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18

ninja speedi

Skip it

Soft demand (-49.3% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 0Conversion 20Competition 2Returns 24Price range 0Avg price 62Brand share 0Review moat 56Quality gap 23

Avg price

Good£140.35

avg listing price — sweet spot $15–$100

Review moat

Good1,278

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£157K

£157K/yr · 71K searches

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad97%

top-5 click share — a locked-up shelf

Growth

Bad-49.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£107.77–£171.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, ninja speedi is a £157K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 18/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

ninja speedi market data

Units sold / yr
750–1K
avg 100–250/product
Revenue / yr
£105K–£140K
units × avg price
Conversion rate
1.6%
Avg BSR
#24
Page quality
0%
Prime
83%
Sponsored
67%
Out of stock
9.0%
Avg brand age
28 months
Avg seller age
169 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Ninja100%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 47 weeks — -49.3% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26

Top ninja speedi search terms

  • ninja speedi47K/yr
  • ninja 10 in 17K/yr
  • speedi3K/yr
  • ninja speedi 10-in-1 rapid cooker and air fryer on400uk13K/yr
All search terms

Top ninja speedi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£24K30%£47K45%£71K60%£94K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about ninja speedi

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Very good quality”

Cooking Experience14%

“Cooks well”

Ease Of Use12%

“Ease of use”

Ease Of Cleaning9%

“Easy to keep clean”

Value For Money9%

“Money well spent”

Frying Quality4%

“It does cook fast though”

Baking4%

“Cooks great for baking”

Advertised Vs Actual Product3%

“As good as advertised”

Efficiency3%

“Works well”

Toasting2%

“Cooks great for baking”

What buyers complain about

Ease Of Cleaning17%

“Impossible to keep clean”

Durability14%

“They break quickly”

Weight Heavy6%

“heavy”

Value For Money5%

“It's not a cheap item”

Design-Overall4%

“I think this is a major design flaw”

Cooking Experience4%

“The slow cooker function is useless”

Quality-Overall4%

“Poor quality impossible to clean”

Size-Overall4%

“But its internal size is a little bit smaller”

Functionality-Overall3%

“won't work at all”

Compactness3%

“Didn't realize it would take so much space”

Top return reasons

Size-Overall33%
Functionality-Overall14%
Value For Money7%
Product Condition5%
Advertised Vs Actual Product5%
Heating3%
Scratch Resistance3%
Display-Overall3%
Instructions/User Manual/Troubleshooting3%
Quality-Overall3%

Common questions

Is ninja speedi profitable to sell on Amazon United Kingdom?
The niche generates £157K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -49.3%. Flapen's verdict: Skip it (18/100).
How competitive is the ninja speedi niche?
1 brands and 83 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ninja speedi?
Top complaints mined from reviews: Ease Of Cleaning, Durability, Weight Heavy. The return rate is 5.2% — above our launch gate.
What does it cost to enter the ninja speedi niche?
Listings span £107.77–£171.38; the average listing price is £140.35 (sweet spot $15–$100). The average incumbent carries 1,278 reviews — the moat a new listing must climb.