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ninja creami

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 96Growth 90Conversion 20Competition 3Returns 41Price range 0Avg price 49Brand share 0Review moat 74Quality gap 58

Market size

Incredible£3.3M

£3.3M/yr · 1.1M searches

Growth

Great+97.7%

90-day search growth — must beat 0% to launch

Review moat

Good544.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£181.56

avg listing price — sweet spot $15–$100

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£129.85–£253.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, ninja creami is a £3.3M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

ninja creami market data

Units sold / yr
15K–20K
avg 1,500–2,000/product
Revenue / yr
£2.7M–£3.6M
units × avg price
Conversion rate
1.6%
Avg BSR
#3
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
6.7%
Avg brand age
30 months
Avg seller age
170 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Ninja100%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 48 weeks — +97.7% search growth over the last 90 days.
90K70KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Feb '26Apr '26Jun '26

Top ninja creami search terms

  • ninja creami762K/yr
  • ninja ice cream maker171K/yr
  • ninja ice cream maker uk63K/yr
  • ninja creamy24K/yr
  • ninja ice cream23K/yr
  • creami20K/yr
  • ninja icecream maker11K/yr
  • ninja ice-cream maker10K/yr
  • ninja milkshake maker9K/yr
  • ice cream maker ninja13K/yr
All search terms

Top ninja creami products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£329K20%£658K30%£987K40%£1.3M1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about ninja creami

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“Easy to use”

Quality-Overall15%

“so build quality was as expected”

Value For Money10%

“We bought this as it was at such a good price”

Ease Of Cleaning6%

“Easy to clean”

Texture/Consistency-Overall6%

“What impressed me most is the texture”

Cooking Experience5%

“With 10 functions available, weve made traditional ice cream, gelato, frozen yoghurt and sorbet - all have given great results”

Design-Overall5%

“It looks stylish, modern and honestly just cool sitting on the worktop”

Color4%

“love the colour”

Functionality-Overall4%

“the machines performance is consistent”

Baking3%

“A brilliant addition to the kitchen”

What buyers complain about

Value For Money12%

“For the price its Expensive”

Durability9%

“Can't say about durability”

Quality-Overall7%

“Quality of the ice cream poor”

Size-Overall6%

“smaller than expected”

Advertised Vs Actual Product5%

“Looks good disappointing it did not match description”

Mixing/Blending4%

“Not an ice cream maker its a blender that breaks down ingredients you have put in a freezer, Very hit and miss on results even following the recipes”

Instructions/User Manual/Troubleshooting4%

“It did take me a while to learn how best to use the different functions”

Functionality-Overall2%

“Started smoking and hasn't worked since”

Product Condition2%

“had been used”

Unsustainable Design2%

“So overall a fault in the design”

Top return reasons

Functionality-Overall26%
Size-Overall17%
Value For Money6%
Product Condition5%
Quality-Overall5%
Ease Of Use5%
Advertised Vs Actual Product4%
Durability3%
Mixing/Blending3%
Mechanism Issues3%

Common questions

Is ninja creami profitable to sell on Amazon United Kingdom?
The niche generates £3.3M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +97.7%. Flapen's verdict: Skip it (46/100).
How competitive is the ninja creami niche?
1 brands and 27 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ninja creami?
Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 3.7%.
What does it cost to enter the ninja creami niche?
Listings span £129.85–£253.84; the average listing price is £181.56 (sweet spot $15–$100). The average incumbent carries 545 reviews — the moat a new listing must climb.