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Nespresso Pixie

Fail

The top 5 brands take 100% of clicks, so Nespresso Pixie is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£69K/yr38K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
73%top-5 click share · 5 brands · 104 sellers

Flapen Score

Nespresso Pixie against its category

The dotted line is the Home & Garden average. Past it, Nespresso Pixie is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Pixie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nespresso Pixie 38K times last year and spent an estimated £69K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
1.8%
Market size, estimated
£69Ka year
Peak month
November2.4× the quietest month
Top search term
nespresso pixie17K searches a year

02 · Price

A sale here is worth £97.81.

Listings sell for £97.81 on average, from £44.45 to £153.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £97.81 that is £0 to £10K a year per listing.

Average price
£97.81inside the $15 to $100 sweet spot
Price range
£44.45–£153.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Coffee, Tea & Espresso. It carries 5,924 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Coffee, Tea & Espresso
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,924per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Nespresso Pixie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Nespresso90%
  • KRUPS4%
  • CUSIMAX2%
  • Magimix2%
  • PHILIPS2%
  • Open — no brand owns it (0%)

Demand

Nespresso Pixie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.4×

Search terms

Top Nespresso Pixie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso pixie17K/yr
  • nespresso pixie coffee machine11K/yr
  • nespresso inissia4K/yr
  • nespresso inissia coffee machine6K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Pixie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.29

in my experience it broke easy or i had a bad luck

Broke after first descaling

Broke after a month

Quality-Overall11%−0.02

poor performance as well

Poor quality

Garbage

Functionality-Overall9%−0.19

Product unfit for purpose

It stopped working

Now it wont work at all

Leak-Proof9%

I am concerned that it leaks water

Leaked

it was leaking water all over my counter

Size-Overall7%+0.60

Only down size it's very long

Small

The tank is small

Love

Quality-Overall20%−0.02

The quality of the machine is very good

Good quality

Very good and quality coffee machine

Ease Of Use17%+1.14

Easy to Use

This is an easy use machine

easy to operate

Value For Money11%+0.59

Great value

Well worth the purchase

good price

Compactness10%+1.01

Compact and easy to use

A compact size

The machine is compact

Ease Of Cleaning5%+0.41

dispensing the coffee cleanly

Easy to keep clean

This machine is generally easy to care for although cleaning it can be a bit fiddly

Return

3.7% Return rate 27% Fixable by listing

Functionality-Overall19%█▅▅█▅▃

Product unfit for purpose

It stopped working

Now it wont work at all

Leak-Proof16%▆▇▇▄▆█

I am concerned that it leaks water

Leaked

it was leaking water all over my counter

Size-Overall9%▆▆▆█▅▆

Only down size it's very long

Small

The tank is small

Product Condition8%▃▆▇▅▇█
Color8%▃█▆▃▄▆

FAQ

Common Nespresso Pixie questions

Answered from the same tracked data.