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Needle Threaders

Maybe

Returns run at only 0.3% of orders. But prices span $2.30–$6.88, mostly outside the sweet spot, so Needle Threaders is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£209K/yr422K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
57%top-5 click share · 18 brands · 73 sellers

Flapen Score

Needle Threaders against its category

The dotted line is the Home & Garden average. Past it, Needle Threaders is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Needle Threaders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Needle Threaders 422K times last year and spent an estimated £209K. The top 5 brands take 64% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £209K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
14.1%
Market size, estimated
£209Ka year
Peak month
December1.6× the quietest month
Top search term
needle threaders255K searches a year

02 · Price

A sale here is worth £3.50.

Listings sell for £3.50 on average, from £2.30 to £6.88. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £3.50 that is £9K to £11K a year per listing.

Average price
£3.50under the $15 to $100 sweet spot
Price range
£2.30–£6.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£9K–£11K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #33 within Sewing. It carries 880 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#33in Sewing
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
880per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Needle Threaders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£83K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

73

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

31%

  • jeufun26%
  • CCLKHY18%
  • Hemline8%
  • Aeuezxx6%
  • Clover6%
  • Caremore5%

Demand

Needle Threaders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Holiday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Needle Threaders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • needle threaders255K/yr
  • needle threader97K/yr
  • needle threaders hand sewing35K/yr
  • automatic needle threader11K/yr
  • sewing needle threader11K/yr
  • threader5K/yr
  • needle threader tool8K/yr

Reviews and returns

What reviews say buyers love and hate about Needle Threaders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.21

Poor quality

Terrible product

Absolute rubbish quality

Durability14%−0.17

break easily

Broken

broke quite quickly

Strength12%−0.15

Not strong enough

Very flimsy

Not sturdy

Functionality-Overall7%−0.10

Doesn't work

Cheap rubbish doesn't work

light does not work

Ease Of Use6%+2.46

Not easy to use

So tricky to use

It was fiddly to use

Love

Ease Of Use29%+2.46

Easy to use

Very handy

you can use them very well worth the money

Value For Money17%+0.55

Good deal

Reasonable product for price

Excellent value

Advertised Vs Actual Product15%+1.14

does the job

As described

Exactly what was needed

Quality-Overall10%−0.21

well made

These needle threaders are really good quality

Good quality

Strength4%−0.15

much more robust than the normal variety

It is sturdy

the threader itself is quite sturdy

Return

0.3% Return rate 20% Fixable by listing

Functionality-Overall34%█▆▆▇▃▅

Doesn't work

Cheap rubbish doesn't work

light does not work

Size-Overall19%▄▄▆▃█▅

Not fit for purpose

too large for standard needle eye

Tiny

Quality-Overall13%▄██▃██

Poor quality

Terrible product

Absolute rubbish quality

Instructions/User Manual/Troubleshooting8%▁▄▁█▁▁

No instructions

information gives conflicting instructions

Did not work when following instructions

Strength7%█▄▄▁▄▅

Not strong enough

Very flimsy

Not sturdy

FAQ

Common Needle Threaders questions

Answered from the same tracked data.