ninja max 6-in-1 dual zone air fryer 9.5l dz400uk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good£119.93avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good£24.46–£162.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,226.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad£74K£74K/yr · 23K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ninja max 6-in-1 dual zone air fryer 9.5l dz400uk is a £74K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 22/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
ninja max 6-in-1 dual zone air fryer 9.5l dz400uk market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £60K–£90K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 24 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Ninja97%
- GWYXC3%
Demand
Weekly Amazon search volume, last 43 weeks — -42.4% search growth over the last 90 days.Top ninja max 6-in-1 dual zone air fryer 9.5l dz400uk search terms
- af400uk12K/yr
- ninja dz400uk7K/yr
- dz400uk5K/yr
Top ninja max 6-in-1 dual zone air fryer 9.5l dz400uk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ninja Foodi MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1
Ninja£136.574.8★20,683 rev
Ninja MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1 DZ400UK
Ninja£145.004.7★457 rev
Ninja Foodi MAX Dual Zone Air Fryer Amazon Exclusive Tongs 2 Drawers 9.5L 6-in-1 Use No Oil Air Fry Max Crisp Roast Bake 8 Portions Nonstick Dishwasher Safe Baskets Copper/Black AF400UKCP
Ninja£141.624.8★20,683 rev
Ninja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD
Ninja£162.784.7★457 rev
Ninja Foodi Dual Zone Digital Air Fryer 2 Drawers 6-in-1 Black AF300UK
Ninja£109.164.8★18,262 rev
Newest
by launch dateNinja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD
Ninja£162.78457 rev
Ninja MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1 DZ400UK
Ninja£145.00457 rev
GWYXC 2 Pack Air Fryer Grill Pan for Ninja Foodi AF400UK 9.5L 6 in 1 DualZone 2 Drawers Air Fryer Non-Stick Stainless Steel Replacement Crisper Plate Grill Tray Accessories Dishwasher Safe
GWYXC£24.46815 rev
Ninja Foodi MAX Dual Zone Air Fryer Amazon Exclusive Tongs 2 Drawers 9.5L 6-in-1 Use No Oil Air Fry Max Crisp Roast Bake 8 Portions Nonstick Dishwasher Safe Baskets Copper/Black AF400UKCP
Ninja£141.6220,683 rev
Ninja Foodi MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1
Ninja£136.5720,683 rev
Trending
90-day click momentumNinja MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1 DZ400UK
Ninja£145.004.7★
GWYXC 2 Pack Air Fryer Grill Pan for Ninja Foodi AF400UK 9.5L 6 in 1 DualZone 2 Drawers Air Fryer Non-Stick Stainless Steel Replacement Crisper Plate Grill Tray Accessories Dishwasher Safe
GWYXC£24.464.5★
Ninja Foodi MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1
Ninja£136.574.8★
Ninja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD
Ninja£162.784.7★
Ninja Foodi Dual Zone Digital Air Fryer 2 Drawers 6-in-1 Black AF300UK
Ninja£109.164.8★
What buyers say about ninja max 6-in-1 dual zone air fryer 9.5l dz400uk
What buyers praise and complain about, mined from review topics.What buyers love
“It cooks food quickly and evenly, giving everything that perfect crispy finish with far less oil than traditional frying”
“The product is easy to operate”
“Excellent product”
“cheaper in price”
“Cooking results are consistently great”
“easy to keep clean”
“Beautiful colour”
“Fitted perfectly”
“found them to work as expected”
“Excellent product so easy to use time saving”
What buyers complain about
“Falls apart”
“They are not quite as snug a fit”
“Be warned, the non stick coating is EXTREMELY fragile”
“But look a mess”
“it is far from quality”
“the wrong drawer heated up”
“This is not from cooking”
“My first instinct on picking up the manual was mild apprehension — there's a lot going on with this machine”
“A bit expensive though”
“least intuitive devices I have ever used”
Top return reasons
Common questions
- Is ninja max 6-in-1 dual zone air fryer 9.5l dz400uk profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 6 tracked products. 90-day search growth is -42.4%. Flapen's verdict: Skip it (22/100).
- How competitive is the ninja max 6-in-1 dual zone air fryer 9.5l dz400uk niche?
- 2 brands and 45 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ninja max 6-in-1 dual zone air fryer 9.5l dz400uk?
- Top complaints mined from reviews: Durability, Size-Overall, Adhesion/Stickiness. The return rate is 2.7%.
- What does it cost to enter the ninja max 6-in-1 dual zone air fryer 9.5l dz400uk niche?
- Listings span £24.46–£162.78; the average listing price is £119.93 (sweet spot $15–$100). The average incumbent carries 10,226 reviews — the moat a new listing must climb.