Is ninja hand blender profitable to sell on Amazon United Kingdom?

The niche generates £113K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -75.2%. Flapen's verdict: Skip it (30/100).

How competitive is the ninja hand blender niche?

3 brands and 55 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ninja hand blender?

Top complaints mined from reviews: Durability, Quality-Overall, Mixing/Blending. The return rate is 1.9%.

When does demand for ninja hand blender peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the ninja hand blender niche?

Listings span £21.35–£85.82; the average listing price is £52.52 (sweet spot $15–$100). The average incumbent carries 3,341 reviews — the moat a new listing must climb.

ninja hand blender

Skip it

Soft demand (-75.2% this quarter) — this niche doesn't clear our bar today.

Price range

Incredible£21.35–£85.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£52.52

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,340.71

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay£113K

£113K/yr · 92K searches

Competition

Bad95%

top-5 click share — a locked-up shelf

Growth

Bad-75.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, ninja hand blender is a £113K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

ninja hand blender market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £79K–£105K; units × avg price
Conversion rate: 2.3%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Ninja95%
Bosch3%
Braun2%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — -75.2% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top ninja hand blender search terms

ninja hand blender26K/yr -42.2%2.9% conv.
ninja hand blender 3 in 19K/yr -61.8%2.9% conv.
hand blender ninja11K/yr -70.4%2.1% conv.
ninja hand mixer6K/yr -66.1%1.2% conv.
ninja stick blender5K/yr -70.6%5.1% conv.
ninja whisk5K/yr -74.5%2.5% conv.
ninja foodi 3-in-1 hand blender mixer & chopper ci100uk3K/yr -37.4%3.4% conv.
ninja immersion blender3K/yr -85.2%5.0% conv.
ninja 3 in 1 hand blender3K/yr -86.1%3.7% conv.
ninja foodi 3 in 1 hand blender2K/yr -86.5%6.9% conv.

All search terms

Top ninja hand blender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ninja Foodi 3-in-1 Hand Blender Hand Mixer & Chopper Black CI100UK

Ninja£75.144.4★427 rev

Ninja Foodi 3-in-1 Hand Blender Hand Mixer & Chopper with Gradual Start

Ninja£85.824.6★137 rev

Ninja Foodi 2-in-1 Hand Blender & Hand Mixer Food Processor

Ninja£67.734.5★300 rev

Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV

Ninja£31.114.4★4,438 rev

Ninja Express Chop Mini Herb & Vegetable Chopper Black NJ1002UKBK

Ninja£24.454.6★12,914 rev

Newest

by launch date

Ninja Foodi 3-in-1 Hand Blender Hand Mixer & Chopper with Gradual Start

Ninja£85.82137 rev

10mo ago

Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV

Ninja£31.114,438 rev

2y ago

Ninja Foodi 3-in-1 Hand Blender Hand Mixer & Chopper Black CI100UK

Ninja£75.14427 rev

3y ago

Ninja Foodi 2-in-1 Hand Blender & Hand Mixer Food Processor

Ninja£67.73300 rev

3y ago

Braun MultiQuick 7 MQ7045 Hand Blender Mixer ActiveBlade System EasyClick Plus System Splash Control

Braun£62.022,415 rev

6y ago

What buyers say about ninja hand blender

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Best quality”

Mixing/Blending13%

“Nice mixer”

Ease Of Use12%

“Makes my life so much easier”

Value For Money10%

“Fair price”

Ease Of Cleaning6%

“Great blender and really Easy to clean”

Advertised Vs Actual Product3%

“It does the job”

Strength3%

“powerful enough for the toughest jobs”

Cooking Experience3%

“This is a really useful little chopper for everyday cooking”

Compactness2%

“So small and compact”

Sharpness2%

“The blade is very sharp”

What buyers complain about

Durability23%

“Doesn't last”

Quality-Overall8%

“Bad quality”

Mixing/Blending6%

“unfortunately liquid from mixing”

Charging5%

“Barely holds charge”

Ease Of Cleaning5%

“bits of food get wedged into the gaps where you can't reach to clean them out”

Functionality-Overall3%

“Did not work”

Battery Life3%

“Disappointing - Battery does not hold the hold”

Value For Money3%

“Loses a star for being slightly overpriced”

Add-Ons/Attachments2%

“now the rest of the attachments in the set are useless”

Ease Of Use2%

“the process is far too cumbersome”

Top return reasons

Functionality-Overall16%

Size-Overall16%

Product Condition8%

Charging6%

Mixing/Blending5%

Weight Heavy5%

Durability4%

Quality-Overall4%

Add-Ons/Attachments3%