ninja flexi drawer 10.4l air fryer
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good£117.57avg listing price — sweet spot $15–$100
Market size
Good£387K£387K/yr · 79K searches
Price range
Good£14.95–£170.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,353.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ninja flexi drawer 10.4l air fryer is a £387K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
ninja flexi drawer 10.4l air fryer market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- £235K–£294K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 20.0%
- Avg brand age
- 22 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Ninja97%
- iStock kitchen3%
Demand
Weekly Amazon search volume, last 49 weeks — -28.5% search growth over the last 90 days.Top ninja flexi drawer 10.4l air fryer search terms
- ninja flexi drawer 10.4l air fryer24K/yr
- af500uk6K/yr
- ninja flexdrawer5K/yr
- ninja air fryer flexidrawer6K/yr
- ninja af500uk5K/yr
- ninja megazone air fryer5K/yr
- ninja foodi flexdrawer dual air fryer 10.4l af500uk11K/yr
- ninja foodi flexdrawer4K/yr
- ninja air fryer 10.4l5K/yr
- ninja flexi drawer air fryer2K/yr
Top ninja flexi drawer 10.4l air fryer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ninja Foodi FlexDrawer Air Fryer Dual Zone Removable Divider 7-in-1
Ninja£170.914.8★1,879 rev
Ninja Foodi FlexDrawer Air Fryer Dual Zone Black and Copper AF500UKCP
Ninja£166.844.7★1,657 rev
Airflow Max Ninja FlexDrawer 10.4L AF500UK 3-in-1 Silicone Liner with Divider | Glove-Like Fit | 3.5mm Thick with 15mm Ridges for Airflow | Ninja AF500UK Accessories 1PC | by iStock Kitchen
iStock kitchen£14.954.4★524 rev
Newest
by launch dateAirflow Max Ninja FlexDrawer 10.4L AF500UK 3-in-1 Silicone Liner with Divider | Glove-Like Fit | 3.5mm Thick with 15mm Ridges for Airflow | Ninja AF500UK Accessories 1PC | by iStock Kitchen
iStock kitchen£14.95524 rev
Ninja Foodi FlexDrawer Air Fryer Dual Zone Black and Copper AF500UKCP
Ninja£166.841,657 rev
Ninja Foodi FlexDrawer Air Fryer Dual Zone Removable Divider 7-in-1
Ninja£170.911,879 rev
Trending
90-day click momentumAirflow Max Ninja FlexDrawer 10.4L AF500UK 3-in-1 Silicone Liner with Divider | Glove-Like Fit | 3.5mm Thick with 15mm Ridges for Airflow | Ninja AF500UK Accessories 1PC | by iStock Kitchen
iStock kitchen£14.954.4★
Ninja Foodi FlexDrawer Air Fryer Dual Zone Removable Divider 7-in-1
Ninja£170.914.8★
Ninja Foodi FlexDrawer Air Fryer Dual Zone Black and Copper AF500UKCP
Ninja£166.844.7★
What buyers say about ninja flexi drawer 10.4l air fryer
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic bit of kit and well made”
“Brilliant Air Fryer”
“Fits perfect”
“Excellent cleans well cooks well”
“Easy to use”
“all the food comes out great”
“Value for money”
“not flimsy at all”
“It cooks quickly”
“This is a really great design”
What buyers complain about
“and it broke when turned off”
“My main criticism is how difficult it is to clean”
“Disappointed with the quality”
“Was a bit dubious of these given they are a bit more expensive than ones I've bought in the past that had sagged and not stable and didn't hold their shape”
“if its positioned on a heat proof Matt then it tends to slide a little”
“Not as sturdy as advertised as already cracked after a few uses”
“Handle broken again”
“They've never fitted right”
“I only wish this was available when I fist bought my air fryer as it would of kept it free from grease marks from the dish washer”
“rust we have probably been ingesting”
Top return reasons
Common questions
- Is ninja flexi drawer 10.4l air fryer profitable to sell on Amazon United Kingdom?
- The niche generates £387K/yr across 3 tracked products. 90-day search growth is -28.5%. Flapen's verdict: Skip it (31/100).
- How competitive is the ninja flexi drawer 10.4l air fryer niche?
- 2 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ninja flexi drawer 10.4l air fryer?
- Top complaints mined from reviews: Durability, Ease Of Cleaning, Quality-Overall. The return rate is 3.3%.
- What does it cost to enter the ninja flexi drawer 10.4l air fryer niche?
- Listings span £14.95–£170.91; the average listing price is £117.57 (sweet spot $15–$100). The average incumbent carries 1,353 reviews — the moat a new listing must climb.