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Ninja Air Fryer Liners

Maybe

Returns run at only 0.4% of orders. But prices span $3.73–$13.90, mostly outside the sweet spot, so Ninja Air Fryer Liners is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£278K/yr276K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
53%top-5 click share · 20 brands · 26 sellers

Flapen Score

Ninja Air Fryer Liners against its category

The dotted line is the Home & Garden average. Past it, Ninja Air Fryer Liners is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Air Fryer Liners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Air Fryer Liners 276K times last year and spent an estimated £278K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £278K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
14.9%
Market size, estimated
£278Ka year
Peak month
January2.9× the quietest month
Top search term
ninja air fryer liners206K searches a year

02 · Price

A sale here is worth £6.78.

Listings sell for £6.78 on average, from £3.73 to £13.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £6.78 that is £10K to £14K a year per listing.

Average price
£6.78under the $15 to $100 sweet spot
Price range
£3.73–£13.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£14K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #21 within Bakeware. It carries 4,653 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#21in Bakeware
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,653per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Ninja Air Fryer Liners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

26

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

35%

  • ENGHEK14%
  • Baker's Signature12%
  • FIFHEN12%
  • BYKITCHEN10%
  • Stone TH9%
  • Xaarmonex9%

Demand

Ninja Air Fryer Liners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Ninja Air Fryer Liners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja air fryer liners206K/yr
  • air fryer liners ninja22K/yr
  • ninja dual air fryer liners20K/yr
  • ninja liners8K/yr
  • liners for ninja dual air fryer7K/yr
  • dual air fryer liners6K/yr
  • ninja air fryer liner4K/yr
  • ninja liners for air fryer2K/yr
  • ninja air fryer dual liners1K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Air Fryer Liners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.06

To big

To small

Doesnt fit

Thickness11%−0.08

Very thin material

thicker than normal

Not as thick as they looked

Strength10%−0.08

Not sturdy

very flimsy

bit flimsy

Quality-Overall7%+1.11

Not great quality

Cheap quality

Not the quality I was expecting

Ease Of Cleaning4%+0.46

Impossible to clean

Good Concept, But Cleaning Is Challenging

hard to clean

Love

Size-Overall18%−0.06

Fits drawers perfectly

Correct size

They fit like a glove

Quality-Overall17%+1.11

Solid quality product

The build quality is excellent

Decent Quality

Frying Quality15%+1.30

Wonderful air fryer trays

Great value keeps fryer clean

Good for my air fryer

Ease Of Cleaning12%+0.46

Cleans easily

Very good easy to wash

easy to remove for cleaning

Value For Money10%+0.92

Good value for money

Excellent Value

Decent price

Return

0.4% Return rate 81% Fixable by listing

Size-Overall75%███▇██

To big

To small

Doesnt fit

Quality-Overall4%▄▄▄▇▄█

Not great quality

Cheap quality

Not the quality I was expecting

Strength4%▅▄▅▅█▆

Not sturdy

very flimsy

bit flimsy

Functionality-Overall2%▃▄▅█▃▃
Compatibility-Overall2%▄▃█▄█▅

FAQ

Common Ninja Air Fryer Liners questions

Answered from the same tracked data.