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Nespresso Machine with Milk Frother

Fail

The top 5 brands take 99% of clicks, so Nespresso Machine with Milk Frother is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£86K/yr50K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
53%top-5 click share · 6 brands · 156 sellers

Flapen Score

Nespresso Machine with Milk Frother against its category

The dotted line is the Home & Garden average. Past it, Nespresso Machine with Milk Frother is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Machine with Milk Frother market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nespresso Machine with Milk Frother 50K times last year and spent an estimated £86K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
1.5%
Market size, estimated
£86Ka year
Peak month
November3.0× the quietest month
Top search term
nespresso coffee machine with milk frother18K searches a year

02 · Price

A sale here is worth £114.95.

Listings sell for £114.95 on average, from £47.16 to £286.51. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £114.95 that is £0 to £11K a year per listing.

Average price
£114.95above the $15 to $100 sweet spot
Price range
£47.16–£286.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
6.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Coffee, Tea & Espresso. It carries 1,189 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Coffee, Tea & Espresso
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,189per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Nespresso Machine with Milk Frother products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

156

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

0%

  • Nespresso82%
  • PHILIPS10%
  • Breville4%
  • AMZCHEF2%
  • Chefman2%
  • Lavazza1%

Demand

Nespresso Machine with Milk Frother search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Nespresso Machine with Milk Frother search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso coffee machine with milk frother18K/yr
  • pod coffee machine with milk frother8K/yr
  • nespresso machine with milk frother12K/yr
  • nespresso citiz and milk coffee machine5K/yr
  • nespresso coffee machines with frother4K/yr
  • nespresso with milk frother3K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Machine with Milk Frother

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.18

Broke down a few times

Product stopped working after only 2 months of use

the water tank broke

Functionality-Overall14%−0.19

Didn't work

Machine doesnt work

it did not work despite me cleaning it

Value For Money11%+1.65

they are not cheap

can be on the expensive side

Poor for the price

Heating7%−0.07

Ours has stopped heating after nine months

Overheating

Overheat

Quality-Overall6%+0.12

Really poor quality product, especially

Poor quality machine

Garbage

Love

Value For Money24%+1.65

Great value

Great deal

great value for money

Ease Of Use17%+1.67

Ease of use

Very easy to use and to clean

easy to operates

Quality-Overall16%+0.12

Good Quality

Good quality, Good Price, Great Coffee

good quality performance

Compactness4%+0.44

The machine is compact

compact

It's compact and easy to ckean

Ease Of Cleaning3%

Easy to clean

keeping everything much cleaner

the app is useful for monthly cleaning

Return

6.0% Return rate 18% Fixable by listing

Functionality-Overall24%██▆▇▅▅

Didn't work

Machine doesnt work

it did not work despite me cleaning it

Size-Overall12%▄▄▅▄█▅
Leak-Proof11%▆▂▅▇██

Leaked everywhere

the coffee would also leak

it started to leak water

Heating9%█▇█▅▆▆

Ours has stopped heating after nine months

Overheating

Overheat

Quality-Overall5%▆█▄▇▅▅

Really poor quality product, especially

Poor quality machine

Garbage

FAQ

Common Nespresso Machine with Milk Frother questions

Answered from the same tracked data.