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Ninja Woodfire Cover

Fail

Shoppers spend only $53K a year here, so Ninja Woodfire Cover is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£53K/yr26K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
77%top-5 click share · 8 brands · 36 sellers

Flapen Score

Ninja Woodfire Cover against its category

The dotted line is the Home & Garden average. Past it, Ninja Woodfire Cover is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Woodfire Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Woodfire Cover 26K times last year and spent an estimated £53K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+19.7%
Conversion, latest week
12.8%
Market size, estimated
£53Ka year
Peak month
May7.6× the quietest month
Top search term
ninja woodfire cover11K searches a year

02 · Price

A sale here is worth £16.10.

Listings sell for £16.10 on average, from £7.28 to £24.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £16.10 that is £2K to £4K a year per listing.

Average price
£16.10inside the $15 to $100 sweet spot
Price range
£7.28–£24.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Barbecue & Outdoor Dining. It carries 587 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#86in Barbecue & Outdoor Dining
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
587per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ninja Woodfire Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

36

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • Ninja53%
  • Dijia29%
  • Unicook5%
  • Kingling5%
  • Iptienda3%
  • Rilime2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Ninja Woodfire Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.6×

Search terms

Top Ninja Woodfire Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja woodfire cover11K/yr
  • ninja bbq cover8K/yr
  • ninja cover2K/yr
  • ninja woodfire grill cover2K/yr
  • ninja woodfire outdoor grill cover3K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Woodfire Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall46%−0.20

Definitely doesnt fit

Little big

Too small

Water Resistance8%−0.05

can't confirm the same for actual rain as mine is under cover

Not waterproof so useless for protecting the delicate electrics

Advertised Vs Actual Product4%−0.01

Not whats advertised

Quality-Overall4%0.00

Quality is shocking

Strength2%−0.02

flimsy and over-priced

Love

Size-Overall46%−0.20

Fits very snugly

Brilliant fit

The cover fit with no trouble

Quality-Overall13%0.00

Excellent quality

Well made

Good stuff:

Value For Money11%+1.01

Excellent value for money

inexpensive

Good value

Grilling9%+2.16

Excellent quality cover for grill

Fits perfectly over ninja woodfire grill and stand

Great, just what I wanted to cover the grill and stand/table, love the fact it has a velcro tie to secure it when windy

Ease Of Cleaning3%+0.65

Looks really neat and clean and tidy

This is great for keeping my Ninja Woodfire clean when not in use

Return

1.4% Return rate 80% Fixable by listing

Size-Overall76%▄▇███▇

Definitely doesnt fit

Little big

Too small

Grilling10%▁▁▇▇█▇

please note though this is not intended to cover the feet of the grill

Advertised Vs Actual Product4%█▁▁▃▃▂

Not whats advertised

Quality-Overall2%█▄▁▁▁▂

Quality is shocking

Strength2%█▁▁▁▁▄

flimsy and over-priced

FAQ

Common Ninja Woodfire Cover questions

Answered from the same tracked data.