Ninja Kettle and Toaster Sets
FailThe top 5 brands take 100% of clicks, so Ninja Kettle and Toaster Sets is a Fail.
- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £145K/yr91K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 80%top-5 click share · 3 brands · 100 sellers
Flapen Score
Ninja Kettle and Toaster Sets against its category
The dotted line is the Home & Garden average. Past it, Ninja Kettle and Toaster Sets is stronger. Inside it, weaker.
Market
The Ninja Kettle and Toaster Sets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ninja Kettle and Toaster Sets 91K times last year and spent an estimated £145K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £145Ka year
- Top search term
- ninja kettle and toaster sets68K searches a year
02 · Price
A sale here is worth £84.66.
Listings sell for £84.66 on average, from £35.25 to £162.78. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £84.66 that is £0 to £8K a year per listing.
- Average price
- £84.66inside the $15 to $100 sweet spot
- Price range
- £35.25–£162.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #45 within Small Kitchen Appliances. It carries 1,582 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 2.4%
- Average rank
- #45in Small Kitchen Appliances
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,582per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Ninja Kettle and Toaster Sets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ninja Perfect Temperature KT200UK Kettle Temperature Selector Matte Black
- Price
- £57.40
- Rating
- 4.6/5
- Reviews
- 1,779
- Age
- 4y ago

Ninja Foodi 3-in-1 Toaster Grill & Panini Press Black ST200UK ST200UK
- Price
- £107.36
- Rating
- 4.5/5
- Reviews
- 858
- Age
- 4y ago

Ninja Foodi 3-in-1 Toaster Grill and Panini Press ST202UKSTGD
- Price
- £93.45
- Rating
- 4.3/5
- Reviews
- 175
- Age
- 11mo ago

Ninja Perfect Temperature Kettle 1.7L Temperature Control KT201UKSTGD
- Price
- £56.04
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 10mo ago

Ninja Perfect Temperature Kettle 1.7L with Temperature Control KT201UK
- Price
- £64.76
- Rating
- 4.4/5
- Reviews
- 1,342
- Age
- 4y ago
Trending
90-day click momentum
Ninja Foodi PossibleCooker 8-in-1 Slow Cooker 8L Sea Salt Grey MC1001UK
- Price
- £91.62
- Rating
- 4.7/5
- Reviews
- 1,753
- Age
- 3y ago

Ninja Perfect Temperature Kettle 1.7 L with Temperature Control LED Display Easy to Use Kettle with Quick Boil Temperature Maintenance Matte Black KT200EU
- Price
- £86.63
- Rating
- 4.6/5
- Reviews
- 656
- Age
- 3y ago

Ninja Speedi 12-in-1 Multi-Cooker 5.7L Cooking Pot ON500UKSTGD
- Price
- £131.98
- Rating
- 4.7/5
- Reviews
- 131
- Age
- 11mo ago

Russell Hobbs Kettle Brontë Stone Stylish Matte Design with Chrome Accents Perfect Pour Spout 360 Base With Cord Storage Easy Open Lid 1.7L Capacity 3000W
- Price
- £35.25
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 1y ago

Ninja Perfect Temperature Kettle 1.7L with Temperature Control KT201UK
- Price
- £64.76
- Rating
- 4.4/5
- Reviews
- 1,342
- Age
- 4y ago
Newest
by launch date
Ninja Perfect Temperature Kettle 1.7L Temperature Control KT201UKSTGD
- Price
- £56.04
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 10mo ago

Ninja Foodi 3-in-1 Toaster Grill and Panini Press ST202UKSTGD
- Price
- £93.45
- Rating
- 4.3/5
- Reviews
- 175
- Age
- 11mo ago

Ninja Speedi 12-in-1 Multi-Cooker 5.7L Cooking Pot ON500UKSTGD
- Price
- £131.98
- Rating
- 4.7/5
- Reviews
- 131
- Age
- 11mo ago

Ninja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD
- Price
- £162.78
- Rating
- 4.7/5
- Reviews
- 457
- Age
- 1y ago

Russell Hobbs Kettle Brontë Stone Stylish Matte Design with Chrome Accents Perfect Pour Spout 360 Base With Cord Storage Easy Open Lid 1.7L Capacity 3000W
- Price
- £35.25
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
100
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Ninja96%
- WEEKETT2%
- Russell Hobbs2%
Demand
Ninja Kettle and Toaster Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.9× · 8 of 12 months tracked
Search terms
Top Ninja Kettle and Toaster Sets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ninja kettle and toaster sets68K/yr
- ninja kettle and toaster14K/yr
- ninja toaster and kettle set9K/yr
Reviews and returns
What reviews say buyers love and hate about Ninja Kettle and Toaster Sets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Falls apart
Broke after 2 months
won't last
Leaking
It leaks
its constantly leaking
Too expensive
Disappointing for the price
Not helpful when the price is now £20 higher
Not a quality kettle
Not the quality you expect from such a large brand
Poor quality
now does not heat up anymore do not buy
gets very hot
Kettle stopped heating water within 2 months
Love
The build quality feels solid
Best quality
Good quality knives
loving the choice of different temperatures
Good for temperature management
The temperature settings are useful
Beautiful colour
lovely neutral colour
Beautiful colours
Excellent value
Good price
Excellent value for money
Easy to handle
Easy to use
easy to read
Return
2.6% Return rate 53% Fixable by listing
Im very disappointed with the colour
The colour is slightly on the grey side rather than beige/cream
Colour of the product is totally different to the picture on the box
the performance is lacking
that doesn't work either
it doesn't work as intended
now does not heat up anymore do not buy
gets very hot
Kettle stopped heating water within 2 months
The toasting isn't great
Useless at toasting
I doesnt toast both sides the same
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ninja Kettle and Toaster Sets questions
Answered from the same tracked data.









