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Nespresso Cups

Fail

The top 5 brands take 100% of clicks, so Nespresso Cups is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£35K/yr101K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
90%top-5 click share · 3 brands · 64 sellers

Flapen Score

Nespresso Cups against its category

The dotted line is the Home & Garden average. Past it, Nespresso Cups is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nespresso Cups 101K times last year and spent an estimated £35K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
1.4%
Market size, estimated
£35Ka year
Peak month
December2.6× the quietest month
Top search term
nespresso cup24K searches a year

02 · Price

A sale here is worth £24.68.

Listings sell for £24.68 on average, from £9.25 to £34.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £24.68 that is £0 to £2K a year per listing.

Average price
£24.68inside the $15 to $100 sweet spot
Price range
£9.25–£34.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #443 within Vacuum Flasks. It carries 3,850 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#443in Vacuum Flasks
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,850per listing
Listings tracked
8

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Nespresso Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Nespresso93%
  • De'Longhi5%
  • ecooe3%

Demand

Nespresso Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Nespresso Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso cup24K/yr
  • nespresso cups17K/yr
  • nespresso mug11K/yr
  • nespresso coffee cup9K/yr
  • nespresso mugs14K/yr
  • nespresso glass coffee cups4K/yr
  • nespresso coffee cups6K/yr
  • nespresso cups and glasses4K/yr
  • nespresso glasses4K/yr
  • nespresso coffee mug3K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.04

shockingly expensive

Not worth the money

Expensive to buy

Quality-Overall21%−0.03

Cheap tat

poor quality

A bit disappointing from what is usually such a good brand

Durability12%−0.09

Poor durability

One glass already broken within 3-weeks

Water Resistance9%−0.09

water trapped between double-walled glass

Material Quality5%−0.04

Plastic

Love

Quality-Overall21%−0.03

Good quality

they are great quality

Good product

Leak-Proof17%

Sleek design and leak proof are good

Best cup I have tried - really does seem leakproof

The only travel mug I tolerate :P No leaks, its fab

Size-Overall14%+0.66

Excellent size

Perfect size

Good size and easy to use

Heating6%+0.95

These cups are ideal for our espresso machine as they keep the coffee warm for a longer period of time

Advertised Vs Actual Product6%+0.62

Excellent, as expected

Return

1.5% Return rate 73% Fixable by listing

Size-Overall62%▆▆▅▆▆█
Leak-Proof9%▆▁█▇▁▁
Quality-Overall8%█▄▆▄▄▁

Cheap tat

poor quality

A bit disappointing from what is usually such a good brand

Advertised Vs Actual Product3%█▁▇▁▆▁
Color3%▁▁▁█▇▁

FAQ

Common Nespresso Cups questions

Answered from the same tracked data.