ninja kettle and toaster sets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£84.66avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good£35.25–£162.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,581.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£145K£145K/yr · 91K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ninja kettle and toaster sets is a £145K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
ninja kettle and toaster sets market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £63K–£85K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 93%
- Out of stock
- 2.4%
- Avg brand age
- 44 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
100
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Ninja96%
- WEEKETT2%
- Russell Hobbs2%
Demand
Weekly Amazon search volume, last 35 weeks — -13.5% search growth over the last 90 days.Top ninja kettle and toaster sets search terms
- ninja kettle and toaster sets68K/yr
- ninja kettle and toaster14K/yr
- ninja toaster and kettle set9K/yr
Top ninja kettle and toaster sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ninja Perfect Temperature KT200UK Kettle Temperature Selector Matte Black
Ninja£57.404.6★1,779 rev
Ninja Foodi 3-in-1 Toaster Grill & Panini Press Black ST200UK ST200UK
Ninja£107.364.5★858 rev
Ninja Foodi 3-in-1 Toaster Grill and Panini Press ST202UKSTGD
Ninja£93.454.3★175 rev
Ninja Perfect Temperature Kettle 1.7L Temperature Control KT201UKSTGD
Ninja£56.044.4★284 rev
Ninja Perfect Temperature Kettle 1.7L with Temperature Control KT201UK
Ninja£64.764.4★1,342 rev
Newest
by launch dateNinja Perfect Temperature Kettle 1.7L Temperature Control KT201UKSTGD
Ninja£56.04284 rev
Ninja Foodi 3-in-1 Toaster Grill and Panini Press ST202UKSTGD
Ninja£93.45175 rev
Ninja Speedi 12-in-1 Multi-Cooker 5.7L Cooking Pot ON500UKSTGD
Ninja£131.98131 rev
Ninja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD
Ninja£162.78457 rev
Russell Hobbs Kettle Brontë Stone Stylish Matte Design with Chrome Accents Perfect Pour Spout 360 Base With Cord Storage Easy Open Lid 1.7L Capacity 3000W
Russell Hobbs£35.25268 rev
Trending
90-day click momentum
Ninja Foodi PossibleCooker 8-in-1 Slow Cooker 8L Sea Salt Grey MC1001UK
Ninja£91.624.7★
Ninja Perfect Temperature Kettle 1.7 L with Temperature Control LED Display Easy to Use Kettle with Quick Boil Temperature Maintenance Matte Black KT200EU
Ninja£86.634.6★
Ninja Speedi 12-in-1 Multi-Cooker 5.7L Cooking Pot ON500UKSTGD
Ninja£131.984.7★
Russell Hobbs Kettle Brontë Stone Stylish Matte Design with Chrome Accents Perfect Pour Spout 360 Base With Cord Storage Easy Open Lid 1.7L Capacity 3000W
Russell Hobbs£35.254.5★
Ninja Perfect Temperature Kettle 1.7L with Temperature Control KT201UK
Ninja£64.764.4★
What buyers say about ninja kettle and toaster sets
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality feels solid”
“loving the choice of different temperatures”
“Beautiful colour”
“Excellent value”
“Easy to handle”
“It heats water incredibly fast”
“The toaster is fantastic”
“The design looks smart”
“Ninja fryer, good”
“cooks well”
What buyers complain about
“Falls apart”
“Leaking”
“Too expensive”
“Not a quality kettle”
“now does not heat up anymore do not buy”
“digital display is faulty”
“The toasting isn't great”
“the performance is lacking”
“A bit complicated to operate manually”
“Im very disappointed with the colour”
Top return reasons
Common questions
- Is ninja kettle and toaster sets profitable to sell on Amazon United Kingdom?
- The niche generates £145K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (31/100).
- How competitive is the ninja kettle and toaster sets niche?
- 3 brands and 100 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ninja kettle and toaster sets?
- Top complaints mined from reviews: Durability, Leak-Proof, Value For Money. The return rate is 2.6%.
- What does it cost to enter the ninja kettle and toaster sets niche?
- Listings span £35.25–£162.78; the average listing price is £84.66 (sweet spot $15–$100). The average incumbent carries 1,582 reviews — the moat a new listing must climb.