Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk
FailThe top 5 brands take 100% of clicks, so Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk is a Fail.
- Flapen Score
- 22 / 100Ranks 5,730 of 5,777 Home & Garden niches · −29 vs the category median of 5122
- Market size
- £74K/yr23K searches / yr
- 90-day growth
- -42.4%search demand this quarter
- Competition
- 97%top-5 click share · 2 brands · 45 sellers
Flapen Score
Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk against its category
The dotted line is the Home & Garden average. Past it, Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk is stronger. Inside it, weaker.
Market
The Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk 23K times last year and spent an estimated £74K. All 2 brands take every click. Flapen scores it 22 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -42.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £74Ka year
- Top search term
- af400uk12K searches a year
02 · Price
A sale here is worth £119.93.
Listings sell for £119.93 on average, from £24.46 to £162.78. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £119.93 that is £0 to £12K a year per listing.
- Average price
- £119.93above the $15 to $100 sweet spot
- Price range
- £24.46–£162.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Small Kitchen Appliances. It carries 10,226 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Small Kitchen Appliances
- Average rating
- 4.72 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,226per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ninja Foodi MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1
- Price
- £136.57
- Rating
- 4.8/5
- Reviews
- 20,683
- Age
- 4y ago

Ninja MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1 DZ400UK
- Price
- £145.00
- Rating
- 4.7/5
- Reviews
- 457
- Age
- 1y ago

Ninja Foodi MAX Dual Zone Air Fryer Amazon Exclusive Tongs 2 Drawers 9.5L 6-in-1 Use No Oil Air Fry Max Crisp Roast Bake 8 Portions Nonstick Dishwasher Safe Baskets Copper/Black AF400UKCP
- Price
- £141.62
- Rating
- 4.8/5
- Reviews
- 20,683
- Age
- 4y ago

Ninja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD
- Price
- £162.78
- Rating
- 4.7/5
- Reviews
- 457
- Age
- 1y ago

Ninja Foodi Dual Zone Digital Air Fryer 2 Drawers 6-in-1 Black AF300UK
- Price
- £109.16
- Rating
- 4.8/5
- Reviews
- 18,262
- Age
- 5y ago
Trending
90-day click momentum
Ninja MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1 DZ400UK
- Price
- £145.00
- Rating
- 4.7/5
- Reviews
- 457
- Age
- 1y ago

GWYXC 2 Pack Air Fryer Grill Pan for Ninja Foodi AF400UK 9.5L 6 in 1 DualZone 2 Drawers Air Fryer Non-Stick Stainless Steel Replacement Crisper Plate Grill Tray Accessories Dishwasher Safe
- Price
- £24.46
- Rating
- 4.5/5
- Reviews
- 815
- Age
- 2y ago

Ninja Foodi MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1
- Price
- £136.57
- Rating
- 4.8/5
- Reviews
- 20,683
- Age
- 4y ago

Ninja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD
- Price
- £162.78
- Rating
- 4.7/5
- Reviews
- 457
- Age
- 1y ago

Ninja Foodi Dual Zone Digital Air Fryer 2 Drawers 6-in-1 Black AF300UK
- Price
- £109.16
- Rating
- 4.8/5
- Reviews
- 18,262
- Age
- 5y ago
Newest
by launch date
Ninja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD
- Price
- £162.78
- Rating
- 4.7/5
- Reviews
- 457
- Age
- 1y ago

Ninja MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1 DZ400UK
- Price
- £145.00
- Rating
- 4.7/5
- Reviews
- 457
- Age
- 1y ago

GWYXC 2 Pack Air Fryer Grill Pan for Ninja Foodi AF400UK 9.5L 6 in 1 DualZone 2 Drawers Air Fryer Non-Stick Stainless Steel Replacement Crisper Plate Grill Tray Accessories Dishwasher Safe
- Price
- £24.46
- Rating
- 4.5/5
- Reviews
- 815
- Age
- 2y ago

Ninja Foodi MAX Dual Zone Air Fryer Amazon Exclusive Tongs 2 Drawers 9.5L 6-in-1 Use No Oil Air Fry Max Crisp Roast Bake 8 Portions Nonstick Dishwasher Safe Baskets Copper/Black AF400UKCP
- Price
- £141.62
- Rating
- 4.8/5
- Reviews
- 20,683
- Age
- 4y ago

Ninja Foodi MAX Dual Zone Digital Air Fryer 2 Drawers 9.5L 6-in-1
- Price
- £136.57
- Rating
- 4.8/5
- Reviews
- 20,683
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Ninja97%
- GWYXC3%
Demand
Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 5.3× · 10 of 12 months tracked
Search terms
Top Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- af400uk12K/yr
- ninja dz400uk7K/yr
- dz400uk5K/yr
Reviews and returns
What reviews say buyers love and hate about Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Falls apart
2years and broke
Not durable
They are not quite as snug a fit
Bit smaller than I thought
it might feel a little big
Be warned, the non stick coating is EXTREMELY fragile
when taken off has left a large residue of sticky glue
What I found out was that with many of the cheaper ones the non stick falls off
But look a mess
To hand wash it's bulky and just difficult
with much harder cleaning
it is far from quality
These are massively overpriced for the quality of them
Not the quality I was expecting
Love
It cooks food quickly and evenly, giving everything that perfect crispy finish with far less oil than traditional frying
Brilliant air fryer
Ninja Fryer is great
The product is easy to operate
Makes life so much easier
Easy to Use
Excellent product
The build quality feels solid
Really well made
cheaper in price
Excellent value
Great buy
Cooking results are consistently great
Cooks well
Makes cooking time easy
Return
2.7% Return rate 74% Fixable by listing
They are not quite as snug a fit
Bit smaller than I thought
it might feel a little big
A bit expensive though
They were only slightly more expensive
It is overpriced. £150
Keep looking
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Best Flapen score
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FAQ
Common Ninja Max 6-in-1 Dual Zone Air Fryer 9.5l Dz400uk questions
Answered from the same tracked data.









