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Nightmare Before Christmas Decorations

Fail

Shoppers spend only $11K a year here, so Nightmare Before Christmas Decorations is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£11K/yr74K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
41%top-5 click share · 8 brands · 33 sellers

Flapen Score

Nightmare Before Christmas Decorations against its category

The dotted line is the Home & Garden average. Past it, Nightmare Before Christmas Decorations is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nightmare Before Christmas Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nightmare Before Christmas Decorations 74K times last year and spent an estimated £11K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
0.7%
Market size, estimated
£11Ka year
Peak month
November33.3× the quietest month
Top search term
nightmare before christmas ornaments12K searches a year

02 · Price

A sale here is worth £22.98.

Listings sell for £22.98 on average, from £3.96 to £99.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.98 that is £0 to £2K a year per listing.

Average price
£22.98inside the $15 to $100 sweet spot
Price range
£3.96–£99.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #1,129 within Decorative Accessories. It carries 300 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
21.6%
Average rank
#1,129in Decorative Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
300per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nightmare Before Christmas Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£572£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

33

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

41%

Top 20: 100%

Open market

8%

  • Hallmark28%
  • Enesco23%
  • Jeulia19%
  • Disney8%
  • YOOYEH7%
  • Gyoungt6%
  • Open — no brand owns it (2 brands, 8%)

Demand

Nightmare Before Christmas Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 33.3×

Search terms

Top Nightmare Before Christmas Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nightmare before christmas ornaments12K/yr
  • nightmare before christmas decorations33K/yr
  • nightmare before christmas halloween decorations8K/yr
  • nightmare before christmas tree decorations7K/yr
  • the nightmare before christmas decorations4K/yr
  • nightmare before christmas baubles4K/yr
  • nightmare before christmas tree topper4K/yr
  • jack skellington christmas decorations3K/yr

Reviews and returns

What reviews say buyers love and hate about Nightmare Before Christmas Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality30%−0.09

Cheap plastic rubbish, dont buy

Made of plastic not glass

Quality-Overall20%−0.22

not very well made

Advertised Vs Actual Product10%−0.16

Falsely advertised

Weight Heavy10%+0.38

It is quite heavy though so you need a sturdy branch

Value For Money10%+1.25

Looks really expensive

Love

Quality-Overall28%−0.22

Great quality

Well made

Good product

Product Condition11%+0.80

Love this ornament,brand new,got it for a good price

Value For Money11%+1.25

Worth it

Brightness/Shine/Glow11%+0.80

The glow in the dark is a really good effect

Size-Overall9%+0.65

Good size

My daughter loves how big this is. 13

Return

0.9% Return rate 0% Fixable by listing

Print Quality40%▁▁█▁▁▁
Defective Material/Parts40%▁█▁▁▁█
Quality-Overall20%▁▁█▁▁▁

not very well made

FAQ

Common Nightmare Before Christmas Decorations questions

Answered from the same tracked data.