Non Toxic Air Fryer
FailBuyers convert on only 0.6% of searches, so Non Toxic Air Fryer is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £56K/yr103K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 116 sellers
Flapen Score
Non Toxic Air Fryer against its category
The dotted line is the Home & Garden average. Past it, Non Toxic Air Fryer is stronger. Inside it, weaker.
Market
The Non Toxic Air Fryer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Non Toxic Air Fryer 103K times last year and spent an estimated £56K. The top 5 brands take 82% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £56Ka year
- Top search term
- non toxic air fryer33K searches a year
02 · Price
A sale here is worth £90.50.
Listings sell for £90.50 on average, from £32.65 to £240.21. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £90.50 that is £0 to £9K a year per listing.
- Average price
- £90.50inside the $15 to $100 sweet spot
- Price range
- £32.65–£240.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #53 within Small Kitchen Appliances. It carries 2,450 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 3.6%
- Average rank
- #53in Small Kitchen Appliances
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,450per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 9 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Non Toxic Air Fryer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cuisinart XXL10.4L Air Fryer with 2 x 5.2L Drawers |PFAS Free|Chemical-free cooking | Air Fry Roast Grill Bake Dehydrate Max Crisp Keep Warm | Dual Zones - cook 8+ portions|Dishwasher Safe
- Price
- £69.02
- Rating
- 4.4/5
- Reviews
- 871
- Age
- 1y ago

Cuisinart XL 7.6L Air Fryer | 7 Functions | PFAS-Free/Chemical-Free Cooking | 36% Slimmer and 33% more capacity | Large Capacity Fits 2.2kg Chicken + sides | Digital Touch Screen | Dishwasher Safe
- Price
- £48.80
- Rating
- 4.4/5
- Reviews
- 871
- Age
- 1y ago

Cosori Double Stack Air Fryer 8.6L Ceramic Coating Less 39% Space
- Price
- £118.60
- Rating
- 4.8/5
- Reviews
- 625
- Age
- 5mo ago

Nutrichef 5.5L Air Fryer with Transparent Glass Basket & Visible Cooking Window 8 in 1 Preset Cook Modes Precise Temperature Control & Timer Easy Clean Dishwasher Safe White
- Price
- £56.32
- Rating
- 4.4/5
- Reviews
- 1,109
- Age
- 1y ago

Bosch Series 6 Air Fryer XXL Double Stack 12L Capacity MAFD661B0G Black
- Price
- £142.14
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 4mo ago
Trending
90-day click momentum
Cuisinart 8.5L ClearView 8-in-1 Glass Window Air Fryer
- Price
- £107.97
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 3mo ago

Ninja CRISPi Portable Air Fryer 3.8L & 1.4L 4-in-1 White FN102UK
- Price
- £123.10
- Rating
- 4.6/5
- Reviews
- 1,707
- Age
- 5mo ago

Olsen & Smith 2200W 8L Smart Dual Zone Air Fryer with Glass Bowl
- Price
- £66.78
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 6mo ago

Bosch Series 6 Air Fryer XXL Double Stack 12L Capacity MAFD661B0G Black
- Price
- £142.14
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 4mo ago

Cosori Double Stack Air Fryer 8.6L Ceramic Coating Less 39% Space
- Price
- £118.60
- Rating
- 4.8/5
- Reviews
- 625
- Age
- 5mo ago
Newest
by launch date
Cuisinart 8.5L ClearView 8-in-1 Glass Window Air Fryer
- Price
- £107.97
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 3mo ago

AIRMSEN Portable Glass Air Fryer - 4.5L & 1.2L Dual Containers with Lid Non-Toxic 60-230 4 Preset Functions Detachable Air Frying Head Safe for Microwave Freezer & Dishwasher
- Price
- £66.67
- Rating
- 2.6/5
- Reviews
- 14
- Age
- 4mo ago

Bosch Series 6 Air Fryer XXL Double Stack 12L Capacity MAFD661B0G Black
- Price
- £142.14
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 4mo ago

Ninja CRISPi Portable Air Fryer 3.8L & 1.4L 4-in-1 White FN102UK
- Price
- £123.10
- Rating
- 4.6/5
- Reviews
- 1,707
- Age
- 5mo ago

Cosori Double Stack Air Fryer 8.6L Ceramic Coating Less 39% Space
- Price
- £118.60
- Rating
- 4.8/5
- Reviews
- 625
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
116
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
57%
Top 20: 91%
Open market
15%
- Cuisinart39%
- Cosori16%
- NutriChef12%
- Ninja9%
- Bosch5%
- KEPLIN4%
- Open — no brand owns it (8 brands, 15%)
Demand
Non Toxic Air Fryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked
Search terms
Top Non Toxic Air Fryer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- non toxic air fryer33K/yr
- pfas free air fryer11K/yr
- ceramic air fryer non toxic13K/yr
- ceramic air fryer10K/yr
- silver air fryer7K/yr
- pfoa and ptfe free air fryer8K/yr
- air fryer non toxic7K/yr
- teflon free air fryer4K/yr
- air grill5K/yr
- air fryer and grill4K/yr
Reviews and returns
What reviews say buyers love and hate about Non Toxic Air Fryer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken
it clearly does not last
Broke in 2 weeks
It's small
size not great
Huge,
Poor quality-stopped working after little use
the build quality is totally different
Bad quality
Turns off whilst cooking
This takes forever to cook stuff
not so fast in cooking
only to find the price has been dropped again
cheaper direct from manufacturer
this is not worth what the price is
Love
Good little fryer
best fryer I've ever had
A great fryer
controls are so easy
Easy to operate
Ease of Use
Excellent Value
great value for money
Fantastic price
Excellent Product
Build quality feels solid
build quality appears to be good
Cooks beautifully
Cooks great
Cooks quickly
Return
2.2% Return rate 55% Fixable by listing
It's small
size not great
Huge,
the power does not come on
Did not work
gizmos don't work
The heat it take long time to be hot
Faulty/over heating
heats unevenly-beeps at everything
Really heavy
though heavier than I expected
Heavier than expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Non Toxic Air Fryer questions
Answered from the same tracked data.









