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Niger Seed Bird Feeder

Fail

Prices span $4.96–$16.39, mostly outside the sweet spot, so Niger Seed Bird Feeder is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£55K/yr67K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
59%top-5 click share · 13 brands · 41 sellers

Flapen Score

Niger Seed Bird Feeder against its category

The dotted line is the Home & Garden average. Past it, Niger Seed Bird Feeder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Niger Seed Bird Feeder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Niger Seed Bird Feeder 67K times last year and spent an estimated £55K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Apr–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
7.9%
Market size, estimated
£55Ka year
Peak month
January2.4× the quietest month
Top search term
niger seed bird feeder36K searches a year

02 · Price

A sale here is worth £10.42.

Listings sell for £10.42 on average, from £4.96 to £16.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.42 that is £1K to £3K a year per listing.

Average price
£10.42under the $15 to $100 sweet spot
Price range
£4.96–£16.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #411 within Bird & Wildlife Care. It carries 1,177 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
83%
Out of stock, average day
6.3%
Average rank
#411in Bird & Wildlife Care
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,177per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Niger Seed Bird Feeder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

41

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

18%

  • Jacobi Jayne29%
  • iBorn12%
  • Walter Harrisons12%
  • Kingsyard12%
  • Gardman11%
  • RSPB5%

Demand

Niger Seed Bird Feeder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Apr, Jun · busiest ÷ quietest = 2.4×

Search terms

Top Niger Seed Bird Feeder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • niger seed bird feeder36K/yr
  • nyjer seed feeder14K/yr
  • niger seed feeder10K/yr
  • nyjer seed bird feeder7K/yr

Reviews and returns

What reviews say buyers love and hate about Niger Seed Bird Feeder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.26

It's massive

To small

Feeder openings are to small

Quality-Overall11%+1.58

Completely rubbish

Total over priced garbage

Not great quality

Value For Money10%+0.48

A bit pricey

Feeling disappointed as it was an expensive feeder

Total over priced garbage

Design-Overall8%−0.03

This feeder is poorly designed

Poor design

has design flaw that is fairly simple to overcome

Natural Resource Wastage7%−0.09

Total waste of money

Total waste of time

therefore very wasteful

Love

Quality-Overall27%+1.58

Excellent product

Quality feeder well made

Good quality feeder

Strength16%+0.90

Nice Sturdy Feeder

Appears sturdy

Sturdy structure

Value For Money13%+0.48

Good value for money

worth every penny

EXCELLENT VALUE

Ease Of Cleaning8%+0.70

They also come apart for cleaning really easily which is what i was looking for

Easy to clean

Base is easy to detach for cleaning

Design-Overall5%−0.03

Good design

Well designed and made for easy cleaning

it seems to be a nice sturdy design

Return

0.5% Return rate 37% Fixable by listing

Size-Overall25%▇▆▅█▂▃

It's massive

To small

Feeder openings are to small

Defective Material/Parts18%▁▇▇█▇▇
Functionality-Overall8%▁▃▆▁█▁

Not sure they work

Doesn't work for the goldfinches

Quality-Overall5%█▃▁▁▆▅

Completely rubbish

Total over priced garbage

Not great quality

Strength5%▁▄▁▁▁█

Easily falls to pieces

FAQ

Common Niger Seed Bird Feeder questions

Answered from the same tracked data.