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Nest of Tables

Maybe

Products sell for $43.33 on average, inside the sweet spot. But demand is soft, at -28.5% this quarter, so Nest of Tables is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£320K/yr821K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
27%top-5 click share · 38 brands · 58 sellers

Flapen Score

Nest of Tables against its category

The dotted line is the Home & Garden average. Past it, Nest of Tables is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nest of Tables market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nest of Tables 821K times last year and spent an estimated £320K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 821K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £320K a year.

Searches, last 12 months
821K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
0.9%
Market size, estimated
£320Ka year
Peak month
January2.1× the quietest month
Top search term
nest of tables387K searches a year

02 · Price

A sale here is worth £43.33.

Listings sell for £43.33 on average, from £17.21 to £134.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £43.33 that is £0 to £4K a year per listing.

Average price
£43.33inside the $15 to $100 sweet spot
Price range
£17.21–£134.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #66 within Furniture. It carries 831 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
47%
Out of stock, average day
12.2%
Average rank
#66in Furniture
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
831per listing
Listings tracked
90

04 · Newcomers

Amazon counts 1 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Nest of Tables products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

58

Top-5 brand share

51%

Top 20: 87%

Top-5 click share

27%

Top 20: 59%

Open market

43%

  • Vida Designs18%
  • OHS11%
  • Julian Bowen9%
  • VASAGLE8%
  • Rainbow Tree6%
  • DIVCHI6%

Demand

Nest of Tables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Nest of Tables search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nest of tables387K/yr
  • nest of tables set of 3136K/yr
  • nest of tables set of 260K/yr
  • nesting tables45K/yr
  • nest tables20K/yr
  • white nest of tables17K/yr
  • nest of tables set of 3 wooden10K/yr
  • black nest of tables17K/yr
  • round nest of tables17K/yr
  • coffee table set13K/yr

Reviews and returns

What reviews say buyers love and hate about Nest of Tables

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.05

Poor quality, annoying to clean

Poor quality – broke after a few days

POOR QUALITY PRODUCT

Size-Overall13%−0.14

It was however kinda short

bit small

Bigger than I expected

Value For Money7%+1.18

Overpriced

for full price id be disappointed

more expensive than they were

Wood Quality6%−0.07

Not solid wood

Terrible quality wood

It's not a proper wood

Color6%−0.05

was disappointed as it's not grey

Very much darker than i expected

Wrong colour

Love

Assembly/Installation24%+2.07

Easy to install

Easy assemble

Easy Assembly

Quality-Overall17%−0.05

Excellent product

Great quality, easy to assemble and look good

This is pure quality for the price

Value For Money17%+1.18

Excellent price

Excellent value

Excellent value

Strength12%+0.93

the tables are very sturdy

Metal frame is sturdy

Nice and sturdy

Size-Overall4%−0.14

Great size

it perfect - not too big

the perfect size for the room

Return

1.2% Return rate 54% Fixable by listing

Color23%▅▆█▆▅▇

was disappointed as it's not grey

Very much darker than i expected

Wrong colour

Size-Overall19%▅▅▅▄█▅

It was however kinda short

bit small

Bigger than I expected

Quality-Overall9%█▆▅▇▄█

Poor quality, annoying to clean

Poor quality – broke after a few days

POOR QUALITY PRODUCT

Defective Material/Parts9%▅▇▅▇▃█
Assembly/Installation6%▆▅███▄

Slightly tricky to assemble

Not so easy to assemble what says on instructions

It did take a bit of time to put together

FAQ

Common Nest of Tables questions

Answered from the same tracked data.