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Ninja Silicone Air Fryer Liners 9.5l

Fail

Shoppers spend an estimated $15K a year here, so Ninja Silicone Air Fryer Liners 9.5l is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£15K/yr21K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
68%top-5 click share · 14 brands · 19 sellers

Flapen Score

Ninja Silicone Air Fryer Liners 9.5l against its category

The dotted line is the Home & Garden average. Past it, Ninja Silicone Air Fryer Liners 9.5l is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Silicone Air Fryer Liners 9.5l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Silicone Air Fryer Liners 9.5l 21K times last year and spent an estimated £15K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
7.6%
Market size, estimated
£15Ka year
Peak month
December4.7× the quietest month
Top search term
af400uk silicone liners6K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £6.07 to £15.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.23 that is £0 to £923 a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£6.07–£15.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£923
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #80 within Small Kitchen Appliances. It carries 1,609 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#80in Small Kitchen Appliances
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,609per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Ninja Silicone Air Fryer Liners 9.5l products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£745£1K£2K£3K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

19

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

20%

  • Belfort Etech20%
  • YQL14%
  • BYKITCHEN12%
  • iStock kitchen12%
  • PINTAUR12%
  • Xaarmonex10%

Demand

Ninja Silicone Air Fryer Liners 9.5l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Ninja Silicone Air Fryer Liners 9.5l search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • af400uk silicone liners6K/yr
  • ninja silicone air fryer liners 9.5l3K/yr
  • silicone air fryer liner ninja dual 9.5l large3K/yr
  • ninja af400uk silicone liners3K/yr
  • ninja 9.5 l dual air fryer silicone liners3K/yr
  • ninja air fryer silicone liners 9.5l2K/yr
  • ninja air fryer liners af400uk978/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Silicone Air Fryer Liners 9.5l

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Still too large”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ninja Silicone Air Fryer Liners 9.5l questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data