How competitive is the Ninja Blenders niche on Amazon United Kingdom?

2 brands and 119 sellers compete in Ninja Blenders on Amazon United Kingdom. The top 5 Ninja Blenders products take 64% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Ninja Blenders?

Ninja Blenders buyers on Amazon United Kingdom complain most about Durability, Mixing/Blending, Charging, the themes mined from the niche's reviews. Its return rate is 2.1%.

What does it cost to enter the Ninja Blenders niche?

Ninja Blenders sells for £75.14 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £24.45–£155.29. The average incumbent carries 3,943 reviews — the moat a new listing must climb.

Ninja Blenders

brand-locked demand (top 5 brands take 100% of clicks) — Ninja Blenders doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51

This niche Category average · 5,777 niches

Is Ninja Blenders profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ninja Blenders is a £2.9M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Ninja Blenders: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.5% over the last 90 days and 2.6% of searches end in a purchase.

£2.9M

revenue / yr

Units sold / yr40K

Search volume / yr-10.5%1.5M

Conversion rate2.6%

Avg price£75.14

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 119

Top-5 product click share64%

Open market0%

Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Top Ninja Blenders products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ninja 2-in-1 Blender with 3 Automatic Programs Blend Max Blend BN750UK

Price: £83.58
Rating: 4.7/5
Reviews: 5,114
Age: 6y ago

Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV

Price: £31.11
Rating: 4.4/5
Reviews: 4,438
Age: 2y ago

Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK

Price: £33.83
Rating: 4.4/5
Reviews: 4,438
Age: 2y ago

Ninja 3-in-1 Food Processor & Blender 1200W BN800UK Black

Price: £132.14
Rating: 4.6/5
Reviews: 5,578
Age: 6y ago

Ninja 700W Slim Blender & Smoothie Maker 2x 470ml Silver/Black QB3001UKS

Price: £40.77
Rating: 4.7/5
Reviews: 5,769
Age: 7y ago

Newest

by launch date

Ninja Blender with Auto-iQ Blend in Cup 1000W Stone Gold BN500UKSD1

Price: £60.23
Rating: 4.6/5
Reviews: 151
Age: 1mo ago

Ninja UltraCrush Jug Blender Make Smoothies Dips Sauces Black BP201UK

Price: £70.72
Rating: 4.9/5
Reviews: 14
Age: 3mo ago

Ninja BlendBoss Blender with Portable Tumbler Lavender Lemonade DB351UKPR

Price: £94.18
Rating: 4.6/5
Reviews: 136
Age: 5mo ago

Ninja 3-in-1 Detect Power Blender Processor Pro Stone Gold TB401UKSTGD

Price: £155.29
Rating: 4.6/5
Reviews: 156
Age: 11mo ago

Ninja 2-in-1 Detect Power Blender Pro & Single Serve 1200W TB301UKCP

Price: £82.13
Rating: 4.6/5
Reviews: 309
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Ninja95%
NutriBullet5%
Open — no brand owns it (0%)

Ninja Blenders demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR2.6%Products19Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews3,943Avg BSR#7

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Ninja Blenders search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ninja blender1.1M/yr +0.8%2.2% conv.
blender ninja66K/yr -29.1%2.1% conv.
ninja smoothie maker73K/yr -42.8%3.0% conv.
ninja blenders25K/yr -24.2%1.4% conv.
ninja bullet22K/yr -3.9%1.9% conv.
ninja mixer24K/yr -20.2%0.6% conv.
ninja bullet blender27K/yr -32.4%2.6% conv.
ninja professional blender21K/yr -43.2%2.1% conv.
ninja smoothie14K/yr -7.3%1.6% conv.
ninja blender 3 in 127K/yr -50.7%1.3% conv.

What reviews say buyers love and hate about Ninja Blenders

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Quality-Overall19%

“Best quality”

Mixing/Blending19%

“Great Blender”

Ease Of Use12%

“easy to operate”

Value For Money8%

“Great buy”

Ease Of Cleaning6%

“And it cleans its self”

What buyers complain about

62% of reviews

Durability16%

“Doesn't last”

Mixing/Blending8%

“doesnt blend well”

Charging7%

“it wont even charge anymore”

Functionality-Overall5%

“Did not work well”

Battery Life5%

“Horrible battery life”

Ninja Blenders return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

21%

2Functionality-Overall

15%

3Charging

4Mixing/Blending

5Product Condition

Common Ninja Blenders questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ninja Blenders 44/100 on Amazon United Kingdom — Skip it. The niche generates £2.9M/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -10.5% over the last 90 days.