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nuhr oud cones

Skip it

Soft demand (-58.8% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 0Conversion 70Competition 26Returns 97Price range 46Avg price 39Brand share 0Review moat 59Quality gap 86

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,121

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£3.44–£24.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.63

avg listing price — sweet spot $15–$100

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£74K

£74K/yr · 110K searches

Growth

Bad-58.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, nuhr oud cones is a £74K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

nuhr oud cones market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£43K–£53K
units × avg price
Conversion rate
6.3%
Avg BSR
#104
Page quality
0%
Prime
93%
Sponsored
87%
Out of stock
8.3%
Avg brand age
44 months
Avg seller age
183 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • NUHR74%
  • Fumino14%
  • raajsee6%
  • ZHEZHE5%
  • Nabeel2%

Demand

Weekly Amazon search volume, last 28 weeks — -58.8% search growth over the last 90 days.
4K3KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26

Top nuhr oud cones search terms

  • nuhr oud cones33K/yr
  • oud cones33K/yr
  • nuhr14K/yr
  • oud incense cones14K/yr
  • nuhr home13K/yr
  • nuhr home oud cones4K/yr
All search terms

Top nuhr oud cones products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£7K20%£15K30%£22K40%£30K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about nuhr oud cones

What buyers praise and complain about, mined from review topics.

What buyers love

Smell65%

“The scent is absolutely beautiful”

Quality-Overall13%

“Good selection”

Value For Money9%

“Great deal”

Durability2%

“They are big cones so last quite well”

Gifting Purpose2%

“Beautiful present”

Strength2%

“Sublime, subtle and yet strong”

Size-Overall1%

“Decent size pot”

Efficiency1%

“they do a great job”

Advertised Vs Actual Product1%

“Item as Described”

What buyers complain about

Smell65%

“Just smells like burning”

Value For Money7%

“It is a bit more expensive compared to other options”

Quality-Overall4%

“Not great at all”

Flammable4%

“Even though it burns quite quickly”

Functionality-Overall3%

“simply dont work”

Breathability3%

“we both were experiencing struggle with breathing”

Ease Of Use2%

“Couldnt use them”

Advertised Vs Actual Product2%

“nothing like advertised”

Durability2%

“These cones also dont last as long as some of the others I own”

Weight Heavy1%

“felt as if our lungs were heavy we had to open all windows to get air”

Top return reasons

Smell66%
Quality-Overall5%
Advertised Vs Actual Product4%
Size-Overall4%
Functionality-Overall4%
Strength3%
Defective Material/Parts2%
Flammable2%
Wood Quality1%
Gifting Purpose1%

Common questions

Is nuhr oud cones profitable to sell on Amazon United Kingdom?
The niche generates £74K/yr across 15 tracked products. 90-day search growth is -58.8%. Flapen's verdict: Skip it (39/100).
How competitive is the nuhr oud cones niche?
5 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nuhr oud cones?
Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.6%.
What does it cost to enter the nuhr oud cones niche?
Listings span £3.44–£24.99; the average listing price is £10.63 (sweet spot $15–$100). The average incumbent carries 1,121 reviews — the moat a new listing must climb.