Neck Fan
PassNeck Fan scores 70 out of 100, a Pass. Shoppers spend $3.9M a year here, search demand grew >1,000% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 70 / 100Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 5170
- Market size
- £3.9M/yr4.9M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 76%top-5 click share · 13 brands · 19 sellers
Flapen Score
Neck Fan against its category
The dotted line is the Home & Garden average. Past it, Neck Fan is stronger. Inside it, weaker.
Market
The Neck Fan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Neck Fan 4.9M times last year and spent an estimated £3.9M. The top 5 brands take 78% of clicks. Demand peaks in Jun–Jul. Flapen scores it 70 out of 100, a Pass.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.9M a year.
- Searches, last 12 months
- 4.9M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £3.9Ma year
- Peak month
- July90.9× the quietest month
- Top search term
- neck fan2.9M searches a year
02 · Price
A sale here is worth £18.45.
Listings sell for £18.45 on average, from £7.49 to £28.49. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At £18.45 that is £277K to £369K a year per listing.
- Average price
- £18.45inside the $15 to $100 sweet spot
- Price range
- £7.49–£28.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £277K–£369K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #707 within Heating, Cooling & Air Quality. It carries 1,910 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 9.3%
- Average rank
- #707in Heating, Cooling & Air Quality
- Average rating
- 4.12 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,910per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Neck Fan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jsdoin Portable Neck Fan Neck Fans USB Rechargeable 5 Speed Hanging Bladeless Fan 360 Degrees Airflow Neck Fans for Men Women Rechargeable (White)
- Price
- £12.32
- Rating
- 3.9/5
- Reviews
- 3,613
- Age
- 8y ago
ITHKY Neck Fan Portable Fan Hands Free Bladeless Mini with 360Cooling Airflow USB Rechargeable Personal Quiet Wearable 3 Wind Speed for Sports Outdoor Indoor Dark White
- Price
- £18.18
- Rating
- 4.1/5
- Reviews
- 6,878
- Age
- 3y ago
DDKJ Neck Fans Rechargeable 3 Speeds 360 Adjustable Necklace Battery Powered Bladeless Hands Free Wearable Round Neck Personal Cooling Fan for Women Men Kids Travel Office Holiday Outdoor Black
- Price
- £11.13
- Rating
- 3.6/5
- Reviews
- 778
- Age
- 5mo ago
HandFan 5000mAh Neck Fan Bladeless Portable Wearable Fan USB Rechargeable Hands-Free Fan 3 Speeds Personal Fan 15H Working Time for Outdoor Travel Camping Gifts for Women Men (Black)
- Price
- £21.20
- Rating
- 4.4/5
- Reviews
- 6,196
- Age
- 5y ago
Jialexin Bladeless Personal Fan 6000mAh Usb Rechargeable 3-Speed Portable Neck Fan - Leafless Headphone Design for Sports & Outdoor - Black
- Price
- £23.65
- Rating
- 4.2/5
- Reviews
- 3,634
- Age
- 3y ago
Trending
90-day click momentum
anysun Bladeless Neck Fan Portable Fan with 66 Air Outlets 360 Airflow
- Price
- £27.76
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 2mo ago
Solar Fan Sun Hat Solar Fan Hats for Men | USB Charging Headwear Waterproof Neck Flap for Hiking Beach Outdoor Gardening Fishing Light Gray
- Price
- £7.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
TUNISE Neck Fan Personal Fan with LED Display USB-C Rechargeable 4000mAh-Battery 3-Speed Adjustment & Whisper-Quiet Operation Perfect for Home Travel Sports
- Price
- £20.16
- Rating
- 4.5/5
- Reviews
- 1,901
- Age
- 6mo ago
DDKJ Portable Neck Fan Bladeless 360Adjustable Necklace 3 Speeds Hands-Free Wearable Design Wearable Headphones Personal Fans Summer Gift for Women Men Kids Travel Garden Fishing Outdoor White
- Price
- £11.41
- Rating
- 3.6/5
- Reviews
- 778
- Age
- 4mo ago
DDKJ Neck Fans Rechargeable 3 Speeds 360 Adjustable Necklace Battery Powered Bladeless Hands Free Wearable Round Neck Personal Cooling Fan for Women Men Kids Travel Office Holiday Outdoor Black
- Price
- £11.13
- Rating
- 3.6/5
- Reviews
- 778
- Age
- 5mo ago
Newest
by launch date
Warmco N5 10000mAh Portable Rechargeable Neck Fan for Travel & Outdoor
- Price
- £28.49
- Rating
- 4.0/5
- Reviews
- 107
- Age
- 1mo ago
anysun Bladeless Neck Fan Portable Fan with 66 Air Outlets 360 Airflow
- Price
- £27.76
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 2mo ago
DDKJ Portable Neck Fan Bladeless 360Adjustable Necklace 3 Speeds Hands-Free Wearable Design Wearable Headphones Personal Fans Summer Gift for Women Men Kids Travel Garden Fishing Outdoor White
- Price
- £11.41
- Rating
- 3.6/5
- Reviews
- 778
- Age
- 4mo ago
DDKJ Neck Fans Rechargeable 3 Speeds 360 Adjustable Necklace Battery Powered Bladeless Hands Free Wearable Round Neck Personal Cooling Fan for Women Men Kids Travel Office Holiday Outdoor Black
- Price
- £11.13
- Rating
- 3.6/5
- Reviews
- 778
- Age
- 5mo ago
gaiatop Portable Neck Fan Rechargeable Hands-Free 360 Cooling Max 23.5hrs Runtime Lightweight Personal Wearable Fan Neck Cooler Summer Outdoor Travel Essentials Gifts for Men Women White
- Price
- £15.01
- Rating
- 4.3/5
- Reviews
- 523
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
13 falling
Sellers
19
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
19%
- Jsdoin43%
- ITHKY17%
- DDKJ8%
- HandFan5%
- Jialexin5%
- Warmco3%
Demand
Neck Fan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 90.9×
Search terms
Top Neck Fan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neck fan2.9M/yr
- neck fans rechargeable731K/yr
- neck fans264K/yr
- neck cooler156K/yr
- neck fans rechargeable quiet151K/yr
- neck fans for women rechargeable99K/yr
- portable neck fan76K/yr
- neck fan amazon56K/yr
- rechargeable neck fans45K/yr
- best portable neck fan52K/yr
Reviews and returns
What reviews say buyers love and hate about Neck Fan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
does not charge
DOOES NOT RECHARGE
Poor Charging
Breaks easily
Dont last
Broke within 5 weeks
it's not particularly strong
not powerful enough
Fragile
Didnt work
Stopped working
Does not work properly
Not impressed with performance
Cheap rubbish
Poor quality
Love
is of a great build quality
The build quality feels fantastic
Excellent product
Reasonably priced
Good Price
Good value for money
Really comfortable
Comfortable to wear
Comfortable to use
Easy to charge
Long lasting charge
Fully charged
Never got too hot whatsoever
Great in this heat
Really help with heat
Return
0.7% Return rate 5% Fixable by listing
Didnt work
Stopped working
Does not work properly
does not charge
DOOES NOT RECHARGE
Poor Charging
it's not particularly strong
not powerful enough
Fragile
Not impressed with performance
Cheap rubbish
Poor quality
It is also heavier than I expected
too heavy for me
Too heavy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neck Fan questions
Answered from the same tracked data.