non slip bath mats for inside bath
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($5.03–$15.83) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Market size
Good£758K£758K/yr · 1.2M searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,680.2avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Price range
Bad£5.03–£15.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, non slip bath mats for inside bath is a £758K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
non slip bath mats for inside bath market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £527K–£702K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 14.1%
- Avg brand age
- 38 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
37
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
20%
- HITSLAM29%
- Croydex14%
- ANSIO12%
- MOONLIGHT2001511%
- Homerella8%
- Oxford Homeware6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top non slip bath mats for inside bath search terms
- bath mat non slip anti mould383K/yr
- non slip bath mat269K/yr
- anti slip bath mat79K/yr
- non slip bath mats for inside bath69K/yr
- bath mat non slip74K/yr
- bath mats non slip60K/yr
- rubber bath mat30K/yr
- rubber bath mats non slip31K/yr
- bathtub mat28K/yr
- bathmats mats non slip anti mould24K/yr
Top non slip bath mats for inside bath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HITSLAM Non Slip Bath Mat for Tub 101 x 40cm Extra Long Shower Mat Anti Mould Machine Washable Bathroom Bathtub Mat with Suction Cups and Drain Holes Soft on Feet Clear
HITSLAM£8.004.6★8,160 rev
Croydex Rubagrip Bath Mat Non Slip Anti Mould for Inside Bath (74x34cm)
Croydex£5.034.4★5,631 rev
ANSIO Bath Mat Non Slip Anti Mould 100 x 40 cm Long PVC Shower Mat with Suction Cups & Drain Holes Machine Washable Bathtub Mat White
ANSIO£5.434.4★2,234 rev
MOONLIGHT20015 Shower Bath Mat Non Slip Anti Mould & Mildew with Strong Suction Cups Grip and Drain Holes Soft Rubber Shower Mats - PVC Bathroom Mat Machine Washable (70x38cm White)
MOONLIGHT20015£7.154.4★3,279 rev
Oxford Homeware Shower Bath Mat Non Slip Anti Mould - Clear 70x38 cm Shower Mat for Bathtub and Bathroom with Drain Holes and Strong Suction Cups Machine Washable Bath Mats
Oxford Homeware£6.794.4★646 rev
Newest
by launch date
HITSLAM Bath Mat Non Slip Anti Mould 70 x 38cm TPE Shower Mat for Bathtub & Shower Machine Washable with Large Drain Holes and Strong Suction Cups Fast Draining Blue
HITSLAM£5.71124 rev
Smiry Non Slip Bath Mat 100x40cm Extra Long Soft Bathtub Mat with 300 Strong Suction Cups & Drain Holes Machine Washable Skin-Safe Bathroom Shower Mat Clear
smiry£9.20112 rev
Oxford Homeware Shower Bath Mat Non Slip Anti Mould - Clear 70x38 cm Shower Mat for Bathtub and Bathroom with Drain Holes and Strong Suction Cups Machine Washable Bath Mats
Oxford Homeware£6.79646 rev
HITSLAM Oval Bath Mat Non Slip Anti Mould 68 x 38 CM Anti Slip Shower Mat for Bathroom Machine Washable Bubble Bathtub mat with Suction Cups and Drain Holes Soft on Feet Clear
HITSLAM£6.122,107 rev
Homerella Kids Bath Mat Non Slip 100x40cm Extra Long - Baby Shower Mat
Homerella£15.834,067 rev
Trending
90-day click momentumHITSLAM Bath Mat Non Slip Anti Mould 70 x 38cm TPE Shower Mat for Bathtub & Shower Machine Washable with Large Drain Holes and Strong Suction Cups Fast Draining Blue
HITSLAM£5.714.6★
Homerella Non Slip Bathtub Mat 88x39cm BPA Free - incl. Hanging Hooks
Homerella£15.314.5★
ANSIO Bath Mat Non Slip Anti Mould 100 x 40 cm Long PVC Shower Mat with Suction Cups & Drain Holes Machine Washable Bathtub Mat White
ANSIO£5.434.4★
Homerella Kids Bath Mat Non Slip 100x40cm Extra Long - Baby Shower Mat
Homerella£15.834.7★
Croydex Rubagrip Bath Mat Non Slip Anti Mould for Inside Bath (90x37cm)
Croydex£10.064.4★
What buyers say about non slip bath mats for inside bath
What buyers praise and complain about, mined from review topics.What buyers love
“Quality mat”
“Does not slip”
“Easy fit”
“Good Value”
“As advertised”
“very comfortable”
“Great suction”
“Lovely soft mat”
“sticks easily and well”
“Safe and secure”
What buyers complain about
“the grip might be a little slippery”
“That the suction is not great”
“a little small”
“it definitely needs more cleaning than I expected”
“Bit tricky to make it stick to the bathtub as you have to push each individual sticker down”
“Sadly it had a small split”
“Shame, as anti mould quality is pretty good”
“discoloured after a couple of days”
“not only that a brownish colour”
“Too expensive”
Top return reasons
Common questions
- Is non slip bath mats for inside bath profitable to sell on Amazon United Kingdom?
- The niche generates £758K/yr across 20 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the non slip bath mats for inside bath niche?
- 13 brands and 37 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in non slip bath mats for inside bath?
- Top complaints mined from reviews: Grip, Suction, Size-Overall. The return rate is 0.6%.
- When does demand for non slip bath mats for inside bath peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the non slip bath mats for inside bath niche?
- Listings span £5.03–£15.83; the average listing price is £8.78 (sweet spot $15–$100). The average incumbent carries 4,680 reviews — the moat a new listing must climb.