new years eve decorations 2023
Skip itSoft demand (-66.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Incredible77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.01avg listing price — sweet spot $15–$100
Price range
Okay£3.38–£20.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£60K£60K/yr · 894K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-66.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, new years eve decorations 2023 is a £60K/yr Amazon United Kingdom market (894K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 26/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
new years eve decorations 2023 market data
- Units sold / yr
- 50K–60K
- avg 250–500/product
- Revenue / yr
- £551K–£661K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,656
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 28.8%
- Avg brand age
- 23 months
- Avg seller age
- 237 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- QhgPnt31%
- LECONCES31%
- LIOVODE21%
- Solihigh16%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -66.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 319.3×
Top new years eve decorations 2023 search terms
- new years eve82K/yr
- happy new year27K/yr
- new year32K/yr
- 2026 decorations23K/yr
- new years eve decorations71K/yr
- new years12K/yr
- new year decorations38K/yr
- happy new year banner34K/yr
- new years eve party10K/yr
- happy new year decorations77K/yr
Top new years eve decorations 2023 products on Amazon
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
32 PCS Happy New Years Party Supplies 2026 Happy News Years Decorations Set Festive Partys Supplies for Holiday Celebrations Reusable and Durable New Years Eve Party Decor
QhgPnt£8.470.0★0 rev
36pcs New Years Eve Party Supplies 2026 Happy New Year Headband New Year Party Hats Paper Happy New Year Eyeglasses and Party Blowers for Kids Adults 2026 New Years Eve Party Decorations
LECONCES£11.964.5★29 rev
LIOVODE LED Hats Mobile APP Control Cap Display Message Words Hats for New Years Christmas Party Birthday Advertising Campaign (White Light-2.0)
LIOVODE£20.224.4★279 rev
Happy New Year Banner New Years Eve Decorations 2026 Black Gold Bunting Garland for Party Decorations Photo Booth Props Outdoor Indoor
Solihigh£3.380.0★0 rev
Newest
by launch dateLIOVODE LED Hats Mobile APP Control Cap Display Message Words Hats for New Years Christmas Party Birthday Advertising Campaign (White Light-2.0)
LIOVODE£20.22279 rev
32 PCS Happy New Years Party Supplies 2026 Happy News Years Decorations Set Festive Partys Supplies for Holiday Celebrations Reusable and Durable New Years Eve Party Decor
QhgPnt£8.470 rev
Happy New Year Banner New Years Eve Decorations 2026 Black Gold Bunting Garland for Party Decorations Photo Booth Props Outdoor Indoor
Solihigh£3.380 rev
36pcs New Years Eve Party Supplies 2026 Happy New Year Headband New Year Party Hats Paper Happy New Year Eyeglasses and Party Blowers for Kids Adults 2026 New Years Eve Party Decorations
LECONCES£11.9629 rev
Trending
90-day click momentumLIOVODE LED Hats Mobile APP Control Cap Display Message Words Hats for New Years Christmas Party Birthday Advertising Campaign (White Light-2.0)
LIOVODE£20.224.4★
32 PCS Happy New Years Party Supplies 2026 Happy News Years Decorations Set Festive Partys Supplies for Holiday Celebrations Reusable and Durable New Years Eve Party Decor
QhgPnt£8.470.0★
Happy New Year Banner New Years Eve Decorations 2026 Black Gold Bunting Garland for Party Decorations Photo Booth Props Outdoor Indoor
Solihigh£3.380.0★
36pcs New Years Eve Party Supplies 2026 Happy New Year Headband New Year Party Hats Paper Happy New Year Eyeglasses and Party Blowers for Kids Adults 2026 New Years Eve Party Decorations
LECONCES£11.964.5★
What buyers say about new years eve decorations 2023
What buyers praise and complain about, mined from review topics.What buyers complain about
“Not the best quality kids loved um tho”
“Not worth the money”
Top return reasons
Common questions
- Is new years eve decorations 2023 profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 4 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -66.2%. Flapen's verdict: Skip it (26/100).
- How competitive is the new years eve decorations 2023 niche?
- 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in new years eve decorations 2023?
- Top complaints mined from reviews: Quality-Overall, Value For Money. The return rate is 0.7%.
- When does demand for new years eve decorations 2023 peak?
- Demand peaks in Jan–Dec; the busiest month runs 319.3× the quietest.
- What does it cost to enter the new years eve decorations 2023 niche?
- Listings span £3.38–£20.22; the average listing price is £11.01 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.