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Ninja Kettle and Toaster Sets

Fail

The top 5 brands take 100% of clicks, so Ninja Kettle and Toaster Sets is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£145K/yr91K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
80%top-5 click share · 3 brands · 100 sellers

Flapen Score

Ninja Kettle and Toaster Sets against its category

The dotted line is the Home & Garden average. Past it, Ninja Kettle and Toaster Sets is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Kettle and Toaster Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Kettle and Toaster Sets 91K times last year and spent an estimated £145K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
1.9%
Market size, estimated
£145Ka year
Top search term
ninja kettle and toaster sets68K searches a year

02 · Price

A sale here is worth £84.66.

Listings sell for £84.66 on average, from £35.25 to £162.78. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £84.66 that is £0 to £8K a year per listing.

Average price
£84.66inside the $15 to $100 sweet spot
Price range
£35.25–£162.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #45 within Small Kitchen Appliances. It carries 1,582 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
2.4%
Average rank
#45in Small Kitchen Appliances
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,582per listing
Listings tracked
14

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Ninja Kettle and Toaster Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£14K£29K£43K£58K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Ninja96%
  • WEEKETT2%
  • Russell Hobbs2%

Demand

Ninja Kettle and Toaster Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.9× · 8 of 12 months tracked

Search terms

Top Ninja Kettle and Toaster Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja kettle and toaster sets68K/yr
  • ninja kettle and toaster14K/yr
  • ninja toaster and kettle set9K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Kettle and Toaster Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.11

Falls apart

Broke after 2 months

won't last

Leak-Proof12%

Leaking

It leaks

its constantly leaking

Value For Money9%+0.47

Too expensive

Disappointing for the price

Not helpful when the price is now £20 higher

Quality-Overall8%+1.07

Not a quality kettle

Not the quality you expect from such a large brand

Poor quality

Heating6%

now does not heat up anymore do not buy

gets very hot

Kettle stopped heating water within 2 months

Love

Quality-Overall19%+1.07

The build quality feels solid

Best quality

Good quality knives

Temperature Control9%+0.43

loving the choice of different temperatures

Good for temperature management

The temperature settings are useful

Color9%+0.70

Beautiful colour

lovely neutral colour

Beautiful colours

Value For Money8%+0.47

Excellent value

Good price

Excellent value for money

Ease Of Use6%+0.39

Easy to handle

Easy to use

easy to read

Return

2.6% Return rate 53% Fixable by listing

Color23%▅▇▅█▇█

Im very disappointed with the colour

The colour is slightly on the grey side rather than beige/cream

Colour of the product is totally different to the picture on the box

Size-Overall12%▄▆█▆▅▇
Functionality-Overall8%█▆▄▄▆▆

the performance is lacking

that doesn't work either

it doesn't work as intended

Heating5%█▃▅▅▄▄

now does not heat up anymore do not buy

gets very hot

Kettle stopped heating water within 2 months

Toasting5%█▃█▄█▄

The toasting isn't great

Useless at toasting

I doesnt toast both sides the same

FAQ

Common Ninja Kettle and Toaster Sets questions

Answered from the same tracked data.