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New Years Eve Decorations 2023

Fail

Demand is soft, at -66.2% this quarter, so New Years Eve Decorations 2023 is a Fail.

Flapen Score
26
26 / 100
Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 51
Market size
£60K/yr894K searches / yr
90-day growth
-66.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

New Years Eve Decorations 2023 against its category

The dotted line is the Home & Garden average. Past it, New Years Eve Decorations 2023 is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Years Eve Decorations 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for New Years Eve Decorations 2023 894K times last year and spent an estimated £60K. All 4 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 894K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -66.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
894K
Growth, 90 days vs prior 90
-66.2%
Conversion, latest week
0.6%
Market size, estimated
£60Ka year
Peak month
January319.3× the quietest month
Top search term
new years eve82K searches a year

02 · Price

A sale here is worth £11.01.

Listings sell for £11.01 on average, from £3.38 to £20.22. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At £11.01 that is £3K to £6K a year per listing.

Average price
£11.01under the $15 to $100 sweet spot
Price range
£3.38–£20.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #1,656 within Party Supplies. It carries 77 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
28.8%
Average rank
#1,656in Party Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
77per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top New Years Eve Decorations 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • QhgPnt31%
  • LECONCES31%
  • LIOVODE21%
  • Solihigh16%

Demand

New Years Eve Decorations 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 319.3×

Search terms

Top New Years Eve Decorations 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new years eve82K/yr
  • happy new year27K/yr
  • new year32K/yr
  • 2026 decorations23K/yr
  • new years eve decorations71K/yr
  • new years12K/yr
  • new year decorations38K/yr
  • happy new year banner34K/yr
  • new years eve party10K/yr
  • happy new year decorations77K/yr

Reviews and returns

What reviews say buyers love and hate about New Years Eve Decorations 2023

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%+4.90

Not the best quality kids loved um tho

Value For Money50%−0.44

Not worth the money

Return

0.7% Return rate 0% Fixable by listing

Unsustainable Design100%▁▁█▁▁▁

FAQ

Common New Years Eve Decorations 2023 questions

Answered from the same tracked data.