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Ninja Air Fryer Silicone Liners

Fail

Prices span $4.15–$14.38, mostly outside the sweet spot, so Ninja Air Fryer Silicone Liners is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£79K/yr104K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
75%top-5 click share · 12 brands · 17 sellers

Flapen Score

Ninja Air Fryer Silicone Liners against its category

The dotted line is the Home & Garden average. Past it, Ninja Air Fryer Silicone Liners is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Air Fryer Silicone Liners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Air Fryer Silicone Liners 104K times last year and spent an estimated £79K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
9.2%
Market size, estimated
£79Ka year
Peak month
January2.1× the quietest month
Top search term
ninja air fryer silicone liners32K searches a year

02 · Price

A sale here is worth £8.25.

Listings sell for £8.25 on average, from £4.15 to £14.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.25 that is £2K to £4K a year per listing.

Average price
£8.25under the $15 to $100 sweet spot
Price range
£4.15–£14.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #45 within Small Kitchen Appliances. It carries 2,043 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#45in Small Kitchen Appliances
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,043per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Ninja Air Fryer Silicone Liners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

17

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

12%

  • Belfort Etech19%
  • PINTAUR18%
  • Masgarlan15%
  • MAGEDON14%
  • Xaarmonex12%
  • YQL10%
  • Open — no brand owns it (6 brands, 12%)

Demand

Ninja Air Fryer Silicone Liners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Ninja Air Fryer Silicone Liners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja air fryer silicone liners32K/yr
  • silicone air fryer liner ninja20K/yr
  • ninja silicone air fryer liners17K/yr
  • silicone liners for ninja dual air fryer4K/yr
  • ninja silicone liners6K/yr
  • silicone ninja air fryer liners4K/yr
  • ninja airfryer silicone liners4K/yr
  • ninja air fryer liners silicone4K/yr
  • ninja silicone trays3K/yr
  • air fryer liners silicone ninja3K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Air Fryer Silicone Liners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.05

To small

A little bit of a tight fit

Doesn't fit

Strength9%−0.10

Very flimsy

Not sturdy

Soo flimsy

Quality-Overall8%+1.05

Not the quality I was expecting

Cheap quality

Not great quality

Ease Of Cleaning6%+0.88

Not easy to clean

Good Concept, But Cleaning Is Challenging

Hard to clean

Thickness6%−0.07

Not as thick as they looked

thicker than normal

Thin Liners

Love

Size-Overall19%−0.05

fit like a glove

Fits drawers perfectly

Correct size

Quality-Overall18%+1.05

Brilliant Quality

Fantastic product very well made

Solid quality product

Ease Of Cleaning14%+0.88

Cleans easily

easy to remove for cleaning

Easy to wash

Frying Quality13%+1.50

Perfect for my tower air fryer

Great accessory for the fryer

great for the air fryer

Value For Money8%+0.73

Good for the price

Good value for money

Amazing value

Return

1.1% Return rate 78% Fixable by listing

Size-Overall72%██▇▇██

To small

A little bit of a tight fit

Doesn't fit

Strength6%▅▇█▄█▆

Very flimsy

Not sturdy

Soo flimsy

Quality-Overall5%▆▄▄█▃▇

Not the quality I was expecting

Cheap quality

Not great quality

Compatibility-Overall3%▅▄█▂▇▄
Thin2%▃▃▆█▇▅

Thin

Thin silicone

A little thin

FAQ

Common Ninja Air Fryer Silicone Liners questions

Answered from the same tracked data.