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Nippon Ant Killer

Maybe

Search demand grew +409.0% this quarter. But prices span $4.43–$11.90, mostly outside the sweet spot, so Nippon Ant Killer is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£188K/yr108K searches / yr
90-day growth
+409.0%search demand this quarter
Competition
81%top-5 click share · 6 brands · 120 sellers

Flapen Score

Nippon Ant Killer against its category

The dotted line is the Home & Garden average. Past it, Nippon Ant Killer is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nippon Ant Killer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nippon Ant Killer 108K times last year and spent an estimated £188K. The top 5 brands take 96% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

21.9% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.9% of those searches ended in a purchase. Searches in the last 90 days moved +409.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+409.0%
Conversion, latest week
21.9%
Market size, estimated
£188Ka year
Peak month
May97.8× the quietest month
Top search term
nippon ant killer36K searches a year

02 · Price

A sale here is worth £7.92.

Listings sell for £7.92 on average, from £4.43 to £11.90. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £7.92 that is £16K to £20K a year per listing.

Average price
£7.92under the $15 to $100 sweet spot
Price range
£4.43–£11.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£16K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Plant Protection & Pest Control. It carries 1,448 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#33in Plant Protection & Pest Control
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,448per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Nippon Ant Killer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£28K£56K£84K£113K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

120

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Vitax Ltd67%
  • Vitax10%
  • SK INFINITY10%
  • TOP SAVER4%
  • Nippon4%
  • MAPOOR4%

Demand

Nippon Ant Killer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 97.8×

Search terms

Top Nippon Ant Killer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nippon ant killer36K/yr
  • nippon28K/yr
  • nippon ant killer liquid13K/yr
  • nipon6K/yr
  • nippon ant5K/yr
  • ant killer liquid4K/yr
  • ant killer nippon3K/yr
  • nippon ant gel3K/yr
  • ant killer liquid concentrate3K/yr
  • nippon ant killer gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Nippon Ant Killer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control42%+1.47

the actual trap hasn't been fantastic for me I've had 4 in place

Still got an ant problem

Didn't kill ants

Functionality-Overall17%−0.32

Not effective

Doesnt work as expected

Did not work

Value For Money7%−0.04

Over priced

This stuff just doesnt work well enough for the price

It's also expensive

Size-Overall5%−0.04

Small

the tube size gets smaller

Tiny tube

Quality-Overall4%+0.41

Garbage

Absolute rubbish

Poor quality

Love

Pest/Insect Control36%+1.47

No more ants

Got rid of the ants

Ants gone

Quality-Overall12%+0.41

Very effective product

Amazing and fascinating product

Excellent product

Advertised Vs Actual Product12%+0.97

As described

Does what it says

It works just as well as it always did

Ease Of Use8%+0.57

Easy to use

Works quickly and effectively

Easy to use just snap off the nodules on the top

Efficiency7%+0.79

it does work

Works really well

Its very effective

Return

0.1% Return rate 8% Fixable by listing

Leak-Proof31%▁▁▄▅▇█

the contents has leaked

Box sticky and leaking upon opening

it leaked onto that too

Functionality-Overall21%▁▁▇█▄▆

Not effective

Doesnt work as expected

Did not work

Pest/Insect Control15%▁▁▅██▆

the actual trap hasn't been fantastic for me I've had 4 in place

Still got an ant problem

Didn't kill ants

Value For Money8%▁▁█▆▅▂

Over priced

This stuff just doesnt work well enough for the price

It's also expensive

Size-Overall5%▁▁▁▄▆█

Small

the tube size gets smaller

Tiny tube

FAQ

Common Nippon Ant Killer questions

Answered from the same tracked data.