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Nespresso Vertuo Pop

Fail

The top 5 brands take 100% of clicks, so Nespresso Vertuo Pop is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£29K/yr38K searches / yr
90-day growth
+18.7%search demand this quarter
Competition
86%top-5 click share · 1 brands · 138 sellers

Flapen Score

Nespresso Vertuo Pop against its category

The dotted line is the Home & Garden average. Past it, Nespresso Vertuo Pop is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Vertuo Pop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nespresso Vertuo Pop 38K times last year and spent an estimated £29K. One brand takes every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+18.7%
Conversion, latest week
1.3%
Market size, estimated
£29Ka year
Top search term
nespresso vertuo pop16K searches a year

02 · Price

A sale here is worth £59.32.

Listings sell for £59.32 on average, from £47.16 to £89.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £59.32 that is £6K to £15K a year per listing.

Average price
£59.32inside the $15 to $100 sweet spot
Price range
£47.16–£89.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Coffee, Tea & Espresso. It carries 422 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Coffee, Tea & Espresso
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
422per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Nespresso Vertuo Pop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

138

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Nespresso100%

Demand

Nespresso Vertuo Pop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked

Search terms

Top Nespresso Vertuo Pop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso vertuo pop16K/yr
  • vertuo pop8K/yr
  • nespresso pop6K/yr
  • vertuo pop coffee machine5K/yr
  • nespresso pop coffee machine3K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Vertuo Pop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%+0.86

can be on the expensive side

Cheap for a reason

pods too expensive

Functionality-Overall13%−0.21

Machine doesnt work

nothing works

it did not work despite me cleaning it

Quality-Overall13%+0.29

Very disappointing quality

Piece of junk

Cheap

Durability10%−0.16

Broke after about 2 years

after 2 months broke

Poor product failed after 6 months

Leak-Proof5%

Another major problem is leaking

Leaked everywhere

the leaking of coffee whilst processing is excessive even when the tray is emptied after every coffee

Love

Quality-Overall21%+0.29

It feels well built

Coffee machine itself is good

Great quality

Value For Money20%+0.86

Good value for money

Good price

Great deal

Ease Of Use13%+1.18

Easy to use

Easy to operate

Its easy to use, quick and perfect for a coffee addict like me

Compactness11%+0.99

It's compact and easy to ckean

Compact and usefull for day to day

Great compact machine

Size-Overall5%+0.47

Good size

I think its perfectly adequate for the size of the machine

Just the right size coffee machine

Return

5.1% Return rate 28% Fixable by listing

Size-Overall19%▃▆▅▄█▅
Functionality-Overall16%█▆▅▇▅▆

Machine doesnt work

nothing works

it did not work despite me cleaning it

Leak-Proof10%▅▄▅█▃█

Another major problem is leaking

Leaked everywhere

the leaking of coffee whilst processing is excessive even when the tray is emptied after every coffee

Compatibility-Overall8%▄█▆▃▂▆
Product Condition8%▂█▂▄▇▄

Refurbished machines not acceptable

I received refurbished

FAQ

Common Nespresso Vertuo Pop questions

Answered from the same tracked data.