Nightmare Before Christmas

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £403K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-15.9%

Conversion, latest week

1.6%

Market size, estimated

£403Ka year

Peak month

December11.4× the quietest month

Top search term

nightmare before christmas503K searches a year

Listings sell for £21.38 on average, from £5.51 to £99.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 0 to 100 of them. At £21.38 that is £0 to £2K a year per listing.

Average price

£21.38inside the $15 to $100 sweet spot

Price range

£5.51–£99.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #1,092 within Glassware. It carries 389 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

87%

Out of stock, average day

10.9%

Average rank

#1,092in Glassware

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

389per listing

Listings tracked

53

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months