clean and blends well”
What buyers complain about
69% of reviews“Broken after two months”
“Stopped charging”
“It's blend or nothing”
“Blender not very good not working”
“its not worth full price IMO”
Nutribullet return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
37%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nutribullet questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
