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Novara Knife Sharpener

Fail

Shoppers spend only $22K a year here, so Novara Knife Sharpener is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£22K/yr21K searches / yr
90-day growth
+18.7%search demand this quarter
Competition
87%top-5 click share · 6 brands · 12 sellers

Flapen Score

Novara Knife Sharpener against its category

The dotted line is the Home & Garden average. Past it, Novara Knife Sharpener is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Novara Knife Sharpener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Novara Knife Sharpener 21K times last year and spent an estimated £22K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+18.7%
Conversion, latest week
2.0%
Market size, estimated
£22Ka year
Peak month
January2.9× the quietest month
Top search term
novara knife sharpener14K searches a year

02 · Price

A sale here is worth £49.40.

Listings sell for £49.40 on average, from £20.66 to £115.48. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £49.40 that is £0 to £5K a year per listing.

Average price
£49.40inside the $15 to $100 sweet spot
Price range
£20.66–£115.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #25 within Knife Sharpeners. It carries 1,091 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
18.7%
Average rank
#25in Knife Sharpeners
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,091per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Novara Knife Sharpener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Pietuley55%
  • OKNIV20%
  • RBan198610%
  • HORL7%
  • LavaRose5%
  • Rolling Sharpeners3%
  • Open — no brand owns it (0%)

Demand

Novara Knife Sharpener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Novara Knife Sharpener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • novara knife sharpener14K/yr
  • hatori diamond rolling knife sharpener6K/yr
  • hatori knife sharpener856/yr
  • hatori rolling knife sharpener1K/yr
  • novara diamond rolling knife sharpener set100/yr

Reviews and returns

What reviews say buyers love and hate about Novara Knife Sharpener

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness22%−0.08

It struggles to get a proper sharp edge

not the sharpness that you expect after you have just did it

Didnt sharpen at all

Quality-Overall9%−0.05

This is a cheap product

Not the quality product i was expecting

Poor quality and not fit for purpose

Durability9%−0.10

Broke after 4 uses

Function and Longevity is poor

I very doubt that the discs going to last long

Ease Of Use8%+2.15

Pain to use it

takes a bit of getting used to

Takes a bit of using to get to used to how to use the sharpener

Functionality-Overall7%−0.08

cannot get the claimed results

Doesn't work

Barely effective

Love

Sharpness30%−0.08

Such a great knife

Sharp knives

Excellent piece of kit puts a razor edge sharpness on my knives

Ease Of Use17%+2.15

Its easy to handle

Easy to store ease of usage my child can do it

Easy to use

Quality-Overall14%−0.05

Amazing quality

Excellent build quality

The build quality excellent

Value For Money7%+0.16

Excellent value

worth it

Good value for money

Advertised Vs Actual Product4%+0.21

As described

Works better than i expected

Does the job just fine

Return

1.5% Return rate 7% Fixable by listing

Sharpness40%▇▄▆▃▆█

It struggles to get a proper sharp edge

not the sharpness that you expect after you have just did it

Didnt sharpen at all

Functionality-Overall21%▅█▅▇▆▃

cannot get the claimed results

Doesn't work

Barely effective

Quality-Overall9%▃▄██▅▁

This is a cheap product

Not the quality product i was expecting

Poor quality and not fit for purpose

Advertised Vs Actual Product7%▃▃▃▄▃█

be warned there are similar advertising a fake look a like make sure it has the HORL STAMPED ON THE ROLLER BODY thus is one of those times where you get what you pay for

cannot get the claimed results

i think i got sucked in by the marketing

Durability4%▂▁▃█▃▁

Broke after 4 uses

Function and Longevity is poor

I very doubt that the discs going to last long

FAQ

Common Novara Knife Sharpener questions

Answered from the same tracked data.