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Ninja Air Fryer Cream

Fail

The top 5 brands take 100% of clicks, so Ninja Air Fryer Cream is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£350K/yr145K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
73%top-5 click share · 1 brands · 57 sellers

Flapen Score

Ninja Air Fryer Cream against its category

The dotted line is the Home & Garden average. Past it, Ninja Air Fryer Cream is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Air Fryer Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Air Fryer Cream 145K times last year and spent an estimated £350K. One brand takes every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
1.7%
Market size, estimated
£350Ka year
Top search term
ninja stone gold35K searches a year

02 · Price

A sale here is worth £146.63.

Listings sell for £146.63 on average, from £56.04 to £253.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £146.63 that is £37K to £73K a year per listing.

Average price
£146.63above the $15 to $100 sweet spot
Price range
£56.04–£253.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£37K–£73K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Small Kitchen Appliances. It carries 606 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Small Kitchen Appliances
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
13

04 · Newcomers

Amazon counts 11 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
28 months

Products

Top Ninja Air Fryer Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£53K£105K£158K£210K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Ninja100%

Demand

Ninja Air Fryer Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 9.0× · 11 of 12 months tracked

Search terms

Top Ninja Air Fryer Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja stone gold35K/yr
  • gold air fryer10K/yr
  • cream ninja air fryer9K/yr
  • ninja stone gold air fryer11K/yr
  • ninja air fryer stone gold19K/yr
  • stone ninja airfryer8K/yr
  • ninja air fryer stone10K/yr
  • beige ninja air fryer8K/yr
  • ninja air fryer gold6K/yr
  • ninja air fryer cream7K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Air Fryer Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money11%−0.03

It's quite expensive

Not helpful when the price is now £20 higher

It was a bit on the expensive side

Size-Overall6%+0.33

Bit smaller than I thought

It literally wont fit under those at all

it is absolutely huge

Weight Heavy6%−0.02

Found the kettle to be quite heavy when filled with water

It is a heavy item

It is very heavy

Heating5%−0.04

dont seem to heat up very quick or hot

Kettle stopped heating water within 2 months

gets very hot

Ease Of Use4%+0.44

Difficult to Understand How to Start Using

frequently cuts out tho

it will be difficult

Love

Quality-Overall14%+0.38

Excellent product

The build quality feels solid

The build quality is excellent

Ease Of Use12%+0.44

Very handy

Its operation is simple

Ease of Use

Color11%+1.11

Beautiful colour

Superb what a great colour combo too

The colour is stunning

Value For Money6%−0.03

Excellent value

Worth it

Great price I

Cooking Experience6%+0.48

plenty of cooking options to choose from

cooks super fast

cooks well

Return

2.4% Return rate 52% Fixable by listing

Color21%▆▄▄█▅▅
Size-Overall16%▅▅█▄▄▆

Bit smaller than I thought

It literally wont fit under those at all

it is absolutely huge

Functionality-Overall11%▂█▂▄▃▆
Value For Money7%▃▄▄▂▃█

It's quite expensive

Not helpful when the price is now £20 higher

It was a bit on the expensive side

Toasting6%█▃▇▄▇▂

The toasting isn't great

half gets toasted, the other not

Useless at toasting

FAQ

Common Ninja Air Fryer Cream questions

Answered from the same tracked data.