Skip to content

Ninja Swirl Tubs

Pass

Ninja Swirl Tubs scores 66 out of 100, a Pass. Shoppers spend $56K a year here, search demand grew +96.0% this quarter, and returns run at 0.5% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£56K/yr26K searches / yr
90-day growth
+96.0%search demand this quarter
Competition
50%top-5 click share · 21 brands · 25 sellers

Flapen Score

Ninja Swirl Tubs against its category

The dotted line is the Home & Garden average. Past it, Ninja Swirl Tubs is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Swirl Tubs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Swirl Tubs 26K times last year and spent an estimated £56K. The top 5 brands take 56% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +96.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+96.0%
Conversion, latest week
9.9%
Market size, estimated
£56Ka year
Top search term
ninja swirl tubs18K searches a year

02 · Price

A sale here is worth £21.50.

Listings sell for £21.50 on average, from £13.63 to £29.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.50 that is £0 to £2K a year per listing.

Average price
£21.50inside the $15 to $100 sweet spot
Price range
£13.63–£29.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #435 within Food Storage. It carries 120 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
12.6%
Average rank
#435in Food Storage
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
120per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
2Amazon's first-year sales bar
Average brand age
11 months

Products

Top Ninja Swirl Tubs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

25

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

50%

Top 20: 95%

Open market

38%

  • Skyearman22%
  • LPQKCcY13%
  • Kssvzz7%
  • Hejo7%
  • Gillterway6%
  • GFTIME6%

Demand

Ninja Swirl Tubs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26JanFebMarAprMayJunJul

Peak months: Jan, Jun, Jul · busiest ÷ quietest = 3.3× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Ninja Swirl Tubs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.08

way cheaper

costing me only £41 so not that much of a difference

although they are good they were a bit pricey for what they were

Quality-Overall25%−0.17

Cheap quality and it's come off quickly

Poor quality

Color8%+0.34

The only difference is that these have different colour lids instead of only grey

Size-Overall8%+0.47

they are so tight going in

Love

Size-Overall21%+0.47

Fantastic fit

they fit just as well as the originals

The tubs fit my machine perfectly

Quality-Overall20%−0.17

The quality of these tubs is impressive

The build quality of these tubs is excellent

Excellent product

Advertised Vs Actual Product16%+2.03

Just like the ninja contains great product

As described

Just what was needed

Value For Money13%−0.08

Excellent price

Excellent value

Great value for money

Efficiency5%+0.51

work really well

Works well with Ninja creami swirl

work well

Return

0.5% Return rate 35% Fixable by listing

Size-Overall30%▄▅██▇▃

they are so tight going in

Compatibility-Overall23%▅▁▁▆▃█
Functionality-Overall9%▁██▁▄▁
Quality-Overall6%▅▁▁▁█▁

Cheap quality and it's come off quickly

Poor quality

Jamming/Clogging4%█▁▁▁▁▁

FAQ

Common Ninja Swirl Tubs questions

Answered from the same tracked data.