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Nespresso Vertuo Pod Holder

Fail

Demand is soft, at -14.5% this quarter, so Nespresso Vertuo Pod Holder is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£131K/yr182K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
56%top-5 click share · 16 brands · 24 sellers

Flapen Score

Nespresso Vertuo Pod Holder against its category

The dotted line is the Home & Garden average. Past it, Nespresso Vertuo Pod Holder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Vertuo Pod Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nespresso Vertuo Pod Holder 182K times last year and spent an estimated £131K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
3.7%
Market size, estimated
£131Ka year
Peak month
December2.8× the quietest month
Top search term
nespresso vertuo pod holder89K searches a year

02 · Price

A sale here is worth £19.52.

Listings sell for £19.52 on average, from £9.66 to £29.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £19.52 that is £2K to £5K a year per listing.

Average price
£19.52inside the $15 to $100 sweet spot
Price range
£9.66–£29.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #33 within Coffee, Tea & Espresso. It carries 577 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
10.9%
Average rank
#33in Coffee, Tea & Espresso
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
577per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Nespresso Vertuo Pod Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

24

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

29%

  • SpaceAid22%
  • Wrobic12%
  • HiveNets12%
  • FlagShip10%
  • MaxMiuly10%
  • RECAPS6%

Demand

Nespresso Vertuo Pod Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Nespresso Vertuo Pod Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso vertuo pod holder89K/yr
  • vertuo pod holder34K/yr
  • nespresso vertuo pods holder18K/yr
  • vertuo coffee pod holder10K/yr
  • nespresso pod holder vertuo8K/yr
  • nespresso vertuo pod storage8K/yr
  • nespresso vertuo capsule holder6K/yr
  • coffee pod holder nespresso vertuo5K/yr
  • nespresso vertuo coffee pod holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Vertuo Pod Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.02

Its not like the one on Argos its wooden no glass top so it will go mouldy also doesnt fit machine all the way on

Slightly bigger than I expected so takes up more space than would be ideal for me

Value For Money11%

Just a little expensive to similar products available

The pods are expensive though

Quality-Overall9%+1.83

Cheap looking

Design-Overall9%−0.05

Top needs redesigning

Adhesion/Stickiness9%−0.05

roughly made so drawers are a bit sticky

Love

Quality-Overall24%+1.83

Build quality feels solid

Well made item

Excellent product

Strength9%+0.74

The drawer feels sturdy

The build feels solid and stable, supporting the weight without wobbling

Very sturdy

Size-Overall9%−0.02

Fits well

Easy fit exactly as described

Fits nespresso pods perfectly

Storage Capacity9%−0.05

Easy to store

The capacity is great too

The storage capacity is impressive

Design-Overall7%−0.05

Excellent design

Stylish item

Excellent, holds the pods and looks smart

Return

2.7% Return rate 73% Fixable by listing

Size-Overall63%█▇██▇▇

Its not like the one on Argos its wooden no glass top so it will go mouldy also doesnt fit machine all the way on

Slightly bigger than I expected so takes up more space than would be ideal for me

Defective Material/Parts5%█▄▃▁█▇
Compatibility-Overall5%▁▃█▅▆▂
Quality-Overall4%▁▅▁▁▁█

Cheap looking

Functionality-Overall3%▁▆▁██▃

FAQ

Common Nespresso Vertuo Pod Holder questions

Answered from the same tracked data.