Is ninja blenders profitable to sell on Amazon United Kingdom?

The niche generates £2.9M/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (44/100).

How competitive is the ninja blenders niche?

2 brands and 119 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ninja blenders?

Top complaints mined from reviews: Durability, Mixing/Blending, Charging. The return rate is 2.1%.

When does demand for ninja blenders peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the ninja blenders niche?

Listings span £24.45–£155.29; the average listing price is £75.14 (sweet spot $15–$100). The average incumbent carries 3,943 reviews — the moat a new listing must climb.

ninja blenders

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible£2.9M

£2.9M/yr · 1.5M searches

Avg price

Great£75.14

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good£24.45–£155.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,942.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, ninja blenders is a £2.9M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

ninja blenders market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: £2.3M–£3.0M; units × avg price
Conversion rate: 2.6%
Avg BSR: #7
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 29 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Ninja95%
NutriBullet5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top ninja blenders search terms

ninja blender1.1M/yr +0.8%2.2% conv.
blender ninja66K/yr -29.1%2.1% conv.
ninja smoothie maker73K/yr -42.8%3.0% conv.
ninja blenders25K/yr -24.2%1.4% conv.
ninja bullet22K/yr -3.9%1.9% conv.
ninja mixer24K/yr -20.2%0.6% conv.
ninja bullet blender27K/yr -32.4%2.6% conv.
ninja professional blender21K/yr -43.2%2.1% conv.
ninja smoothie14K/yr -7.3%1.6% conv.
ninja blender 3 in 127K/yr -50.7%1.3% conv.

All search terms

Top ninja blenders products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ninja 2-in-1 Blender with 3 Automatic Programs Blend Max Blend BN750UK

Ninja£83.584.7★5,114 rev

Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV

Ninja£31.114.4★4,438 rev

Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK

Ninja£33.834.4★4,438 rev

Ninja 3-in-1 Food Processor & Blender 1200W BN800UK Black

Ninja£132.144.6★5,578 rev

Ninja 700W Slim Blender & Smoothie Maker 2x 470ml Silver/Black QB3001UKS

Ninja£40.774.7★5,769 rev

Newest

by launch date

Ninja Blender with Auto-iQ Blend in Cup 1000W Stone Gold BN500UKSD1

Ninja£60.23151 rev

1mo ago

Ninja UltraCrush Jug Blender Make Smoothies Dips Sauces Black BP201UK

Ninja£70.7214 rev

3mo ago

Ninja BlendBoss Blender with Portable Tumbler Lavender Lemonade DB351UKPR

Ninja£94.18136 rev

5mo ago

Ninja 3-in-1 Detect Power Blender Processor Pro Stone Gold TB401UKSTGD

Ninja£155.29156 rev

11mo ago

Ninja 2-in-1 Detect Power Blender Pro & Single Serve 1200W TB301UKCP

Ninja£82.13309 rev

1y ago

What buyers say about ninja blenders

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Best quality”

Mixing/Blending19%

“Great Blender”

Ease Of Use12%

“easy to operate”

Value For Money8%

“Great buy”

Ease Of Cleaning6%

“And it cleans its self”

Strength5%

“Excellent and powerful product”

Advertised Vs Actual Product3%

“Exactly what I need”

Cooking Experience2%

“we love to cook”

Durability2%

“Built to last”

Size-Overall2%

“Really good size”

What buyers complain about

Durability16%

“Doesn't last”

Mixing/Blending8%

“doesnt blend well”

Charging7%

“it wont even charge anymore”

Functionality-Overall5%

“Did not work well”

Battery Life5%

“Horrible battery life”

Leak-Proof5%

“it was leaking water”

Ease Of Cleaning5%

“Fantastic blender, tricky to clean bits of it”

Quality-Overall4%

“The overall build quality is extremely poor”

Value For Money4%

“Cost so much money”

Ease Of Use2%

“It is hard not to use it every day”

Top return reasons

Size-Overall21%

Functionality-Overall15%

Charging7%

Mixing/Blending6%

Product Condition5%