Navy Throw
FailDemand is soft, at -26.5% this quarter, so Navy Throw is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £58K/yr232K searches / yr
- 90-day growth
- -26.5%search demand this quarter
- Competition
- 26%top-5 click share · 32 brands · 39 sellers
Flapen Score
Navy Throw against its category
The dotted line is the Home & Garden average. Past it, Navy Throw is stronger. Inside it, weaker.
Market
The Navy Throw market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Navy Throw 232K times last year and spent an estimated £58K. The top 5 brands take 51% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 232K
- Growth, 90 days vs prior 90
- -26.5%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £58Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- blue throw33K searches a year
02 · Price
A sale here is worth £10.83.
Listings sell for £10.83 on average, from £5.54 to £24.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.83 that is £0 to £1K a year per listing.
- Average price
- £10.83under the $15 to $100 sweet spot
- Price range
- £5.54–£24.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #88 within Home Textiles. It carries 8,730 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 80%
- Out of stock, average day
- 8.8%
- Average rank
- #88in Home Textiles
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,730per listing
- Listings tracked
- 86
04 · Newcomers
Amazon counts 0 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Navy Throw products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Navy Blue
- Price
- £11.61
- Rating
- 4.5/5
- Reviews
- 4,825
- Age
- 3y ago

EHC Luxury Throws for Sofa Cover Couch Blanket Pack of 2 Navy Blue Throw -125x150cm
- Price
- £17.89
- Rating
- 4.4/5
- Reviews
- 3,349
- Age
- 10y ago

Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket waffle Light Blue-127X178
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 1y ago

Exclusivo Mezcla Soft Striped Fleece Blanket Navy Blue Sofa Bed Throw
- Price
- £11.26
- Rating
- 4.4/5
- Reviews
- 4,493
- Age
- 2y ago

BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Navy Blue
- Price
- £11.68
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 1y ago
Trending
90-day click momentum
Tifschlaf Fleece Fluffy Throw Blanket - Blue Single Bed Throw for Sofa Soft & Cosy Blanket for Couch Navy Blue 130x150cm
- Price
- £10.74
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

FAUNNA Navy Blue Fleece Throw Blanket 120 x 150 cm for Sofa and Bed
- Price
- £8.75
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 6mo ago

Bedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Ashley Blue 130x170 cm for Sofa Throw Bed Gift Idea
- Price
- £12.92
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 7mo ago

Exclusivo Mezcla Knit Throw Blanket Ultra Soft and Warm Reversible Woven Blankets Cozy Snuggly Throw for Couch Bed and Home Decor Heather Blue 127x152 CM
- Price
- £10.04
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 12mo ago

Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket waffle Light Blue-127X178
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 1y ago
Newest
by launch date
FAUNNA Navy Blue Fleece Throw Blanket 120 x 150 cm for Sofa and Bed
- Price
- £8.75
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 6mo ago

Tifschlaf Fleece Fluffy Throw Blanket - Blue Single Bed Throw for Sofa Soft & Cosy Blanket for Couch Navy Blue 130x150cm
- Price
- £10.74
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

Bedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Ashley Blue 130x170 cm for Sofa Throw Bed Gift Idea
- Price
- £12.92
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 7mo ago

BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Light Blue
- Price
- £11.81
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 10mo ago

Amazon Basics Throws for Sofas Soft Fluffy Fleece Throw Blanket 127 x 152 cm Navy
- Price
- £7.98
- Rating
- 4.5/5
- Reviews
- 773
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
39
Top-5 brand share
51%
Top 20: 93%
Top-5 click share
26%
Top 20: 58%
Open market
45%
- Exclusivo Mezcla22%
- BEDELITE9%
- Bedsure8%
- EHC7%
- Wajade5%
- Utopia Bedding4%
Demand
Navy Throw search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Navy Throw search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue throw33K/yr
- blue blanket29K/yr
- blue throws for sofa25K/yr
- navy throw27K/yr
- blue throws13K/yr
- navy throws for sofas15K/yr
- navy blanket12K/yr
- light blue throw6K/yr
- pale blue throw6K/yr
- blue throw for bed8K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Throw
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit thin
Very thin product
its a bit thin in areas
Poor quality - sheds
cheap
Not best quality
I was expecting it to be a little bit more grey/blue
they didn't have the colour
Little darker
the box is very small
they are rather large
could be bigger
They smell awful
The smell
These have more manmade fibers than cotton fibers, in them, which you can only really tell from the smell they emanate when in the dry on lower
Love
Soft and smooth
Soft and fluffy
Extremely soft
Beautiful colour
This item was a good colour
Lovley colour and good size
Good quality throw
Excellent quality
Good quality and amazing finish, just a shame the sizing isn't that bit longer to cover a single bed
The blanket is soft and warm
it keeps warm
Lovely and warm
Good value for money
Excellent value
Good value
Return
1.3% Return rate 73% Fixable by listing
I was expecting it to be a little bit more grey/blue
they didn't have the colour
Little darker
the box is very small
they are rather large
could be bigger
Poor quality - sheds
cheap
Not best quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Throw questions
Answered from the same tracked data.









