Nespresso Milk Frother
FailThe top 5 brands take 97% of clicks, so Nespresso Milk Frother is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £477K/yr233K searches / yr
- 90-day growth
- -14.0%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 134 sellers
Flapen Score
Nespresso Milk Frother against its category
The dotted line is the Home & Garden average. Past it, Nespresso Milk Frother is stronger. Inside it, weaker.
Market
The Nespresso Milk Frother market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nespresso Milk Frother 233K times last year and spent an estimated £477K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £477K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- -14.0%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £477Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- nespresso milk frother102K searches a year
02 · Price
A sale here is worth £67.42.
Listings sell for £67.42 on average, from £17.92 to £153.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £67.42 that is £17K to £34K a year per listing.
- Average price
- £67.42inside the $15 to $100 sweet spot
- Price range
- £17.92–£153.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £17K–£34K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #43 within Coffee, Tea & Espresso. It carries 2,375 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 73%
- Out of stock, average day
- 5.9%
- Average rank
- #43in Coffee, Tea & Espresso
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,375per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Nespresso Milk Frother products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nespresso Aeroccino 3 Milk Frother Automatic Hot and Cold Foam for Lattes and Cappuccinos
- Price
- £75.55
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 10mo ago
Nespresso Aeroccino4 milk frother Schiuma latte in silver code 4192
- Price
- £115.91
- Rating
- 4.3/5
- Reviews
- 749
- Age
- 10y ago
Lavazza A Modo Mio Milk Easy Frother For Milk-based Recipe Black
- Price
- £43.13
- Rating
- 4.7/5
- Reviews
- 6,726
- Age
- 8y ago
Milk Frother Electric 4 in 1 - Automatic Milk Frothers 300ml Large Capacity Milk Steamer Silent Operation Milk Heater and Warmer Hot & Cold Milk Foamer Maker for Latte Coffee Chocolate
- Price
- £27.68
- Rating
- 4.2/5
- Reviews
- 6,992
- Age
- 2y ago
Straame Electric Milk Frother Professional Automatic Foam Maker for Lattes Cappuccinos & Hot Chocolates Stainless Steel Whisk & Froth in Seconds Versatile Modes Ideal for Home & Office Use
- Price
- £17.92
- Rating
- 4.2/5
- Reviews
- 566
- Age
- 1y ago
Trending
90-day click momentum
SIMPLETASTE 4-in-1 Automatic Milk Frother
- Price
- £25.55
- Rating
- 4.3/5
- Reviews
- 6,348
- Age
- 4mo ago
Nespresso Coffee Machine Barista Bundle includes Vertuo Pop White by Krups Milk Frother 2x Mugs 2 x spoons Melozio coffee pods & Chiaro coffee pods
- Price
- £88.96
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 2y ago
Nespresso Citiz Coffee Machine with Aeroccino Milk Frother by DeLonghi for Original Coffee Pods Latte Cappuccino Espresso Starter Capsule Set Included EN267.WAE White
- Price
- £153.93
- Rating
- 4.6/5
- Reviews
- 2,237
- Age
- 9y ago
Straame Electric Milk Frother Professional Automatic Foam Maker for Lattes Cappuccinos & Hot Chocolates Stainless Steel Whisk & Froth in Seconds Versatile Modes Ideal for Home & Office Use
- Price
- £17.92
- Rating
- 4.2/5
- Reviews
- 566
- Age
- 1y ago
Nespresso Vertuo Pop Coffee Machine Bundle with Milk frother by DeLonghi
- Price
- £89.62
- Rating
- 4.1/5
- Reviews
- 217
- Age
- 2y ago
Newest
by launch dateSIMPLETASTE 4-in-1 Automatic Milk Frother
- Price
- £25.55
- Rating
- 4.3/5
- Reviews
- 6,348
- Age
- 4mo ago
Nespresso Aeroccino 3 Milk Frother Automatic Hot and Cold Foam for Lattes and Cappuccinos
- Price
- £75.55
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 10mo ago
SIMPLETASTE 4-in-1 Automatic Electric Milk Frother
- Price
- £21.85
- Rating
- 4.0/5
- Reviews
- 6,213
- Age
- 1y ago
Straame Electric Milk Frother Professional Automatic Foam Maker for Lattes Cappuccinos & Hot Chocolates Stainless Steel Whisk & Froth in Seconds Versatile Modes Ideal for Home & Office Use
- Price
- £17.92
- Rating
- 4.2/5
- Reviews
- 566
- Age
- 1y ago
Nespresso Coffee Machine Barista Bundle includes Vertuo Pop White by Krups Milk Frother 2x Mugs 2 x spoons Melozio coffee pods & Chiaro coffee pods
- Price
- £88.96
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
134
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Nespresso68%
- Lavazza8%
- Rafow8%
- SIMPLETASTE7%
- Straame5%
- KRUPS3%
Demand
Nespresso Milk Frother search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Nespresso Milk Frother search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nespresso milk frother102K/yr
- milk frother nespresso31K/yr
- aeroccino milk frother18K/yr
- nespresso frother16K/yr
- nespresso aeroccino 49K/yr
- nespresso aeroccino11K/yr
- milk frothers nespresso9K/yr
- nespresso milk frother machine8K/yr
- aeroccino6K/yr
- aeroccino 45K/yr
Reviews and returns
What reviews say buyers love and hate about Nespresso Milk Frother
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stopped working after a couple of uses
Broke after a month
broke quickly
heating setting then suddenly stopped working
No heat
inconsistent heat
just not fit for function
its no longer working properly
Now it wont work at all
The pods were ludicrously priced
the price is a little steep for what it is
Not great given the price
Bad Quality
Cheap, poor quality
quality is so cheep
Love
It feels a good quality, it's easy to set up and use and cleans easily
a real quality product that does exactly what it advertises
Excellent product
Excellent value
Great deal
Good value
Easily cleaned
It washes well
we appreciated the cleaning brush
Easy to use
I'm very pleased with how straightforward
Easy to get going
Just what I needed
As described
Does the job perfectly
Return
2.4% Return rate 14% Fixable by listing
just not fit for function
its no longer working properly
Now it wont work at all
heating setting then suddenly stopped working
No heat
inconsistent heat
then leaked all over my kitchen
main thing is the leaking
Leaked everywhere
Stopped working after a couple of uses
Broke after a month
broke quickly
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Best Flapen score
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FAQ
Common Nespresso Milk Frother questions
Answered from the same tracked data.