Ninja Flexi Drawer 10.4l Air Fryer
FailThe top 5 products take 100% of clicks, so Ninja Flexi Drawer 10.4l Air Fryer is a Fail.
- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £387K/yr79K searches / yr
- 90-day growth
- -28.5%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 9 sellers
Flapen Score
Ninja Flexi Drawer 10.4l Air Fryer against its category
The dotted line is the Home & Garden average. Past it, Ninja Flexi Drawer 10.4l Air Fryer is stronger. Inside it, weaker.
Market
The Ninja Flexi Drawer 10.4l Air Fryer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ninja Flexi Drawer 10.4l Air Fryer 79K times last year and spent an estimated £387K. All 2 brands take every click. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -28.5%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £387Ka year
- Peak month
- November6.0× the quietest month
- Top search term
- ninja flexi drawer 10.4l air fryer24K searches a year
02 · Price
A sale here is worth £117.57.
Listings sell for £117.57 on average, from £14.95 to £170.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £117.57 that is £29K to £59K a year per listing.
- Average price
- £117.57above the $15 to $100 sweet spot
- Price range
- £14.95–£170.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £29K–£59K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #40 within Small Kitchen Appliances. It carries 1,353 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 20.0%
- Average rank
- #40in Small Kitchen Appliances
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,353per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Ninja Flexi Drawer 10.4l Air Fryer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ninja Foodi FlexDrawer Air Fryer Dual Zone Removable Divider 7-in-1
- Price
- £170.91
- Rating
- 4.8/5
- Reviews
- 1,879
- Age
- 3y ago
Ninja Foodi FlexDrawer Air Fryer Dual Zone Black and Copper AF500UKCP
- Price
- £166.84
- Rating
- 4.7/5
- Reviews
- 1,657
- Age
- 2y ago
Airflow Max Ninja FlexDrawer 10.4L AF500UK 3-in-1 Silicone Liner with Divider | Glove-Like Fit | 3.5mm Thick with 15mm Ridges for Airflow | Ninja AF500UK Accessories 1PC | by iStock Kitchen
- Price
- £14.95
- Rating
- 4.4/5
- Reviews
- 524
- Age
- 2y ago
Trending
90-day click momentumAirflow Max Ninja FlexDrawer 10.4L AF500UK 3-in-1 Silicone Liner with Divider | Glove-Like Fit | 3.5mm Thick with 15mm Ridges for Airflow | Ninja AF500UK Accessories 1PC | by iStock Kitchen
- Price
- £14.95
- Rating
- 4.4/5
- Reviews
- 524
- Age
- 2y ago
Ninja Foodi FlexDrawer Air Fryer Dual Zone Removable Divider 7-in-1
- Price
- £170.91
- Rating
- 4.8/5
- Reviews
- 1,879
- Age
- 3y ago
Ninja Foodi FlexDrawer Air Fryer Dual Zone Black and Copper AF500UKCP
- Price
- £166.84
- Rating
- 4.7/5
- Reviews
- 1,657
- Age
- 2y ago
Newest
by launch dateAirflow Max Ninja FlexDrawer 10.4L AF500UK 3-in-1 Silicone Liner with Divider | Glove-Like Fit | 3.5mm Thick with 15mm Ridges for Airflow | Ninja AF500UK Accessories 1PC | by iStock Kitchen
- Price
- £14.95
- Rating
- 4.4/5
- Reviews
- 524
- Age
- 2y ago
Ninja Foodi FlexDrawer Air Fryer Dual Zone Black and Copper AF500UKCP
- Price
- £166.84
- Rating
- 4.7/5
- Reviews
- 1,657
- Age
- 2y ago
Ninja Foodi FlexDrawer Air Fryer Dual Zone Removable Divider 7-in-1
- Price
- £170.91
- Rating
- 4.8/5
- Reviews
- 1,879
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Ninja97%
- iStock kitchen3%
Demand
Ninja Flexi Drawer 10.4l Air Fryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Ninja Flexi Drawer 10.4l Air Fryer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ninja flexi drawer 10.4l air fryer24K/yr
- af500uk6K/yr
- ninja flexdrawer5K/yr
- ninja air fryer flexidrawer6K/yr
- ninja af500uk5K/yr
- ninja megazone air fryer5K/yr
- ninja foodi flexdrawer dual air fryer 10.4l af500uk11K/yr
- ninja foodi flexdrawer4K/yr
- ninja air fryer 10.4l5K/yr
- ninja flexi drawer air fryer2K/yr
Reviews and returns
What reviews say buyers love and hate about Ninja Flexi Drawer 10.4l Air Fryer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
and it broke when turned off
unfortunately zone 1 broke after 3 months
Didn't last
My main criticism is how difficult it is to clean
While they claim to be non-stick, grease tends to build up over time in the tiny grooves and corners, making them quite frustrating to scrub by hand
it took quite a lot of scrubbing
Disappointed with the quality
is showing severe signs of poor quality
Poor quality item
Was a bit dubious of these given they are a bit more expensive than ones I've bought in the past that had sagged and not stable and didn't hold their shape
certainly not at the price
Not worth the money
if its positioned on a heat proof Matt then it tends to slide a little
As such, both compartments end up being heated
Too hot
Love
Fantastic bit of kit and well made
Excellent product
as far as I can tell at this time appears to be well made
Brilliant Air Fryer
I love this ninja 7 in 1 air fryer and looks and cooks great
Good air fryer fast cooking
Fits perfect
it's a secure fit
Fits like a glove
Excellent cleans well cooks well
cleans easily
super easy to wash
Easy to use
Makes things so much easier
easy to use with good instructions
Return
3.3% Return rate 55% Fixable by listing
They've never fitted right
Because item is large
It's bigger than my old on
Was a bit dubious of these given they are a bit more expensive than ones I've bought in the past that had sagged and not stable and didn't hold their shape
certainly not at the price
Not worth the money
Handle broken again
the handle snapped. in a weird place so couldnt be replaced
handles have broken off
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ninja Flexi Drawer 10.4l Air Fryer questions
Answered from the same tracked data.