Is ninja silicone air fryer liners 9.5l profitable to sell on Amazon United Kingdom?

The niche generates £15K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (39/100).

How competitive is the ninja silicone air fryer liners 9.5l niche?

14 brands and 19 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in ninja silicone air fryer liners 9.5l?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.0%.

When does demand for ninja silicone air fryer liners 9.5l peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the ninja silicone air fryer liners 9.5l niche?

Listings span £6.07–£15.40; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 1,609 reviews — the moat a new listing must climb.

ninja silicone air fryer liners 9.5l

Skip it

A small market ($15K/yr) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,608.87

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.23

avg listing price — sweet spot $15–$100

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Market size

Bad£15K

£15K/yr · 21K searches

Price range

Bad£6.07–£15.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, ninja silicone air fryer liners 9.5l is a £15K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

ninja silicone air fryer liners 9.5l market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £18K–£23K; units × avg price
Conversion rate: 7.6%
Avg BSR: #80
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 13.3%
Avg brand age: 28 months
Avg seller age: 216 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

Belfort Etech20%
YQL14%
BYKITCHEN12%
iStock kitchen12%
PINTAUR12%
Xaarmonex10%

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -4.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top ninja silicone air fryer liners 9.5l search terms

af400uk silicone liners6K/yr +4.6%6.3% conv.
ninja silicone air fryer liners 9.5l3K/yr +50.0%8.7% conv.
silicone air fryer liner ninja dual 9.5l large3K/yr -24.5%4.5% conv.
ninja af400uk silicone liners3K/yr +0.0%6.3% conv.
ninja 9.5 l dual air fryer silicone liners3K/yr -43.9%10.7% conv.
ninja air fryer silicone liners 9.5l2K/yr -32.2%9.3% conv.
ninja air fryer liners af400uk978/yr -58.5%6.9% conv.

All search terms

Top ninja silicone air fryer liners 9.5l products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Premium Silicone Liners for Ninja 9.5L AF400UK & DZ400UK Air Fryer | 0.8mm Ridges for Air Flow 2.5mm Thick Dishwasher Safe | Silicone Air Fryer Liner |

Belfort Etech£13.914.7★1,858 rev

YQL Large Silicone Air Fryer Liners for Ninja Foodi Max Dual 9.5L/EMtronics

YQL£6.354.4★1,183 rev

BYKITCHEN Silicone Air Fryer Liners for Ninja Dual 9.5L/Tower 9L/Instant Vortex/Salter Large Air Fryer Accessories for Ninja AF451UK/AF400UK/EMtronics/Devology & Other 2 Drawer Air Fryer

BYKITCHEN£6.074.4★845 rev

PINTAUR Silicone Air Fryer Liner 2 Pack for 7.6L 8L 9L 9.5L Baskets Reusable AirFryer Accessories Compatible with Ninja Dual AF300UK AF400UK/KCP AF451UK Tower T1708 COSORI Instant Keplin

PINTAUR£7.154.6★7,091 rev

Silicone Air Fryer Liners 2 Pack for Ninja Dual Zone AF400UK AF451UK AF300UK 89.5L Foodi MAX Compatible with Tower T17088 Keplin EMtronics Reusable Non-Stick Dishwasher Safe Accessories

Xaarmonex£6.684.3★850 rev

Newest

by launch date

Yikki 2Pack Silicone Air Fryer Liners Accessories for Ninja AF400UK AF300UK

Yikki£6.611,331 rev

3mo ago

iStock kitchen£15.33133 rev

7mo ago

Sactercon Silicone Air Fryer Liners 2 Pack for 7.69.5L Ninja Foodi Dual Zone AF300UK AF400UK / KCP AF451UK Tower T17088 COSORI Instant & Chefman Dual Basket Air Fryers & Microwave Safe

Sactercon£6.47505 rev

9mo ago

Masgarlan Silicone Air Fryer Liners 2 Pack for Ninja Foodi Dual AF300UK AF400UK/KCP AF451UK Tower Keplin COSORI Russell Hobbsand Instant for 7.6L 8L 9.5L Baskets Reusable Airfryer Accessories

Masgarlan£6.572,381 rev

1y ago

2PCS Silicone Air Fryer Liners Food Grade Silicone Liners for Ninja Reusable Air Fryer Accessories Custom Made for Ninja AF400UK AF451UK & DZ400UK 9.5L

MAGEDON£7.844,474 rev

1y ago

What buyers say about ninja silicone air fryer liners 9.5l

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Amazing quality”

Size-Overall19%

“Fits like a glove”

Ease Of Cleaning14%

“Easy clean”

Frying Quality12%

“Its really good in my ninja air fryer”

Value For Money7%

“Excellent value”

Advertised Vs Actual Product6%

“Just what I needed”

Strength4%

“Not flimsy or bendy like Ive purchased before”

Ease Of Use3%

“Easy to use”

Thickness2%

“are thicker in the walls which means they hold their shape well”

Durability2%

“Very durable and easy to clean”

What buyers complain about

Size-Overall16%

“Still too large”

Strength8%

“Not sturdy”

Quality-Overall6%

“Typical buy cheap, get cheap”

Ease Of Cleaning6%

“hard to clean”

Handle Quality5%

“Handle failure”

Thickness3%

“They were much thinner”

Cooking Experience3%

“It also makes it difficult to access the food during cooking”

Durability3%

“The handles failed after 5 months”

Advertised Vs Actual Product3%

“the measurements are wrong”

Heat Resistance2%

“all 4 handles have now broken in about 4 months of use making it very hard to remove the baskets whilst hot”

Top return reasons

Size-Overall72%

Quality-Overall4%

Strength4%

Compatibility-Overall3%

Advertised Vs Actual Product2%

Smell2%

Thin2%

Handle Quality2%

Functionality-Overall2%

Heating1%

Common questions

Is ninja silicone air fryer liners 9.5l profitable to sell on Amazon United Kingdom?: The niche generates £15K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (39/100).
How competitive is the ninja silicone air fryer liners 9.5l niche?: 14 brands and 19 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in ninja silicone air fryer liners 9.5l?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.0%.
When does demand for ninja silicone air fryer liners 9.5l peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the ninja silicone air fryer liners 9.5l niche?: Listings span £6.07–£15.40; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 1,609 reviews — the moat a new listing must climb.