Novara Knife Sharpener
FailShoppers spend only $22K a year here, so Novara Knife Sharpener is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £22K/yr21K searches / yr
- 90-day growth
- +18.7%search demand this quarter
- Competition
- 87%top-5 click share · 6 brands · 12 sellers
Flapen Score
Novara Knife Sharpener against its category
The dotted line is the Home & Garden average. Past it, Novara Knife Sharpener is stronger. Inside it, weaker.
Market
The Novara Knife Sharpener market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Novara Knife Sharpener 21K times last year and spent an estimated £22K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +18.7%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £22Ka year
- Peak month
- January2.9× the quietest month
- Top search term
- novara knife sharpener14K searches a year
02 · Price
A sale here is worth £49.40.
Listings sell for £49.40 on average, from £20.66 to £115.48. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £49.40 that is £0 to £5K a year per listing.
- Average price
- £49.40inside the $15 to $100 sweet spot
- Price range
- £20.66–£115.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #25 within Knife Sharpeners. It carries 1,091 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 18.7%
- Average rank
- #25in Knife Sharpeners
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,091per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Novara Knife Sharpener products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rolling Knife Sharpener for Kitchen Knives - Rolling Knife Sharpening - Knife Sharpener Tool Kit Offers Sharpening Stone - Birthday Gift for Women Men - Sharpening Steels- Fathers Day Present
- Price
- £25.18
- Rating
- 4.3/5
- Reviews
- 1,296
- Age
- 2y ago

Pro Edition Okniv Rolling Knife Sharpener UK Durable Knife Sharpening System for All Blade Types Diamond & Ceramic Honing Discs Easy to Use at Home or Professionally
- Price
- £45.98
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 2y ago

RBan1986 Rolling Knife Sharpener for Kitchen KnivesStrong Magnetic Base Angle with 15 to 20 TypeDurable Diamond Whetstone Fast Sharpening for Knives & Fine Polishing for All Blades Wood
- Price
- £35.58
- Rating
- 3.8/5
- Reviews
- 50
- Age
- 6mo ago

LavaRose Artisan Rolling Knife Sharpener for Kitchen Knives Premium Walnut Magnetic Angle Guide 15/20 Diamond Sharpening & Honing Discs Leather Strop Included
- Price
- £31.36
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 2y ago

HORL 2 Walnut Rolling Knife Sharpener - Kitchen Sharpener for Razor Sharp Edges Made in Germany - Easy Knife Sharpening Kit Roller with Magnetic Holder with 15 & 20 Degrees
- Price
- £111.47
- Rating
- 4.6/5
- Reviews
- 3,521
- Age
- 4y ago
Trending
90-day click momentum
RBan1986 Rolling Knife Sharpener for Kitchen KnivesStrong Magnetic Base Angle with 15 to 20 TypeDurable Diamond Whetstone Fast Sharpening for Knives & Fine Polishing for All Blades Wood
- Price
- £35.58
- Rating
- 3.8/5
- Reviews
- 50
- Age
- 6mo ago

LavaRose Artisan Rolling Knife Sharpener for Kitchen Knives Premium Walnut Magnetic Angle Guide 15/20 Diamond Sharpening & Honing Discs Leather Strop Included
- Price
- £31.36
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 2y ago

HORL 2 Walnut Rolling Knife Sharpener - Kitchen Sharpener for Razor Sharp Edges Made in Germany - Easy Knife Sharpening Kit Roller with Magnetic Holder with 15 & 20 Degrees
- Price
- £111.47
- Rating
- 4.6/5
- Reviews
- 3,521
- Age
- 4y ago

Pietuley Upgraded Rolling Knife Sharpener for Kitchen Knives Kitchen Knife Sharpener UK Sharpening Stone Whetstone for Sharpening Knives Kit Tool Kitchen Gadgets Accessories for Men Birthday Gift
- Price
- £27.41
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 2y ago

HORL 2 Oak Rolling Knife Sharpener - Kitchen Knife Sharpener for Razor Sharp Edges Made in Germany - Easy Knife Sharpening Kit - Roller with Magnetic Holder with 15 & 20 Degrees
- Price
- £115.48
- Rating
- 4.6/5
- Reviews
- 3,521
- Age
- 5y ago
Newest
by launch date
RBan1986 Rolling Knife Sharpener for Kitchen KnivesStrong Magnetic Base Angle with 15 to 20 TypeDurable Diamond Whetstone Fast Sharpening for Knives & Fine Polishing for All Blades Wood
- Price
- £35.58
- Rating
- 3.8/5
- Reviews
- 50
- Age
- 6mo ago

Pietuley Upgraded Rolling Knife Sharpener for Kitchen Knives Rolling Knife Sharpening Kitchen Knife Sharpener Tool Kit Offers 15/20 Degree Sharpening Stone Whetstone for Sharpening Knives(Silver)
- Price
- £31.46
- Rating
- 4.2/5
- Reviews
- 696
- Age
- 2y ago

Pietuley Upgraded Rolling Knife Sharpener for Kitchen Knives Kitchen Knife Sharpener UK Sharpening Stone Whetstone for Sharpening Knives Kit Tool Kitchen Gadgets Accessories for Men Birthday Gift
- Price
- £27.41
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 2y ago

Pro Edition Okniv Rolling Knife Sharpener UK Durable Knife Sharpening System for All Blade Types Diamond & Ceramic Honing Discs Easy to Use at Home or Professionally
- Price
- £45.98
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 2y ago

Fettle & Hughes Rolling Knife Sharpener UK- Knife Sharpen Upgrades - Roller Knife Sharpening Kit with 15 & 20 Magnetic Angle Knife Sharpening Tool - Birthday Gift or Women Men
- Price
- £20.66
- Rating
- 4.0/5
- Reviews
- 216
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
12
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Pietuley55%
- OKNIV20%
- RBan198610%
- HORL7%
- LavaRose5%
- Rolling Sharpeners3%
- Open — no brand owns it (0%)
Demand
Novara Knife Sharpener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Novara Knife Sharpener search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- novara knife sharpener14K/yr
- hatori diamond rolling knife sharpener6K/yr
- hatori knife sharpener856/yr
- hatori rolling knife sharpener1K/yr
- novara diamond rolling knife sharpener set100/yr
Reviews and returns
What reviews say buyers love and hate about Novara Knife Sharpener
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It struggles to get a proper sharp edge
not the sharpness that you expect after you have just did it
Didnt sharpen at all
This is a cheap product
Not the quality product i was expecting
Poor quality and not fit for purpose
Broke after 4 uses
Function and Longevity is poor
I very doubt that the discs going to last long
Pain to use it
takes a bit of getting used to
Takes a bit of using to get to used to how to use the sharpener
cannot get the claimed results
Doesn't work
Barely effective
Love
Such a great knife
Sharp knives
Excellent piece of kit puts a razor edge sharpness on my knives
Its easy to handle
Easy to store ease of usage my child can do it
Easy to use
Amazing quality
Excellent build quality
The build quality excellent
Excellent value
worth it
Good value for money
As described
Works better than i expected
Does the job just fine
Return
1.5% Return rate 7% Fixable by listing
It struggles to get a proper sharp edge
not the sharpness that you expect after you have just did it
Didnt sharpen at all
cannot get the claimed results
Doesn't work
Barely effective
This is a cheap product
Not the quality product i was expecting
Poor quality and not fit for purpose
be warned there are similar advertising a fake look a like make sure it has the HORL STAMPED ON THE ROLLER BODY thus is one of those times where you get what you pay for
cannot get the claimed results
i think i got sucked in by the marketing
Broke after 4 uses
Function and Longevity is poor
I very doubt that the discs going to last long
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Novara Knife Sharpener questions
Answered from the same tracked data.









