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Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk

Fail

The top 5 brands take 100% of clicks, so Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk is a Fail.

Flapen Score
22
22 / 100
Ranks 5,730 of 5,777 Home & Garden niches · −29 vs the category median of 51
Market size
£74K/yr23K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
97%top-5 click share · 2 brands · 45 sellers

Flapen Score

Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk against its category

The dotted line is the Home & Garden average. Past it, Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk 23K times last year and spent an estimated £74K. All 2 brands take every click. Flapen scores it 22 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
2.6%
Market size, estimated
£74Ka year
Top search term
af400uk12K searches a year

02 · Price

A sale here is worth £119.93.

Listings sell for £119.93 on average, from £24.46 to £162.78. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £119.93 that is £0 to £12K a year per listing.

Average price
£119.93above the $15 to $100 sweet spot
Price range
£24.46–£162.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Small Kitchen Appliances. It carries 10,226 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Small Kitchen Appliances
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,226per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Ninja97%
  • GWYXC3%

Demand

Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 5.3× · 10 of 12 months tracked

Search terms

Top Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • af400uk12K/yr
  • ninja dz400uk7K/yr
  • dz400uk5K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.08

Falls apart

2years and broke

Not durable

Size-Overall7%

They are not quite as snug a fit

Bit smaller than I thought

it might feel a little big

Adhesion/Stickiness6%−0.04

Be warned, the non stick coating is EXTREMELY fragile

when taken off has left a large residue of sticky glue

What I found out was that with many of the cheaper ones the non stick falls off

Ease Of Cleaning6%

But look a mess

To hand wash it's bulky and just difficult

with much harder cleaning

Quality-Overall5%+0.66

it is far from quality

These are massively overpriced for the quality of them

Not the quality I was expecting

Love

Frying Quality18%+1.12

It cooks food quickly and evenly, giving everything that perfect crispy finish with far less oil than traditional frying

Brilliant air fryer

Ninja Fryer is great

Ease Of Use13%+0.79

The product is easy to operate

Makes life so much easier

Easy to Use

Quality-Overall12%+0.66

Excellent product

The build quality feels solid

Really well made

Value For Money9%+0.66

cheaper in price

Excellent value

Great buy

Cooking Experience9%+0.37

Cooking results are consistently great

Cooks well

Makes cooking time easy

Return

2.7% Return rate 74% Fixable by listing

Size-Overall48%▇██▆█▇

They are not quite as snug a fit

Bit smaller than I thought

it might feel a little big

Color15%▇▄▄▆▅█
Functionality-Overall7%▄▇▄█▂▅
Value For Money4%▃▂█▃▁█

A bit expensive though

They were only slightly more expensive

It is overpriced. £150

Product Condition3%▁▄▃█▅▄

FAQ

Common Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk questions

Answered from the same tracked data.