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Nippon Ant Powder

Fail

Prices span $2.15–$12.01, mostly outside the sweet spot, so Nippon Ant Powder is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£22K/yr14K searches / yr
90-day growth
+457.2%search demand this quarter
Competition
75%top-5 click share · 7 brands · 106 sellers

Flapen Score

Nippon Ant Powder against its category

The dotted line is the Home & Garden average. Past it, Nippon Ant Powder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nippon Ant Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nippon Ant Powder 14K times last year and spent an estimated £22K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

19.4% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +457.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+457.2%
Conversion, latest week
19.4%
Market size, estimated
£22Ka year
Top search term
nippon ant powder9K searches a year

02 · Price

A sale here is worth £7.99.

Listings sell for £7.99 on average, from £2.15 to £12.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £7.99 that is £2K to £4K a year per listing.

Average price
£7.99under the $15 to $100 sweet spot
Price range
£2.15–£12.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #85 within Plant Protection & Pest Control. It carries 1,096 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
53%
Out of stock, average day
4.7%
Average rank
#85in Plant Protection & Pest Control
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,096per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Nippon Ant Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

106

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

1%

  • Vitax Ltd39%
  • Nippon20%
  • Generic15%
  • TOP SAVER11%
  • Amamitrade11%
  • NOPE!3%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top Nippon Ant Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nippon ant powder9K/yr
  • nippon ant killer powder3K/yr
  • nipon ant powder2K/yr

Reviews and returns

What reviews say buyers love and hate about Nippon Ant Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall23%−0.23

Not effective

Did not work

Fast acting NOPE

Value For Money13%0.00

Expensive you can buy a lot cheaper elsewhere

This stuff just doesnt work well enough for the price

a bit expensive

Size-Overall9%−0.07

Small

Tiny tube

the tube size gets smaller

Advertised Vs Actual Product6%+1.05

Does not work as advertised

the description says Ant Powder but it is Ant GRANULES

Shouldn't be advertised as such

Quality-Overall5%+1.02

Poor

Rubbish

Absolute rubbish

Love

Advertised Vs Actual Product20%+1.05

It works just as well as it always did

As described

Does what it says

Efficiency17%+1.72

Works brilliantly well

Effective so far

Effective

Quality-Overall16%+1.02

Amazing and fascinating product

Good quality

Great product

Value For Money11%0.00

price is reasonable

Amazing value for money

Good price

Ease Of Use10%+0.06

Easy to use

The container is very easy to use too

easy to open

Return

0.1% Return rate 26% Fixable by listing

Functionality-Overall25%▁▁█▇▄▇

Not effective

Did not work

Fast acting NOPE

Leak-Proof17%▁▁▁▇█▇

had to clear up the leakage for fear it would go near my cats

it leaked onto that too

spilled everywhere

Advertised Vs Actual Product17%▁▁█▃▇▄

Does not work as advertised

the description says Ant Powder but it is Ant GRANULES

Shouldn't be advertised as such

Value For Money12%▁▁▁█▅▆

Expensive you can buy a lot cheaper elsewhere

This stuff just doesnt work well enough for the price

a bit expensive

Size-Overall6%▁▁▁▁▇█

Small

Tiny tube

the tube size gets smaller

FAQ

Common Nippon Ant Powder questions

Answered from the same tracked data.