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Ninja Knife Set

Fail

The top 5 brands take 100% of clicks, so Ninja Knife Set is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£899K/yr938K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
94%top-5 click share · 2 brands · 18 sellers

Flapen Score

Ninja Knife Set against its category

The dotted line is the Home & Garden average. Past it, Ninja Knife Set is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Knife Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Knife Set 938K times last year and spent an estimated £899K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 938K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £899K a year.

Searches, last 12 months
938K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
0.8%
Market size, estimated
£899Ka year
Top search term
ninja knife set502K searches a year

02 · Price

A sale here is worth £119.72.

Listings sell for £119.72 on average, from £33.78 to £201.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,500 to 3,000 of them. At £119.72 that is £299K to £359K a year per listing.

Average price
£119.72above the $15 to $100 sweet spot
Price range
£33.78–£201.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
2,500–3,000
Revenue per listing a year
£299K–£359K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Kitchen Knives. It carries 2,450 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Kitchen Knives
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,450per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Ninja Knife Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£90K£180K£270K£359K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Ninja97%
  • ACOQOOS3%

Demand

Ninja Knife Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0× · 11 of 12 months tracked

Search terms

Top Ninja Knife Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja knife set502K/yr
  • ninja knives93K/yr
  • ninja knife block set with sharpener121K/yr
  • ninja knife39K/yr
  • ninja knives set with sharpener14K/yr
  • ninja stay sharp knife set21K/yr
  • ninja knife block24K/yr
  • ninja never dull knife set12K/yr
  • ninja knifes12K/yr
  • ninja knives set31K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Knife Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.03

The build quality is very poor

Not too sure on the quality

Not very good quality

Durability22%−0.08

Came off in food after couple months

sadly the scissors handle snapped of after only a few uses

Scissors broke after 2 months

Value For Money15%+2.77

bit the bullet as they are expensive

look out for price drops though

definitely not worth the price

Size-Overall6%−0.02

Not fit for purpose

a bit bigger than what I expected

Larger in real life than in pictures

Instructions/User Manual/Troubleshooting5%+0.10

Took some time to read instructions on sharpening

Love

Quality-Overall29%−0.03

look well made

Good quality knives

Beautiful quality

Value For Money24%+2.77

Excellent value for money

Excellent value for money

Excellent price

Sharpness16%+0.87

Very sharp

Excellent knife set very sharp good quality and value

Knives are super sharp, Im very pleased with them, would recommend

Ease Of Use6%+0.37

Comfortable to hold and use

Easy to use

easy to access

Grip4%0.00

Comfortable grip

They feel comfortable in my hand - no slipping

are well balanced in the hand

Return

2.0% Return rate 58% Fixable by listing

Size-Overall28%███▃▁▇

Not fit for purpose

a bit bigger than what I expected

Larger in real life than in pictures

Color19%▄▆▃█▃▄

after a while the black started to come off in my food

Quality-Overall9%▁▂▂▄█▂

The build quality is very poor

Not too sure on the quality

Not very good quality

Defective Material/Parts7%▄▆█▄▄▆
Value For Money7%▃▆█▅▁▄

bit the bullet as they are expensive

look out for price drops though

definitely not worth the price

FAQ

Common Ninja Knife Set questions

Answered from the same tracked data.