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Nuhr Oud Cones

Fail

Demand is soft, at -58.8% this quarter, so Nuhr Oud Cones is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£74K/yr110K searches / yr
90-day growth
-58.8%search demand this quarter
Competition
70%top-5 click share · 5 brands · 19 sellers

Flapen Score

Nuhr Oud Cones against its category

The dotted line is the Home & Garden average. Past it, Nuhr Oud Cones is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nuhr Oud Cones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nuhr Oud Cones 110K times last year and spent an estimated £74K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-58.8%
Conversion, latest week
6.3%
Market size, estimated
£74Ka year
Top search term
nuhr oud cones33K searches a year

02 · Price

A sale here is worth £10.63.

Listings sell for £10.63 on average, from £3.44 to £24.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.63 that is £1K to £3K a year per listing.

Average price
£10.63under the $15 to $100 sweet spot
Price range
£3.44–£24.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #104 within Home Fragrance. It carries 1,121 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
8.3%
Average rank
#104in Home Fragrance
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,121per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Nuhr Oud Cones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • NUHR74%
  • Fumino14%
  • raajsee6%
  • ZHEZHE5%
  • Nabeel2%

Demand

Nuhr Oud Cones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.0× · 7 of 12 months tracked

Search terms

Top Nuhr Oud Cones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nuhr oud cones33K/yr
  • oud cones33K/yr
  • nuhr14K/yr
  • oud incense cones14K/yr
  • nuhr home13K/yr
  • nuhr home oud cones4K/yr

Reviews and returns

What reviews say buyers love and hate about Nuhr Oud Cones

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell65%−0.31

Just smells like burning

Smells of just burning

Not good smell

Value For Money7%+0.28

It is a bit more expensive compared to other options

Not worth for that much money

Total waste of money

Quality-Overall4%+3.11

Not great at all

These are extremely over rated

Nice quality not worth the money for the amount in the box

Flammable4%−0.01

Even though it burns quite quickly

most only burnt down to halve way then went out

Guests have commented it smells like somethings on fire/has burnt

Functionality-Overall3%−0.13

simply dont work

They do not work x I have opened 3 pk

Love

Smell65%−0.31

The scent is absolutely beautiful

Amazing smell

Great smell lasts a long time

Quality-Overall13%+3.11

Good selection

A good variety

Good quality

Value For Money9%+0.28

Great deal

Good value for money

Value for Money

Durability2%−0.07

They are big cones so last quite well

Last longer than cheaper versions

They do last long

Gifting Purpose2%+0.76

Beautiful present

Perfect gift

I gave it has a birthday present

Return

0.6% Return rate 9% Fixable by listing

Smell66%█▆▇▆▆▅

Just smells like burning

Smells of just burning

Not good smell

Quality-Overall5%▁▅▅█▁▅

Not great at all

These are extremely over rated

Nice quality not worth the money for the amount in the box

Advertised Vs Actual Product4%▁▅▃▇█▅

nothing like advertised

Nothing like advertised

Size-Overall4%▁▃▅▁▅█
Functionality-Overall4%█▁▂▁▄█

simply dont work

They do not work x I have opened 3 pk

FAQ

Common Nuhr Oud Cones questions

Answered from the same tracked data.