Neck Support Pillow

Shoppers searched for this 751K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £746K a year.

Searches, last 12 months

751K

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

4.3%

Market size, estimated

£746Ka year

Peak month

September1.6× the quietest month

Top search term

neck support pillow145K searches a year

Listings sell for £23.24 on average, from £16.57 to £47.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £23.24 that is £17K to £23K a year per listing.

Average price

£23.24inside the $15 to $100 sweet spot

Price range

£16.57–£47.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£17K–£23K

Returns

2.9%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #71 within Home Textiles. It carries 4,513 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

12.0%

Average rank

#71in Home Textiles

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,513per listing

Listings tracked

30

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

9Amazon's first-year sales bar

Average brand age

35 months