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Non Slip Bath Mats for Inside Bath

Non Slip Bath Mats for Inside Bath shows low returns (0.6%), but prices mostly outside the sweet spot ($5.03–$15.83) keeps it on the watch list.

Flapen Score

50
Worth a look

Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51

Market size 71Growth 29Conversion 76Competition 34Returns 97Price range 8Avg price 24Brand share 52Review moat 25Quality gap 45
This niche Category average · 5,777 niches

Is Non Slip Bath Mats for Inside Bath profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Non Slip Bath Mats for Inside Bath is a £758K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 50/100.

Non Slip Bath Mats for Inside Bath: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.0% over the last 90 days and 7.2% of searches end in a purchase.

£758K

revenue / yr

Units sold / yr80K
Search volume / yr+3.0%1.2M
Conversion rate7.2%
Avg price£8.78

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers13 · 37
Top-5 product click share64%
Open market26%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews4,680

Top Non Slip Bath Mats for Inside Bath products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£76K£152K£227K£303K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

37

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

  • HITSLAM29%
  • Croydex14%
  • ANSIO12%
  • MOONLIGHT2001511%
  • Homerella8%
  • Oxford Homeware6%

Non Slip Bath Mats for Inside Bath demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR7.2%Products20Brands13Top 5 Brands74%OOS Rate14.1%Rating4.5★Reviews4,680Avg BSR#6
45K35KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Non Slip Bath Mats for Inside Bath search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bath mat non slip anti mould383K/yr
  • non slip bath mat269K/yr
  • anti slip bath mat79K/yr
  • non slip bath mats for inside bath69K/yr
  • bath mat non slip74K/yr
  • bath mats non slip60K/yr
  • rubber bath mat30K/yr
  • rubber bath mats non slip31K/yr
  • bathtub mat28K/yr
  • bathmats mats non slip anti mould24K/yr

What reviews say buyers love and hate about Non Slip Bath Mats for Inside Bath

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall19%

Quality mat

Grip11%

Does not slip

Size-Overall11%

Easy fit

Value For Money9%

Good Value

Advertised Vs Actual Product9%

As advertised

What buyers complain about

55% of reviews
Grip12%

the grip might be a little slippery

Suction8%

That the suction is not great

Size-Overall7%

a little small

Ease Of Cleaning7%

it definitely needs more cleaning than I expected

Adhesion/Stickiness4%

Bit tricky to make it stick to the bathtub as you have to push each individual sticker down

Non Slip Bath Mats for Inside Bath return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Color
16%
3Adhesion/Stickiness
8%
4Grip
7%
5Quality-Overall
4%

Common Non Slip Bath Mats for Inside Bath questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Non Slip Bath Mats for Inside Bath 50/100 on Amazon United Kingdom — Worth a look. The niche generates £758K/yr across 20 tracked products. Search demand moved +3.0% over the last 90 days.
Search demand for Non Slip Bath Mats for Inside Bath on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.