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Ninja Blenders

Fail

The top 5 brands take 100% of clicks, so Ninja Blenders is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£2.9M/yr1.5M searches / yr
90-day growth
-10.5%search demand this quarter
Competition
64%top-5 click share · 2 brands · 119 sellers

Flapen Score

Ninja Blenders against its category

The dotted line is the Home & Garden average. Past it, Ninja Blenders is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Blenders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Blenders 1.5M times last year and spent an estimated £2.9M. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
2.6%
Market size, estimated
£2.9Ma year
Peak month
November1.5× the quietest month
Top search term
ninja blender1.1M searches a year

02 · Price

A sale here is worth £75.14.

Listings sell for £75.14 on average, from £24.45 to £155.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £75.14 that is £94K to £113K a year per listing.

Average price
£75.14inside the $15 to $100 sweet spot
Price range
£24.45–£155.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£94K–£113K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Small Kitchen Appliances. It carries 3,943 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Small Kitchen Appliances
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,943per listing
Listings tracked
19

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Ninja Blenders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£145K£290K£436K£581K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Ninja95%
  • NutriBullet5%
  • Open — no brand owns it (0%)

Demand

Ninja Blenders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ninja Blenders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja blender1.1M/yr
  • blender ninja66K/yr
  • ninja smoothie maker73K/yr
  • ninja blenders25K/yr
  • ninja bullet22K/yr
  • ninja mixer24K/yr
  • ninja bullet blender27K/yr
  • ninja professional blender21K/yr
  • ninja smoothie14K/yr
  • ninja blender 3 in 127K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Blenders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.09

Doesn't last

Broken

Breaks quickly

Mixing/Blending8%+0.53

doesnt blend well

it has problems trying to blend it

it struggles to blend

Charging7%−0.04

it wont even charge anymore

Barely holds charge

doesnt hold charge

Functionality-Overall5%−0.03

Did not work well

Blender not very good not working

Did not work

Battery Life5%−0.03

Horrible battery life

Battery Dies Fast

battery not lasting long

Love

Quality-Overall19%+1.39

Best quality

This blender is absolutely amazing quality

It is well made and looks good

Mixing/Blending19%+0.53

Great Blender

Blends very well

Blend very well

Ease Of Use12%+0.75

easy to operate

Ease of use

Very handy

Value For Money8%+0.37

Great buy

Good value for money

Money well spent

Ease Of Cleaning6%+0.21

And it cleans its self

Easy-clean blender

Easy to clean

Return

2.1% Return rate 29% Fixable by listing

Size-Overall21%▇▇▆█▆▇
Functionality-Overall15%▆▇▇▆█▆

Did not work well

Blender not very good not working

Did not work

Charging7%▇▆██▇▇

it wont even charge anymore

Barely holds charge

doesnt hold charge

Mixing/Blending6%█▆▆██▇

doesnt blend well

it has problems trying to blend it

it struggles to blend

Product Condition5%████▅▅

FAQ

Common Ninja Blenders questions

Answered from the same tracked data.