Is neon bar sign profitable to sell on Amazon United Kingdom?

The niche generates £31K/yr across 68 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is +43.6%. Flapen's verdict: Worth a look (61/100).

How competitive is the neon bar sign niche?

50 brands and 67 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in neon bar sign?

Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 1.4%.

When does demand for neon bar sign peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the neon bar sign niche?

Listings span £8.00–£77.50; the average listing price is £23.08 (sweet spot $15–$100). The average incumbent carries 1,090 reviews — the moat a new listing must climb.

neon bar sign

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Avg price

Incredible£23.08

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Price range

Great£8.00–£77.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+43.6%

90-day search growth — must beat 0% to launch

Review moat

Good1,089.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£31K

£31K/yr · 64K searches

Signals No Dominant Brand Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, neon bar sign is a £31K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

neon bar sign market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £23K–£29K; units × avg price
Conversion rate: 2.1%
Avg BSR: #252
Page quality: 0%
Prime: 84%
Sponsored: 96%
Out of stock: 21.1%
Avg brand age: 33 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

50 rising

Sellers

Top-5 brand share

34%

Top 20: 81%

Top-5 click share

28%

Top 20: 66%

Open market

60%

CoolGift Mart9%
FITNATE7%
Gpurplebud7%
WIOSOUL6%
inShareplus6%
HFHungkeong6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +43.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top neon bar sign search terms

neon bar sign21K/yr +65.0%1.3% conv.
bar lights for home pub14K/yr +23.8%0.4% conv.
neon bar signs for home bar9K/yr +56.0%1.6% conv.
bar neon sign7K/yr +24.2%1.8% conv.
led bar sign6K/yr +30.4%1.7% conv.
neon bar signs4K/yr +43.3%1.0% conv.
light up bar sign4K/yr +58.7%0.9% conv.

All search terms

Top neon bar sign products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CoolGift Mart Bar Neon Sign Dimmable LED Bar Light for Wall Decor USB Powered Aesthetic Decoration for Home Bistro Party Club

CoolGift Mart£22.404.4★167 rev

FITNATE Neon Bar Sign Neon BAR Sign Light 3D Art USB Powered 42x22CM LED Open Display Board Decorate for Business Shop Bar Parties Home Decor Includes Business Hours Sign

FITNATE£17.934.6★447 rev

Cheers Neon Sign Warm White LED Neon Light 16.5×7in USB Wall Decor

HFHungkeong£17.714.4★419 rev

inShareplus Cocktail Neon Bar Sign Dimmable Bar Open Sign for Wall Decor USB Powered LED Neon Light for Pub Club Party Nightclub Gift

inShareplus£24.594.6★67 rev

Personalised LED Bar Sign - Custom Mirror Acrylic Wall Plaque for Home Bars & Man Caves - Welcome to [Your Name]s Bar - Illuminated Light-Up Design - Unique Gift Idea

the crafty bonobo£45.534.3★169 rev

Newest

by launch date

AOOTE Cheers Neon Sign 6 Levels of Brightness Adjustment Neons Sign Cheers Letter Neons Signs USB Powered with Dimmable Switch Decor LED Neon Signs for Living Cafe Pub Club Wall Decor Warm White

AOOTE£12.901 rev

3mo ago

Bar Open Neon Light Sign Beer LED Sign Open for Wall with Arrow Neon Light Up Sign Dimmable for Business Bar Pub Cafe Party Decoration Nightclub Home Man Cave Gifts

BEISKAFNVSZ£27.5269 rev

10mo ago

BAR OPEN Neon Sign Open LED Sign USB Dimmable Bar Neon Wall Light for Business Beer Home Pub Stores Coffee Cafe Shop Club Party Decoration

SONGYUNEON£28.419 rev

10mo ago

Vintage Bar Neon Sign Wall Decoration Waterproof Bright Colors Simple Round Bar Beer Wreath Art for Restaurant Courtyard Indoor and Outdoor Ideal Gifts 8x8 Inch Round Sign (25160)

Yiruhe£8.009 rev

1y ago

Dhqkqg Bar Open Neon Light Sign Dimmable Bars Open Sign for Wall Decor Cocktails Neon Sign with USB Powered for B-ar Club Party Home Bistro (Bar Open)

Dhqkqg£17.3240 rev

1y ago

What buyers say about neon bar sign

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow23%

“Perfect lighting”

Quality-Overall23%

“Amazing quality”

Value For Money12%

“Excellent value”

Color8%

“Great colours”

Assembly/Installation5%

“Easy to assemble”

Advertised Vs Actual Product4%

“Much better than I expected”

Ease Of Use3%

“Very easy to use”

Remote Control3%

“Remote”

Design-Overall2%

“Amazing quality and design”

Size-Overall2%

“Great size and good value”

What buyers complain about

Quality-Overall15%

“Shocking quality”

Durability14%

“Broke”

Color11%

“with colours going wrong”

Functionality-Overall9%

“Doesn't work”

Brightness/Shine/Glow6%

“not suitable, poor brightness”

Adhesion/Stickiness6%

“Sticky Gel doesnt work”

Display Colors5%

“The range of choice for colours is terrible”

Value For Money3%

“Save the £17 it's not worth it”

Assembly/Installation3%

“Firstly, it took me awhile to figure out how to put them together”

Size-Overall3%

“Power leads are very short”

Top return reasons

Functionality-Overall15%

Adhesion/Stickiness14%

Defective Material/Parts11%

Brightness/Shine/Glow10%

Size-Overall10%

Quality-Overall6%

Color5%