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Nespresso Machine

Maybe

Shoppers spend $3.3M a year here. But the top 5 brands take 99% of clicks, so Nespresso Machine is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£3.3M/yr2.1M searches / yr
90-day growth
+4.5%search demand this quarter
Competition
38%top-5 click share · 6 brands · 244 sellers

Flapen Score

Nespresso Machine against its category

The dotted line is the Home & Garden average. Past it, Nespresso Machine is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nespresso Machine 2.1M times last year and spent an estimated £3.3M. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
1.7%
Market size, estimated
£3.3Ma year
Peak month
November2.6× the quietest month
Top search term
nespresso coffee machine1.2M searches a year

02 · Price

A sale here is worth £91.92.

Listings sell for £91.92 on average, from £24.19 to £286.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £91.92 that is £46K to £69K a year per listing.

Average price
£91.92inside the $15 to $100 sweet spot
Price range
£24.19–£286.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£46K–£69K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #27 within Coffee, Tea & Espresso. It carries 3,511 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#27in Coffee, Tea & Espresso
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,511per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Nespresso Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£131K£263K£394K£526K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

244

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

38%

Top 20: 87%

Open market

0%

  • Nespresso83%
  • PHILIPS9%
  • CUSIMAX3%
  • KRUPS3%
  • Henotix1%
  • KEEPLUCK1%

Demand

Nespresso Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Nespresso Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso coffee machine1.2M/yr
  • nespresso299K/yr
  • nespresso machine194K/yr
  • nespresso vertuo93K/yr
  • nespresso vertuo machine47K/yr
  • nespresso original machine26K/yr
  • original nespresso coffee machine30K/yr
  • nespresso coffee machines28K/yr
  • coffee machines nespresso34K/yr
  • vertuo nespresso coffee machine18K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.27

Broke after a month

tends to fail after a year

Broke after about 2 years

Value For Money12%+0.91

at the moment they are a bit too expensive

pods too expensive

Not worth it anymore

Functionality-Overall11%−0.24

It stopped working

its still not working properly

Not working

Quality-Overall9%+0.30

Poor quality

Garbage

is made cheaply

Leak-Proof6%

I am concerned that it leaks water

a little leaky

Leaked everywhere

Love

Quality-Overall17%+0.30

Excellent product

A great pod machine that we love the quality of

The quality of the machine is very good

Value For Money16%+0.91

Excellent price

Excellent value

Great deal

Ease Of Use15%+1.02

which is handy

Easy to operate

Ease of use

Compactness6%+0.66

Compact and easy to use

The machine is compact

compact size

Design-Overall5%−0.01

stylish design

Great design

It has a sleek

Return

2.1% Return rate 23% Fixable by listing

Functionality-Overall20%█▇▆█▅▅

It stopped working

its still not working properly

Not working

Leak-Proof14%█▆▆▆▇█

I am concerned that it leaks water

a little leaky

Leaked everywhere

Size-Overall12%▄▆█▇█▆

Small

The tank is small

is too large

Product Condition7%▃█▆▅▆█
Color5%▅▇▆▃▅█

FAQ

Common Nespresso Machine questions

Answered from the same tracked data.