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Ninja Speedi

Fail

Demand is soft, at -49.3% this quarter, so Ninja Speedi is a Fail.

Flapen Score
18
18 / 100
Ranks 5,768 of 5,777 Home & Garden niches · −33 vs the category median of 51
Market size
£157K/yr71K searches / yr
90-day growth
-49.3%search demand this quarter
Competition
97%top-5 click share · 1 brands · 83 sellers

Flapen Score

Ninja Speedi against its category

The dotted line is the Home & Garden average. Past it, Ninja Speedi is stronger. Inside it, weaker.

18Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Speedi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Speedi 71K times last year and spent an estimated £157K. One brand takes every click. Flapen scores it 18 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-49.3%
Conversion, latest week
1.6%
Market size, estimated
£157Ka year
Top search term
ninja speedi47K searches a year

02 · Price

A sale here is worth £140.35.

Listings sell for £140.35 on average, from £107.77 to £171.38. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £140.35 that is £14K to £35K a year per listing.

Average price
£140.35above the $15 to $100 sweet spot
Price range
£107.77–£171.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£14K–£35K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #24 within Small Kitchen Appliances. It carries 1,278 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
9.0%
Average rank
#24in Small Kitchen Appliances
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,278per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Ninja Speedi products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£24K£47K£71K£94K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

83

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Ninja100%
  • Open — no brand owns it (0%)

Demand

Ninja Speedi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.6× · 11 of 12 months tracked

Search terms

Top Ninja Speedi search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ninja speedi47K/yr
  • ninja 10 in 17K/yr
  • speedi3K/yr
  • ninja speedi 10-in-1 rapid cooker and air fryer on400uk13K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Speedi

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Ease Of Cleaning”
5.2%of orders come back
“Impossible to keep clean”
A buyer, on “Ease Of Cleaning”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ninja Speedi questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data