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No Mess Bird Seed

Pass

No Mess Bird Seed scores 65 out of 100, a Pass. Shoppers spend $225K a year here, search demand grew +29.2% this quarter, and returns run at 0.0% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£225K/yr110K searches / yr
90-day growth
+29.2%search demand this quarter
Competition
45%top-5 click share · 13 brands · 67 sellers

Flapen Score

No Mess Bird Seed against its category

The dotted line is the Home & Garden average. Past it, No Mess Bird Seed is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The No Mess Bird Seed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for No Mess Bird Seed 110K times last year and spent an estimated £225K. The top 5 brands take 72% of clicks. Demand peaks in May–Jun. Flapen scores it 65 out of 100, a Pass.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £225K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+29.2%
Conversion, latest week
14.9%
Market size, estimated
£225Ka year
Peak month
June2.0× the quietest month
Top search term
no mess bird seed29K searches a year

02 · Price

A sale here is worth £13.67.

Listings sell for £13.67 on average, from £2.32 to £30.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.67 that is £3K to £7K a year per listing.

Average price
£13.67under the $15 to $100 sweet spot
Price range
£2.32–£30.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #99 within Bird & Wildlife Care. It carries 1,110 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
63%
Out of stock, average day
2.1%
Average rank
#99in Bird & Wildlife Care
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,110per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top No Mess Bird Seed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

67

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

23%

  • Peckish28%
  • Extra Select15%
  • Leagrams15%
  • Hungry Wings8%
  • Honeyfield's6%
  • Johnston & Jeff6%

Demand

No Mess Bird Seed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top No Mess Bird Seed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • no mess bird seed29K/yr
  • no grow bird seed23K/yr
  • no grow bird seed mix for wild birds15K/yr
  • bird seed no mess14K/yr
  • bird seed no grow7K/yr
  • no mess bird seed mix for wild birds12K/yr
  • no mess bird food3K/yr
  • no grow bird food4K/yr
  • wild bird food no mess no grow4K/yr

Reviews and returns

What reviews say buyers love and hate about No Mess Bird Seed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+2.23

Its cheaper buying a 5kg bag

Good bit pricey

it is a bit expensive

Quality-Overall11%−0.10

Poor quality

Poor quality container

Terrible quality, covered in thick dust

Advertised Vs Actual Product11%−0.06

Not as described

misleading

Not as advertised

Leak-Proof10%

spilled into the box

Broken with lots of spillage

making bird feed spill all through the box

Strength7%−0.06

Container not strong enough

Tub is flimsy

Needs stronger bag

Love

Value For Money31%+2.23

Amazing value

Best value

fair price

Quality-Overall24%−0.10

Great quality seed

Excellent Product

The seed looks like decent quality

Pet Friendly23%

Happy birds

Our birds love this

Birds happy with it

Advertised Vs Actual Product5%−0.06

Does what it says

Just what I ordered

Just as described

Taste-Overall3%+0.22

Great food all of the birds love it

A well liked food

Great food

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁▁█

Not as described

misleading

Not as advertised

FAQ

Common No Mess Bird Seed questions

Answered from the same tracked data.