Skip to content

Ninja Speedi

Fail

Demand is soft, at -49.3% this quarter, so Ninja Speedi is a Fail.

Flapen Score
18
18 / 100
Ranks 5,768 of 5,777 Home & Garden niches · −33 vs the category median of 51
Market size
£157K/yr71K searches / yr
90-day growth
-49.3%search demand this quarter
Competition
97%top-5 click share · 1 brands · 83 sellers

Flapen Score

Ninja Speedi against its category

The dotted line is the Home & Garden average. Past it, Ninja Speedi is stronger. Inside it, weaker.

18Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Speedi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Speedi 71K times last year and spent an estimated £157K. One brand takes every click. Flapen scores it 18 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-49.3%
Conversion, latest week
1.6%
Market size, estimated
£157Ka year
Top search term
ninja speedi47K searches a year

02 · Price

A sale here is worth £140.35.

Listings sell for £140.35 on average, from £107.77 to £171.38. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £140.35 that is £14K to £35K a year per listing.

Average price
£140.35above the $15 to $100 sweet spot
Price range
£107.77–£171.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£14K–£35K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #24 within Small Kitchen Appliances. It carries 1,278 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
9.0%
Average rank
#24in Small Kitchen Appliances
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,278per listing
Listings tracked
6

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Ninja Speedi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£24K£47K£71K£94K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Ninja100%
  • Open — no brand owns it (0%)

Demand

Ninja Speedi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.6× · 11 of 12 months tracked

Search terms

Top Ninja Speedi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja speedi47K/yr
  • ninja 10 in 17K/yr
  • speedi3K/yr
  • ninja speedi 10-in-1 rapid cooker and air fryer on400uk13K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Speedi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning17%−0.04

Impossible to keep clean

impossible to clean

Not easy to clean

Durability14%−0.05

They break quickly

doesnt last very long

It will only last 2years

Weight Heavy6%−0.03

heavy

Too weighty

Value For Money5%+0.63

It's not a cheap item

For something at this price point

It's way more expensive to run than a gas oven

Design-Overall4%−0.02

I think this is a major design flaw

The Design Flaw You Can't Ignore

Love

Quality-Overall15%+1.14

Very good quality

Good quality good make Ninja

Good bit of kit

Cooking Experience14%−0.01

Cooks well

The best kitchen appliance I own

Cooks well and really quickly

Ease Of Use12%+1.43

Ease of use

Pretty and practical

Not used to the full extent however I am more than happy with the look, price and the ease of use

Ease Of Cleaning9%−0.04

Easy to keep clean

So fast and less cleaning up

are easy to clean as is the outer casing

Value For Money9%+0.63

Money well spent

Worth the price

Worth the cost

Return

5.2% Return rate 48% Fixable by listing

Size-Overall33%▆▄▇▃█▆

But its internal size is a little bit smaller

Small oven

Functionality-Overall14%█▆▃▂▂▄

won't work at all

The slow cooker function is useless

they just stop working

Value For Money7%▁▁▃█▆▇

It's not a cheap item

For something at this price point

It's way more expensive to run than a gas oven

Product Condition5%▆▇▄█▁▁
Advertised Vs Actual Product5%▁▁██▃▇

FAQ

Common Ninja Speedi questions

Answered from the same tracked data.