Skip to content

Nutribullet

Fail

The top 5 brands take 100% of clicks, so Nutribullet is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£2.2M/yr1.2M searches / yr
90-day growth
-6.8%search demand this quarter
Competition
73%top-5 click share · 2 brands · 291 sellers

Flapen Score

Nutribullet against its category

The dotted line is the Home & Garden average. Past it, Nutribullet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutribullet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nutribullet 1.2M times last year and spent an estimated £2.2M. All 2 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
4.2%
Market size, estimated
£2.2Ma year
Peak month
November1.7× the quietest month
Top search term
nutribullet789K searches a year

02 · Price

A sale here is worth £45.77.

Listings sell for £45.77 on average, from £21.58 to £83.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £45.77 that is £114K to £137K a year per listing.

Average price
£45.77inside the $15 to $100 sweet spot
Price range
£21.58–£83.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£114K–£137K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Small Kitchen Appliances. It carries 7,092 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Small Kitchen Appliances
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,092per listing
Listings tracked
13

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Nutribullet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£223K£446K£669K£892K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

291

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • NutriBullet98%
  • Ninja2%

Demand

Nutribullet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Nutribullet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutribullet789K/yr
  • nutribullet blender200K/yr
  • nutri bullet58K/yr
  • nutri bullet blender46K/yr
  • nutra bullet blender31K/yr
  • blender nutribullet21K/yr
  • nutri blender8K/yr
  • nutra bullet5K/yr
  • nutrabullet3K/yr
  • amazon nutribullet3K/yr

Reviews and returns

What reviews say buyers love and hate about Nutribullet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.08

Broken after two months

Broken

broke only after couple uses

Charging10%−0.05

Stopped charging

Does not hold charge

charging issue

Mixing/Blending8%+0.59

It's blend or nothing

it has problems trying to blend it

poor blending capability

Functionality-Overall6%−0.03

Blender not very good not working

Doesn't work

Clunky pulse function, many things get stuck

Value For Money6%+0.67

its not worth full price IMO

yes it was a bit more expensive

Price issue

Love

Mixing/Blending17%+0.59

Blends very well

Great blender

Powerful little blender

Quality-Overall14%+0.94

Excellent Quality

It is well made, a good price and works well

Great quality machine

Ease Of Use13%+1.01

easy to operate

Ease of use

Really handy

Value For Money11%+0.67

Good for price

Excellent value for money

Good value for money

Ease Of Cleaning8%+0.49

Easy to clean and blends well

It's so easy to use and wash

Easy to clean

Return

2.4% Return rate 37% Fixable by listing

Size-Overall25%▆▆█▇▆▆

Too Small

The cable is insanely short

too big for me

Functionality-Overall18%▇▇▆▇█▇

Blender not very good not working

Doesn't work

Clunky pulse function, many things get stuck

Mixing/Blending6%▆█▆▇▆▆

It's blend or nothing

it has problems trying to blend it

poor blending capability

Durability6%█▆▅▃▆▆

Broken after two months

Broken

broke only after couple uses

Charging6%▆▅▅▄▅█

Stopped charging

Does not hold charge

charging issue

FAQ

Common Nutribullet questions

Answered from the same tracked data.