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Non Toxic Air Fryer

Fail

Buyers convert on only 0.6% of searches, so Non Toxic Air Fryer is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£56K/yr103K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
57%top-5 click share · 14 brands · 116 sellers

Flapen Score

Non Toxic Air Fryer against its category

The dotted line is the Home & Garden average. Past it, Non Toxic Air Fryer is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Non Toxic Air Fryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Non Toxic Air Fryer 103K times last year and spent an estimated £56K. The top 5 brands take 82% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
0.6%
Market size, estimated
£56Ka year
Top search term
non toxic air fryer33K searches a year

02 · Price

A sale here is worth £90.50.

Listings sell for £90.50 on average, from £32.65 to £240.21. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £90.50 that is £0 to £9K a year per listing.

Average price
£90.50inside the $15 to $100 sweet spot
Price range
£32.65–£240.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #53 within Small Kitchen Appliances. It carries 2,450 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
3.6%
Average rank
#53in Small Kitchen Appliances
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,450per listing
Listings tracked
28

04 · Newcomers

Amazon counts 9 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
9Amazon's first-year sales bar
Average brand age
33 months

Products

Top Non Toxic Air Fryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

116

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

15%

  • Cuisinart39%
  • Cosori16%
  • NutriChef12%
  • Ninja9%
  • Bosch5%
  • KEPLIN4%
  • Open — no brand owns it (8 brands, 15%)

Demand

Non Toxic Air Fryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Non Toxic Air Fryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • non toxic air fryer33K/yr
  • pfas free air fryer11K/yr
  • ceramic air fryer non toxic13K/yr
  • ceramic air fryer10K/yr
  • silver air fryer7K/yr
  • pfoa and ptfe free air fryer8K/yr
  • air fryer non toxic7K/yr
  • teflon free air fryer4K/yr
  • air grill5K/yr
  • air fryer and grill4K/yr

Reviews and returns

What reviews say buyers love and hate about Non Toxic Air Fryer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.13

Broken

it clearly does not last

Broke in 2 weeks

Size-Overall10%

It's small

size not great

Huge,

Quality-Overall5%+0.08

Poor quality-stopped working after little use

the build quality is totally different

Bad quality

Cooking Experience4%

Turns off whilst cooking

This takes forever to cook stuff

not so fast in cooking

Value For Money4%+0.55

only to find the price has been dropped again

cheaper direct from manufacturer

this is not worth what the price is

Love

Frying Quality21%+2.00

Good little fryer

best fryer I've ever had

A great fryer

Ease Of Use12%+0.97

controls are so easy

Easy to operate

Ease of Use

Value For Money11%+0.55

Excellent Value

great value for money

Fantastic price

Quality-Overall9%+0.08

Excellent Product

Build quality feels solid

build quality appears to be good

Cooking Experience8%

Cooks beautifully

Cooks great

Cooks quickly

Return

2.2% Return rate 55% Fixable by listing

Size-Overall38%▇███▇█

It's small

size not great

Huge,

Functionality-Overall14%▆██▆█▇

the power does not come on

Did not work

gizmos don't work

Heating6%▆▆▅█▇▇

The heat it take long time to be hot

Faulty/over heating

heats unevenly-beeps at everything

Weight Heavy4%█▄▅▇▅▆

Really heavy

though heavier than I expected

Heavier than expected

Touch/Button Controls3%▂▃▄█▆▅

FAQ

Common Non Toxic Air Fryer questions

Answered from the same tracked data.