Skip to content

Ninja Coffee Machine Water Filter

Fail

Prices span $6.05–$12.54, mostly outside the sweet spot, so Ninja Coffee Machine Water Filter is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£82K/yr53K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
90%top-5 click share · 7 brands · 8 sellers

Flapen Score

Ninja Coffee Machine Water Filter against its category

The dotted line is the Home & Garden average. Past it, Ninja Coffee Machine Water Filter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Coffee Machine Water Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Coffee Machine Water Filter 53K times last year and spent an estimated £82K. The top 5 brands take 94% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
17.0%
Market size, estimated
£82Ka year
Top search term
ninja coffee machine water filter16K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £6.05 to £12.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £9.11 that is £7K to £9K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£6.05–£12.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Coffee, Tea & Espresso. It carries 94 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Coffee, Tea & Espresso
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
94per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Ninja Coffee Machine Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£49K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

8

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

3%

  • MLKSI57%
  • TranRantic16%
  • SAIERTE9%
  • Hushtong7%
  • sumue5%
  • toijnhtk3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Ninja Coffee Machine Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 10 of 12 months tracked

Search terms

Top Ninja Coffee Machine Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja coffee machine water filter16K/yr
  • ninja cafe luxe water filter6K/yr
  • ninja luxe cafe water filter10K/yr
  • ninja coffee machine filter5K/yr
  • ninja water filter6K/yr
  • ninja water filter for coffee machine2K/yr
  • ninja filter coffee machine4K/yr
  • ninja coffee filter4K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Coffee Machine Water Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall60%−0.14

All others I found were too small

The filters are the wrong size

Do not fit

Advertised Vs Actual Product7%+0.06

However, I have an issue with the misleading claim on the web page. made more than once

Material Quality7%−0.01

The permeable wall is made from a synthetic fibrous material which is not as firm as in the original cartridge

Love

Value For Money29%+2.85

Excellent value for money

Best price

Good value for money

Size-Overall26%−0.14

Perfect fit

Easy to fit

The get fit perfect as advertised

Advertised Vs Actual Product14%+0.06

Exactly what I wanted

Appears to do the job

Do the job

Quality-Overall9%+0.28

Excellent product

The build quality feels alright

feel well made

Filtration7%−0.03

The filters themselves seem decent quality

excellent filters

Good value replacement filter

Return

0.1% Return rate 0% Fixable by listing

Filtration39%█▁▁▁█▃
Quality-Overall28%▁█▁▁▁▆
Certifications11%▁▁▁█▁▁
Water Resistance11%
Compatibility-Overall11%▁▁█▁▁▁

FAQ

Common Ninja Coffee Machine Water Filter questions

Answered from the same tracked data.