How competitive is the Ninja Air Fryer Cream niche on Amazon United Kingdom?

1 brands and 57 sellers compete in Ninja Air Fryer Cream on Amazon United Kingdom. The top 5 Ninja Air Fryer Cream products take 73% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Ninja Air Fryer Cream niche?

Ninja Air Fryer Cream sells for £146.63 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £56.04–£253.84. The average incumbent carries 606 reviews — the moat a new listing must climb.

Ninja Air Fryer Cream

brand-locked demand (top 5 brands take 100% of clicks) — Ninja Air Fryer Cream doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51

This niche Category average · 5,777 niches

Is Ninja Air Fryer Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ninja Air Fryer Cream is a £350K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Ninja Air Fryer Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.0% over the last 90 days and 1.7% of searches end in a purchase.

£350K

revenue / yr

Units sold / yr2K

Search volume / yr-21.0%145K

Conversion rate1.7%

Avg price£146.63

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 57

Top-5 product click share73%

Open market0%

Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Top Ninja Air Fryer Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ninja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD

Price: £162.78
Rating: 4.7/5
Reviews: 457
Age: 1y ago

Ninja Double Stack XL Air Fryer with Digital Cooking Probe 9.5L Capacity

Price: £196.42
Rating: 4.6/5
Reviews: 2,798
Age: 1mo ago

Ninja StaySharp 13-Piece Knife Block Set with Removable Knife Sharpener

Price: £203.14
Rating: 4.8/5
Reviews: 18
Age: 2mo ago

Ninja Perfect Temperature Kettle 1.7L Temperature Control KT201UKSTGD

Price: £56.04
Rating: 4.4/5
Reviews: 284
Age: 10mo ago

Ninja Air Fryer MAX PRO 6.2L Uses No Oil Stone Gold AF180UKSD Roast

Price: £98.84
Rating: 4.7/5
Reviews: 1,122
Age: 1mo ago

Newest

by launch date

Ninja Double Stack XL Air Fryer with Digital Cooking Probe 9.5L Capacity

Price: £196.42
Rating: 4.6/5
Reviews: 2,798
Age: 1mo ago

Ninja Air Fryer MAX PRO 6.2L Uses No Oil Stone Gold AF180UKSD Roast

Price: £98.84
Rating: 4.7/5
Reviews: 1,122
Age: 1mo ago

Ninja StaySharp 13-Piece Knife Block Set with Removable Knife Sharpener

Price: £203.14
Rating: 4.8/5
Reviews: 18
Age: 2mo ago

Ninja CRISPi PRO XL Glass Air Fryer 5 Preset Cooking Functions AS090UKSD

Price: £173.70
Rating: 4.5/5
Reviews: 59
Age: 3mo ago

Ninja SLUSHi Frozen Drinks Maker Create Slush Stone Gold FS301UKSTGD

Price: £183.58
Rating: 4.4/5
Reviews: 498
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Ninja100%

Ninja Air Fryer Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume145KCVR1.7%Products13Brands1Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews606Avg BSR#17

Top Ninja Air Fryer Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ninja stone gold35K/yr +30.2%0.9% conv.
gold air fryer10K/yr -28.3%1.6% conv.
cream ninja air fryer9K/yr -45.5%1.8% conv.
ninja stone gold air fryer11K/yr -39.8%4.4% conv.
ninja air fryer stone gold19K/yr -51.4%3.8% conv.
stone ninja airfryer8K/yr -43.6%4.1% conv.
ninja air fryer stone10K/yr -57.0%3.9% conv.
beige ninja air fryer8K/yr -52.9%2.9% conv.
ninja air fryer gold6K/yr -49.9%3.1% conv.
ninja air fryer cream7K/yr -65.8%2.8% conv.

What reviews say buyers love and hate about Ninja Air Fryer Cream

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews

Quality-Overall14%

“Excellent product”

Ease Of Use12%

“Very handy”

Color11%

“Beautiful colour”

Value For Money6%

“Excellent value”

Cooking Experience6%

“plenty of cooking options to choose from”

What buyers complain about

49% of reviews

Value For Money11%

“It's quite expensive”

Size-Overall6%

“Bit smaller than I thought”

Weight Heavy6%

“Found the kettle to be quite heavy when filled with water”

Heating5%

“dont seem to heat up very quick or hot”

Ease Of Use4%

“Difficult to Understand How to Start Using”

Ninja Air Fryer Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

21%

2Size-Overall

16%

3Functionality-Overall

11%

4Value For Money

5Toasting

Common Ninja Air Fryer Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ninja Air Fryer Cream 33/100 on Amazon United Kingdom — Skip it. The niche generates £350K/yr across 13 tracked products. 11 of 11 products launched in the last 360 days are still selling. Search demand moved -21.0% over the last 90 days.

Ninja Air Fryer Cream buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Weight Heavy, the themes mined from the niche's reviews. Its return rate is 2.4%.