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Nuhr Oud Cones

Fail

Demand is soft, at -58.8% this quarter, so Nuhr Oud Cones is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£74K/yr110K searches / yr
90-day growth
-58.8%search demand this quarter
Competition
70%top-5 click share · 5 brands · 19 sellers

Flapen Score

Nuhr Oud Cones against its category

The dotted line is the Home & Garden average. Past it, Nuhr Oud Cones is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nuhr Oud Cones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nuhr Oud Cones 110K times last year and spent an estimated £74K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-58.8%
Conversion, latest week
6.3%
Market size, estimated
£74Ka year
Top search term
nuhr oud cones33K searches a year

02 · Price

A sale here is worth £10.63.

Listings sell for £10.63 on average, from £3.44 to £24.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.63 that is £1K to £3K a year per listing.

Average price
£10.63under the $15 to $100 sweet spot
Price range
£3.44–£24.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #104 within Home Fragrance. It carries 1,121 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
8.3%
Average rank
#104in Home Fragrance
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,121per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Nuhr Oud Cones products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

19

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • NUHR74%
  • Fumino14%
  • raajsee6%
  • ZHEZHE5%
  • Nabeel2%

Demand

Nuhr Oud Cones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.0× · 7 of 12 months tracked

Search terms

Top Nuhr Oud Cones search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nuhr oud cones33K/yr
  • oud cones33K/yr
  • nuhr14K/yr
  • oud incense cones14K/yr
  • nuhr home13K/yr
  • nuhr home oud cones4K/yr

Reviews and returns

What reviews say buyers love and hate about Nuhr Oud Cones

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Smell”
65%of negative reviews mention “Smell”
0.6%of orders come back
“Just smells like burning”
A buyer, on “Smell”65% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nuhr Oud Cones questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data