Non Toxic Cookware
FailBuyers convert on only 0.4% of searches, so Non Toxic Cookware is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £33K/yr122K searches / yr
- 90-day growth
- -38.1%search demand this quarter
- Competition
- 37%top-5 click share · 17 brands · 60 sellers
Flapen Score
Non Toxic Cookware against its category
The dotted line is the Home & Garden average. Past it, Non Toxic Cookware is stronger. Inside it, weaker.
Market
The Non Toxic Cookware market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Non Toxic Cookware 122K times last year and spent an estimated £33K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -38.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £33Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- ceramic cookware set31K searches a year
02 · Price
A sale here is worth £62.20.
Listings sell for £62.20 on average, from £16.79 to £233.63. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £62.20 that is £0 to £6K a year per listing.
- Average price
- £62.20inside the $15 to $100 sweet spot
- Price range
- £16.79–£233.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #3,325 within Cookware. It carries 1,457 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #3,325in Cookware
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,457per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 6 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Non Toxic Cookware products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SENSARTE 17 Piece Ceramic Pots and Pans Set Nonstick Detachable Handle Cookware Induction Kitchen Cookware Set with Removable Handle Oven Safe (Almond Beige)
- Price
- £75.62
- Rating
- 4.4/5
- Reviews
- 707
- Age
- 11mo ago

GiPP Pots and Pans Set Non Stick - 14 Piece White Ceramic Kitchen Cookware Sets Nonstick Induction Cookware Non-Toxic Cooking Pan Set with Silicone Spatula&Spoon PFOS and PFOA Free (White 14PCS)
- Price
- £48.37
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 1y ago

M MELENTA Pots and Pans Set Non Stick Induction Hob Pan Set Saucepan Set
- Price
- £53.56
- Rating
- 4.4/5
- Reviews
- 465
- Age
- 2y ago

Ninja Extended Life 5-Piece Ceramic Cookware Set CW95000EUUKDB
- Price
- £116.68
- Rating
- 3.9/5
- Reviews
- 307
- Age
- 2y ago

Ceramic Cookware Set with Removable Handle 14-Piece Pan Set with Non Stick Coating Induction Pots and Pans with Lids 24/28cm Frying Pan Suitable for All Hob Types Oven-Safe
- Price
- £39.26
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 7mo ago
Trending
90-day click momentum
ASNEWS 17 Pcs Ceramic Pots and Pans Set Non Stick Detachable Handle Cookware Sets Induction Kitchen Essentials for Home & RV Non-Toxic PFAS & PFOA Free Space Saving Stackable Cooking Set
- Price
- £61.30
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 6mo ago

Kitchen Academy Granite Non-Stick Cookware Set 12-Piece Induction Compatible Green Pots and Pans Set with Frying Pan & Saucepan PFOA Free
- Price
- £76.16
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 9mo ago

Amazon Basics Ceramic Nonstick Cookware 3-Piece Set of Pans All Cooktop Friendly Dishwasher Safe Ivory
- Price
- £32.07
- Rating
- 4.3/5
- Reviews
- 849
- Age
- 9mo ago

Ceramic Cookware Set with Removable Handle 14-Piece Pan Set with Non Stick Coating Induction Pots and Pans with Lids 24/28cm Frying Pan Suitable for All Hob Types Oven-Safe
- Price
- £39.26
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 7mo ago

SENSARTE 17 Piece Ceramic Pots and Pans Set Nonstick Detachable Handle Cookware Induction Kitchen Cookware Set with Removable Handle Oven Safe (Almond Beige)
- Price
- £75.62
- Rating
- 4.4/5
- Reviews
- 707
- Age
- 11mo ago
Newest
by launch date
ASNEWS 17 Pcs Ceramic Pots and Pans Set Non Stick Detachable Handle Cookware Sets Induction Kitchen Essentials for Home & RV Non-Toxic PFAS & PFOA Free Space Saving Stackable Cooking Set
- Price
- £61.30
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 6mo ago

Ceramic Cookware Set with Removable Handle 14-Piece Pan Set with Non Stick Coating Induction Pots and Pans with Lids 24/28cm Frying Pan Suitable for All Hob Types Oven-Safe
- Price
- £39.26
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 7mo ago

Amazon Basics Ceramic Nonstick Cookware 3-Piece Set of Pans All Cooktop Friendly Dishwasher Safe Ivory
- Price
- £32.07
- Rating
- 4.3/5
- Reviews
- 849
- Age
- 9mo ago

Amazon Basics Ceramic Nonstick Cookware 8-Piece Set of Pots and Pans Dishwasher and Oven-Safe All Cooktop Friendly Linen Gray
- Price
- £58.17
- Rating
- 4.3/5
- Reviews
- 849
- Age
- 9mo ago

Kitchen Academy Granite Non-Stick Cookware Set 12-Piece Induction Compatible Green Pots and Pans Set with Frying Pan & Saucepan PFOA Free
- Price
- £76.16
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
60
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
37%
Top 20: 79%
Open market
32%
- GiPP18%
- SENSARTE14%
- Redchef14%
- M MELENTA8%
- Kitchen Academy8%
- Amazon Basics6%
Demand
Non Toxic Cookware search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Non Toxic Cookware search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ceramic cookware set31K/yr
- non toxic cookware29K/yr
- ceramic pans18K/yr
- ceramic cookware12K/yr
- ceramic pan set non toxic8K/yr
- non toxic pans for cooking4K/yr
- tower pans7K/yr
- granite cookware4K/yr
- granite cookware set8K/yr
Reviews and returns
What reviews say buyers love and hate about Non Toxic Cookware
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sticking
Not none stick at all
everything sticks
Cheap quality
this doesnt instil a feeling of quality
Bad quality
After a month of use
Does not last
NOT DURABLE
Handles continually fall off
WRONG HANDLE
One of the handles broke I contacted the retailer
Not fit for purpose
The pans were much smaller than i expected
Small
Love
Best quality
Nice good quality set
The build quality is excellent
Good for the money
Great buy
Excellent value for money
The pans are nice and clean easily
cleans up quickly
Easy clean
Wonderful to cook with
everything cooks evenly
Cooking was straightforward
The non stick is excellent
The coating is very well done
The non-stick coating works great
Return
1.7% Return rate 56% Fixable by listing
Not fit for purpose
The pans were much smaller than i expected
Small
Cheap quality
this doesnt instil a feeling of quality
Bad quality
it failed to work on my induction hob
Not compatible with induction
Lid ISNT compatable with all 3 pans...Only the smaller 2
Lost their colour within weeks of purchase
Green isn't as shown
I don't love the colour
Sticking
Not none stick at all
everything sticks
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Non Toxic Cookware questions
Answered from the same tracked data.









