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ninja air fryer silicone liners

Skip it

Prices mostly outside the sweet spot ($4.15–$14.38) — this niche doesn't clear our bar today.

Market size 20Growth 11Conversion 84Competition 21Returns 93Price range 0Avg price 23Brand share 46Review moat 45Quality gap 43

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,043.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.25

avg listing price — sweet spot $15–$100

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad£79K

£79K/yr · 104K searches

Growth

Bad-28.2%

90-day search growth — must beat 0% to launch

Price range

Bad£4.15–£14.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, ninja air fryer silicone liners is a £79K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

ninja air fryer silicone liners market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
£83K–£103K
units × avg price
Conversion rate
9.2%
Avg BSR
#45
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
13.3%
Avg brand age
24 months
Avg seller age
216 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 flat

Sellers

17

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

12%

  • Belfort Etech19%
  • PINTAUR18%
  • Masgarlan15%
  • MAGEDON14%
  • Xaarmonex12%
  • YQL10%
  • Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Top ninja air fryer silicone liners search terms

  • ninja air fryer silicone liners32K/yr
  • silicone air fryer liner ninja20K/yr
  • ninja silicone air fryer liners17K/yr
  • silicone liners for ninja dual air fryer4K/yr
  • ninja silicone liners6K/yr
  • silicone ninja air fryer liners4K/yr
  • ninja airfryer silicone liners4K/yr
  • ninja air fryer liners silicone4K/yr
  • ninja silicone trays3K/yr
  • air fryer liners silicone ninja3K/yr
All search terms

Top ninja air fryer silicone liners products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£4K10%£8K15%£12K20%£16K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about ninja air fryer silicone liners

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“fit like a glove”

Quality-Overall18%

“Brilliant Quality”

Ease Of Cleaning14%

“Cleans easily”

Frying Quality13%

“Perfect for my tower air fryer”

Value For Money8%

“Good for the price”

Advertised Vs Actual Product7%

“Just what I needed”

Ease Of Use4%

“Easy to use”

Strength3%

“Not flimsy like the usual products”

Thickness1%

“are thicker in the walls which means they hold their shape well”

Durability1%

“Very durable”

What buyers complain about

Size-Overall18%

“To small”

Strength9%

“Very flimsy”

Quality-Overall8%

“Not the quality I was expecting”

Ease Of Cleaning6%

“Not easy to clean”

Thickness6%

“Not as thick as they looked”

Handle Quality3%

“Handle broke on first use”

Cooking Experience2%

“Takes slightly longer cooking time”

Heat Resistance2%

“Gets very hot”

Durability2%

“broke on the first use”

Thin2%

“Thin”

Top return reasons

Size-Overall72%
Strength6%
Quality-Overall5%
Compatibility-Overall3%
Thin2%
Advertised Vs Actual Product2%
Functionality-Overall2%
Smell2%
Material Quality1%
Handle Quality1%

Common questions

Is ninja air fryer silicone liners profitable to sell on Amazon United Kingdom?
The niche generates £79K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (38/100).
How competitive is the ninja air fryer silicone liners niche?
12 brands and 17 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in ninja air fryer silicone liners?
Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.1%.
When does demand for ninja air fryer silicone liners peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the ninja air fryer silicone liners niche?
Listings span £4.15–£14.38; the average listing price is £8.25 (sweet spot $15–$100). The average incumbent carries 2,043 reviews — the moat a new listing must climb.