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Niger Seeds for Birds

Maybe

Buyers convert on 20.7% of searches. But demand is soft, at +7.8% this quarter, so Niger Seeds for Birds is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£235K/yr111K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
57%top-5 click share · 15 brands · 24 sellers

Flapen Score

Niger Seeds for Birds against its category

The dotted line is the Home & Garden average. Past it, Niger Seeds for Birds is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Niger Seeds for Birds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Niger Seeds for Birds 111K times last year and spent an estimated £235K. The top 5 brands take 75% of clicks. Demand peaks in Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

20.7% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £235K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
20.7%
Market size, estimated
£235Ka year
Peak month
June2.3× the quietest month
Top search term
niger seeds for birds49K searches a year

02 · Price

A sale here is worth £10.19.

Listings sell for £10.19 on average, from £3.80 to £27.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.19 that is £5K to £8K a year per listing.

Average price
£10.19under the $15 to $100 sweet spot
Price range
£3.80–£27.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Bird & Wildlife Care. It carries 917 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#206in Bird & Wildlife Care
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
917per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Niger Seeds for Birds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£47K£70K£94K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

24

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

19%

  • Hungry Wings28%
  • Extra Select17%
  • RSPB13%
  • Leagrams11%
  • Peckish6%
  • MALTBYS' STORES 1904 LTD6%

Demand

Niger Seeds for Birds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.3×

Search terms

Top Niger Seeds for Birds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • niger seeds for birds49K/yr
  • nyjer seed19K/yr
  • niger seed14K/yr
  • niger seeds6K/yr
  • niger21K/yr
  • nyjer bird seed2K/yr

Reviews and returns

What reviews say buyers love and hate about Niger Seeds for Birds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.18

Bigger bag than I expected

Smaller than it looks

Shocking how small they are for the price both combined wint fill a normal feeder

Quality-Overall16%+1.00

This is bird food going Cheap, Cheap

a bad review thinking you have been ripped off

however this doesn't solve my concerns with the seed quality

Value For Money8%+2.15

Complete waste of money for bird seeds and the feeder

was a waste of money

Contamination8%−0.01

Thought to have been contaminated by rodents

Damaged and contaminated

have to stop feeding from end April till October because of a disease in finches

Stale/Rotten/Spoiled5%−0.07

Contaminated seed

Love

Quality-Overall35%+1.00

Good quality seed

Good quality bird feeder

Good quality

Value For Money31%+2.15

Good product reasonable price

Good Value

Excellent value

Pet Friendly15%

Happy birds in our area

Birds are happy

Birds love it

Ease Of Cleaning4%+0.01

They also come apart for cleaning really easily which is what i was looking for

Easy to clean

thats good as you can clean them more often

Advertised Vs Actual Product2%+0.12

Does the job

met all expectations

That's all I need

Return

0.1% Return rate 55% Fixable by listing

Size-Overall55%█▆▁▁▁▇

Bigger bag than I expected

Smaller than it looks

Shocking how small they are for the price both combined wint fill a normal feeder

Defective Material/Parts36%▁▅▁▁█▄
Durability9%█▁▁▁▁▁

FAQ

Common Niger Seeds for Birds questions

Answered from the same tracked data.