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Ninja Creami

Fail

The top 5 brands take 100% of clicks, so Ninja Creami is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£3.3M/yr1.1M searches / yr
90-day growth
+97.7%search demand this quarter
Competition
97%top-5 click share · 1 brands · 27 sellers

Flapen Score

Ninja Creami against its category

The dotted line is the Home & Garden average. Past it, Ninja Creami is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Creami market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Creami 1.1M times last year and spent an estimated £3.3M. One brand takes every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +97.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+97.7%
Conversion, latest week
1.6%
Market size, estimated
£3.3Ma year
Top search term
ninja creami762K searches a year

02 · Price

A sale here is worth £181.56.

Listings sell for £181.56 on average, from £129.85 to £253.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £181.56 that is £272K to £363K a year per listing.

Average price
£181.56above the $15 to $100 sweet spot
Price range
£129.85–£253.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£272K–£363K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #3 within Small Kitchen Appliances. It carries 545 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#3in Small Kitchen Appliances
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
545per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Ninja Creami products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£329K£658K£987K£1.3M1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Ninja100%
  • Open — no brand owns it (0%)

Demand

Ninja Creami search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 3.1× · 11 of 12 months tracked

Search terms

Top Ninja Creami search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja creami762K/yr
  • ninja ice cream maker171K/yr
  • ninja ice cream maker uk63K/yr
  • ninja creamy24K/yr
  • ninja ice cream23K/yr
  • creami20K/yr
  • ninja icecream maker11K/yr
  • ninja ice-cream maker10K/yr
  • ninja milkshake maker9K/yr
  • ice cream maker ninja13K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Creami

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%+0.44

For the price its Expensive

Quite pricey

annoyed its more expensive than half year ago

Durability9%−0.12

Can't say about durability

Broke on first use

Broke after only a few uses

Quality-Overall7%−0.02

Quality of the ice cream poor

Terrible quality

Poor quality failed twice

Size-Overall6%+0.43

smaller than expected

Its a bit larger than I expected

That said, the machine is big

Advertised Vs Actual Product5%−0.07

Looks good disappointing it did not match description

misleading product description

however the description is incorrect

Love

Ease Of Use15%+1.28

Easy to use

Its a surprisingly versatile machine

The included tubs are very handy

Quality-Overall15%−0.02

so build quality was as expected

Great product

Overall, a great machine with solid quality and decent value for money,

Value For Money10%+0.44

We bought this as it was at such a good price

Good value for money

Definitely worth the price

Ease Of Cleaning6%+0.48

Easy to clean

Cleanup is straightforward thanks to its removable parts

Cleanup is straightforward

Texture/Consistency-Overall6%+0.30

What impressed me most is the texture

The results have a lovely consistency

The texture is smooth

Return

3.7% Return rate 28% Fixable by listing

Functionality-Overall26%▇█▆▆▆▅

Started smoking and hasn't worked since

Size-Overall17%▆▇█▅▄█

smaller than expected

Its a bit larger than I expected

That said, the machine is big

Value For Money6%▁▄▃▆██

For the price its Expensive

Quite pricey

annoyed its more expensive than half year ago

Product Condition5%▁▁█▇▄▃

had been used

Quality-Overall5%▇▆▃█▇▄

Quality of the ice cream poor

Terrible quality

Poor quality failed twice

FAQ

Common Ninja Creami questions

Answered from the same tracked data.