How competitive is the Navy Throw niche on Amazon United Kingdom?

32 brands and 39 sellers compete in Navy Throw on Amazon United Kingdom. The top 5 Navy Throw products take 26% of clicks and its top 5 brands hold 51% of demand.

What do buyers complain about in Navy Throw?

Navy Throw buyers on Amazon United Kingdom complain most about Thickness, Quality-Overall, Color, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Navy Throw niche?

Navy Throw sells for £10.83 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.54–£24.23. The average incumbent carries 8,730 reviews — the moat a new listing must climb.

Navy Throw

soft demand (-26.5% this quarter) — Navy Throw doesn't clear our bar today.

Flapen Score

Skip it

Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51

This niche Category average · 5,777 niches

Is Navy Throw profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Navy Throw is a £58K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.

Navy Throw: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.5% over the last 90 days and 2.3% of searches end in a purchase.

£58K

revenue / yr

Units sold / yr8K

Search volume / yr-26.5%232K

Conversion rate2.3%

Avg price£10.83

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers32 · 39

Top-5 product click share26%

Open market49%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 86 products

Top Navy Throw products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Navy Blue

Price: £11.61
Rating: 4.5/5
Reviews: 4,825
Age: 3y ago

EHC Luxury Throws for Sofa Cover Couch Blanket Pack of 2 Navy Blue Throw -125x150cm

Price: £17.89
Rating: 4.4/5
Reviews: 3,349
Age: 10y ago

Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket waffle Light Blue-127X178

Price: £7.06
Rating: 4.6/5
Reviews: 87
Age: 1y ago

Exclusivo Mezcla Soft Striped Fleece Blanket Navy Blue Sofa Bed Throw

Price: £11.26
Rating: 4.4/5
Reviews: 4,493
Age: 2y ago

BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Navy Blue

Price: £11.68
Rating: 4.6/5
Reviews: 766
Age: 1y ago

Newest

by launch date

FAUNNA Navy Blue Fleece Throw Blanket 120 x 150 cm for Sofa and Bed

Price: £8.75
Rating: 4.5/5
Reviews: 4
Age: 6mo ago

Tifschlaf Fleece Fluffy Throw Blanket - Blue Single Bed Throw for Sofa Soft & Cosy Blanket for Couch Navy Blue 130x150cm

Price: £10.74
Rating: 4.6/5
Reviews: 20
Age: 7mo ago

Bedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Ashley Blue 130x170 cm for Sofa Throw Bed Gift Idea

Price: £12.92
Rating: 4.6/5
Reviews: 246
Age: 7mo ago

BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Light Blue

Price: £11.81
Rating: 4.6/5
Reviews: 766
Age: 10mo ago

Amazon Basics Throws for Sofas Soft Fluffy Fleece Throw Blanket 127 x 152 cm Navy

Price: £7.98
Rating: 4.5/5
Reviews: 773
Age: 11mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

26%

Top 20: 58%

Open market

45%

Exclusivo Mezcla22%
BEDELITE9%
Bedsure8%
EHC7%
Wajade5%
Utopia Bedding4%

Navy Throw demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume232KCVR2.3%Products86Brands32Top 5 Brands51%OOS Rate8.8%Rating4.5★Reviews8,730Avg BSR#88

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Navy Throw search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

blue throw33K/yr -17.2%1.4% conv.
blue blanket29K/yr -19.7%1.6% conv.
blue throws for sofa25K/yr -30.0%1.4% conv.
navy throw27K/yr -44.4%2.5% conv.
blue throws13K/yr -31.0%0.8% conv.
navy throws for sofas15K/yr -28.1%2.8% conv.
navy blanket12K/yr -35.7%3.3% conv.
light blue throw6K/yr -19.9%2.1% conv.
pale blue throw6K/yr -22.9%1.4% conv.
blue throw for bed8K/yr -21.9%0.6% conv.

What reviews say buyers love and hate about Navy Throw

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Soft Feel22%

“Soft and smooth”

Color14%

“Beautiful colour”

Quality-Overall13%

“Good quality throw”

Warmth9%

“The blanket is soft and warm”

Value For Money9%

“Good value for money”

What buyers complain about

68% of reviews

Thickness15%

“A bit thin”

Quality-Overall14%

“Poor quality - sheds”

Color12%

“I was expecting it to be a little bit more grey/blue”

Size-Overall9%

“the box is very small”

Smell4%

“They smell awful”

Navy Throw return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

40%

2Size-Overall

25%

3Thin

10%

4Quality-Overall

5Advertised Vs Actual Product

Common Navy Throw questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Navy Throw 48/100 on Amazon United Kingdom — Skip it. The niche generates £58K/yr across 86 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved -26.5% over the last 90 days.